Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to rank if you are an aggregator or a directory of resource?
-
Most of the SEO suggestions (great quality content, long form content, engagement rate/time on the page, authority inbound links ) apply to content oriented site.
But what should you do if you are an aggregator or a resource directory? You aim is to send the user faster to other site they are looking for or provide ranking about the resources. In fact at a very basic level you are competing for search engine traffic because they are doing same things. You may have done a hand crafted, human created resource that is better than what algorithms are showing. And your site likely to have lot more outgoing links than content. You know you are better (or getting better) since repeat visitors keep coming back.
So in these days of Search engines, what a resource directory or aggregator site do to rank? Because even directories need first time visitors till they start coming back again.
-
WE LOVE THIS QUESTION. Have you used your site for other content purposes like blogging? If you're a directory, you could reach out to reputable companies (or whatever you're a directory for) and ask them to either guest post on your blog and then share it on social media, or you could use link building tactics to get people to link to your site. Make sure you add the value to your directory or aggregator, and make it clear what the purpose of your site is.
One thing you could take advantage of is social media. Since you're an aggregator, you probably have a niche or target, and you can reach that audience to funnel traffic to your website through social media. Other than that, we would just recommend making sure your backend is as tight as possible, and make sure it's optimized for mobile, since mobile is a huge factor. Another thing to look into would be to optimize for voice search.
Hope this helps, and looking forward to seeing other responses!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page rank and menus
Hi, My client has a large website and has a navigation with main categories. However, they also have a hamburger type navigation in the top right. If you click it it opens to a massive menu with every category and page visible. Do you know if having a navigation like this bleeds page rank? So if all deep pages are visible from the hamburger navigation this means that page rank is not being conserved to the main categories. If you click a main category in the main navigation (not the hamburger) you can see the sub pages. I think this is the right structure but the client has installed this huge menu to make it easier for people to see what there is. From a technical SEO is this not bad?
Intermediate & Advanced SEO | | AL123al0 -
Ranking #1 but Bounce Rate is 90%?!
Hi Mozers, We have a page that's ranking #1 for several very high volume queries but the bounce rate is 90%. It's puzzling that the page is ranking so well even though the bounce rate is exceedingly high. The algorithm takes user engagement metrics into account so you would think that it those metrics would push the page down. Having said that, the page does have lots of backlinks. So maybe it's ranking despite the fact that people are clicking out? Does anyone have an idea? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater0 -
Keyword Ranking Fluctuations
Hi Guys I am currently working on a website where one of the keyword targets is fluctuating. The keyword is fluctuating between page 2 and page 5. What makes this strange is that we are not experiencing the issue with any other keyword targets. They are all ranking fine. It is only 1 keyword. The keyword target happens to be the main homepage keyword target - not sure if this makes a difference? The homepage targets 2 keyword e.g. Business Offices & Accessories. The homepage ranks perfectly fine for e.g. Business Accessories but is fluctuating for e.g. Business Offices! Very strange. What makes it even stranger - the keyword variations of the fluctuating keyword e.g. office for business - these variations are all fine and not fluctuating. Its only 1 keyword. If anyone has any ideas or feedback that would be great! Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.
Intermediate & Advanced SEO | | Brett-S0 -
Page Rank Worse After Optimization
For a long time, we had terrible on page SEO. No keyword targeting, no meta titles or descriptions. Just a brief 2-4 sentence product description and shipping information. Strangely, we weren't ranking too bad. For one product, we were ranking on page 1 of Google for a certain keyword. My goal to reach the top of page 1 would be easy (or so I thought). I have now optimized this page to rank better for the same keyword. I have a 276 word description with detailed specifications and shipping information. I have a strong title and meta description with keywords and modifers. I have also included a video demonstration, additional photos and an PDF of the owners manual. In my eyes, the page is 100% better than it ever was. In the eyes of MOZ, it's better also. I've got an A with the On-Page Grader. Why is this page now ranking on page 8 of Google? What have I done wrong? What can I do to correct it?
Intermediate & Advanced SEO | | dkeipper0 -
Citation/Business Directory Question...
A company I work for has two numbers... one for the std call centre and one for tracking SEO. Now, if local citation/business directory listings have the same address but different numbers, will this affect local/other SEO results? Any help is greatly appreciated! 🙂
Intermediate & Advanced SEO | | geniusenergyltd0 -
De-indexed Link Directory
Howdy Guys, I'm currently working through our 4th reconsideration request and just have a couple of questions. Using Link Detox (www.linkresearchtools.com) new tool they have flagged up a 64 links that are Toxic and should be removed. After analysing them further alot / most of them are link directories that have now been de-indexed by Google. Do you think we should still ask for them to be removed or is this a pointless exercise as the links has already been removed because its been de-indexed. Would like your views on this guys.
Intermediate & Advanced SEO | | ScottBaxterWW0