Is there a way for me to find out how a keyword would rank if it were on a specific site?

[TurboH]

Is there a way for me to find out how a keyword would rank if it were on a specific site?

For example, lets say that XYZ.com does not have the keyword "ABC".

Is there a way for me to find out how the keyword "ABC" would rank if it were on XYZ.com?

[EGOL]

Read Will Critchlow's blog post from Monday...

https://moz.com/blog/can-you-guess-which-page-ranks-better

[TurboH]

So there is really no way to see how a keyword would rank on a competitors site? Is that correct?

Basically you can guess how a keyword would rank on a competitors site based on the page quality and other factors. Is that a fair assessment?

[EGOL]

It depends on the quality of their page, how people engage it, how they share it, etc.

Poor quality pages on powerful websites can rank poorly.  Great pages on nascent websites can rank well, although they would likely rank better on a powerful website.

[TurboH]

Thank you for the response, but perhaps I should've been more exact. It is not my site that I want to see the ranking for, but a competitors site.

For example, Let's assume that cnn.com currently does not have the keyword "abcdefg" on their site. Is there a way for me to find out, what the keyword "abcdefg" would rank if they were to put it on their site?

[EGOL]

Put it on a page and toss it up.   See what happens.

Keywords on websites are not what performs.   Instead it is content on websites that determines performance.

Get someone to post yada yada yada about a subject and I'll write a good article and we will see which performs better.  Which do you think?

So the secret sauce is not all about the website.  Its more about the content and the panache of the person who creates it.

And, although you can use a lot of metrics, those are mostly for entertainment.  The real rocket fuel is how your visitors will engage, share, tweet, like, and link the PAGE.  Google ranks pages and not websites.