A company claiming to have a proprietary software that replicates Google algorithm?
-
Hi all,
Unfortunately, getting into a bit of a p*ssing match with a company trying to compete for the business of one of our clients and just wanted to some feedback from the community here.
The company competing for the client's business claims to have spent $1 million to replicate Google's algorithm so they create a replica site (not sure I understand this) of the client site, then test and optimize on-page SEO changes in their software to determine whether the on-page changes are ideal. Sounds fishy to me. Thoughts?
-
There's pretty much no-one at Google who would know every element of the ranking system, so it seems unlikely a third party would successfully replicate it all beyond what is already available via the common SEO tools.
If they really had managed to completely replicate everything to the point it worked perfectly, why wouldn't they just set up their own websites to rank highly and make money without having to do client work?
They may well have built their own internal SEO tool, which could do something similar to the Moz On Page Grader, for example.
But considering how important external SEO factors remain to be, and the fact they'd have a much more limited data set than Moz or other tools, it seems like it would be a bit pointless unless they planned to pivot to selling their own SEO tool.
So either the client ends up being saddled with a company using a tool with very little data. Or they end up being saddled with a company aiming to ditch clients and sell an SEO tool instead in the future...
-
I think they "Cod" be a bit of a "flounder" in my opinion, but could have the client "Hooked" with these claims
I very much doubt they have replicated anything of Google's at all and are simply using this as a selling technique to entice those whom do not have the required knowledge to dismiss such claims. The clients may lap it up thinking they will be getting the best deal and will shoot up the rankings.
They are like Egol stated probably just using numerous tools and techniques and saying they have insider secrets etc.
You now have to convince the client that you are the best "Captain to steer the Ship" so to speak!
-
Maybe they come here to Moz and run it through the page grader.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Cache
So, when I gain a link I always check to see if the page that is linking is in the Google cache. I've noticed recently that more and more pages are actually not showing up in Google's cache, yet still appear in search results. I did read an article from someone whoo works at Google a few weeks back that there is sometimes an error with the cache and occasionally the cache will not display. This week, my own website isn't showing up in the cache yet I'm still ranking in SERP's. I'm not worried about it, mostly whitehat, but has there been any indication that Google are phasing out the ability to check cache's of websites?
Algorithm Updates | | ThorUK0 -
Does cached duplicate content hurts seo by Google
If we have duplicate content or pages cached in Google which has been indexed months back, still it hurts the original pages? Old URLs with cache can be seen now in Google when we search for the same URLs.
Algorithm Updates | | vtmoz0 -
The Google Algo update that happened 1-8 is KILLING my rankings
Does anyone know what happened?? I have a great website, we ranked very highly for a slew of industry keywords, #1 in most of our top-money kws....and our keywords have been in freefall since the update. Help?!
Algorithm Updates | | Sean_Gutermuth0 -
Need Advice - Google Still Not Ranking
Hi Team - I really need some expert level advice on an issue I'm seeing with our site in Google. Here's the current status. We launched our website and app on the last week of November in 2014 (soft launch): http://goo.gl/Wnrqrq When we launched we were not showing up for any targeted keywords, long tailed included, even the title of our site in quotes. We ranked for our name only, and even that wasn't #1. Over time we were able to build up some rankings, although they were very low (120 - 140). Yesterday, we're back to not ranking for any keywords. Here's the history: While developing our app, and before I took over the site, the developer used a thin affiliate site to gather data and run a beta app over the course of 1 - 2 years. Upon taking on the site and moving to launch the new website/app I discovered what had been run under the domain. Since than the old site has been completely removed and rebuild, with all associated urls (.uk, .net, etc...) and subdomains shutdown. I've allowed all the old spammy pages (thousands of them to 404). We've disavowed the old domains (.net, .uk that were sending a ton of links to this), along with some links that seemed a little spammy that were pointing to our domain. There are no manual actions or messaged in Google Webmaster Tools. The new website uses (SSL) https for the entire site, it scores a 98 / 100 for a mobile usability (we beat our competitors on Google's PageSpeed Tool), it has been moved to a business level hosting service, 301's are correctly setup, added terms and conditions, have all our social profiles linked, linked WMT/Analytics/YouTube, started some Adwords, use rel="canonical", all the SEO 101 stuff ++. When I run the page through the moz tool for a specific keyword we score an A. When I did a crawl test everything came back looking good. We also pass using other tools. Google WMT, shows no html issues. We rank well on Bing, Yahoo and DuckDuckGo. However, for some reason Google will not rank the site, and since there is no manual action I have no course of action to submit a reconsideration request. From an advanced stance, should we bail on this domain, and move to the .co domain (that we own, but hasn't been used before)? If we 301 this domain over, since all our marketing is pointed to .com will this issue follow us? I see a lot of conflicting information on algorithmic issues following domains. Some say they do, some say they don't, some say they do since a lot of times people don't fix the issue. However, this is a brand new site, and we're following all of Google's rules. I suspect there is an algorithmic penalty (action) against the domain because of the old thin affiliate site that was used for the beta and data gathering app. Are we stuck till Google does an update? What's the deal with moving us up, than removing again? Thoughts, suggestions??? I purposely, did a short url to leave out the company name, please respect that, since I don't want our issues to popup on a web search. 🙂
Algorithm Updates | | get4it0 -
De-indexed homepage in Google - very confusing.
A website I provide content for has just suffered a de-indexed homepage in Google (not in any of the other search engines) - all the other pages remained indexed as usual. Client asked me what might be the problem and I just couldn't figure it out - no linkbuilding has ever been carried out so clean backlink profile, etc. I just resubmitted it and it's back in its usual place, and has maintained the rankings (and PR) it had before it disappeared a few days ago. I checked WMT and no warnings or issues there. Any idea why this might've happened?
Algorithm Updates | | McTaggart0 -
Why Google loves MOZ for "Directory Submmission Service" ?
I have just for "directory submission service" in Google.com ( Geo Location USA ). I got two results from moz community for same thread. Does Google don't understand 301 redirect from seomoz.org to moz.com ? What about Domain Clustering ? PFA: SERP Screenshot kn8evtt.png
Algorithm Updates | | SanketPatel0 -
Google UK search volumes
If a user searches using Google.com but is based in the UK, is it classed as a Google UK search or a Google US search in terms of monthly search volumes? Most of my clients are targeting UK consumers and often rank well on Google UK but outside the top fifty for Google US. I have mentioned that that is fine unless a client happens to use google.com. Am I talking rubbish?
Algorithm Updates | | Switch_Digital0 -
Google results on an Ipad 2
Has anyone else seen different google organic results for a site when viewing on an Ipad compared to computer browser ? I've just checked a site and were no1 on google when searched on the Ipad 2 but when searched on my Macbook we are page 2 ? Could this just be different data centers or do google serve up different results to the 2 devices ? Would be really interested to know if anyone else has seen this. JP
Algorithm Updates | | Prongo0