How to answer for question "why xyz site is ranking for abc keyword" and not our website
-
Hi All,
This is a layman question but would like to get a concrete answer for. I would like to know how to answer the questions like "Why our competitor is ranking for keyword ABC but not us"? What metrics or data can I showcase that gives logical answer.
Please help in this regard. Thanks!
-
Can we use some tool like Moz or Woorank etc. to check why one website is ranking over other website?
-
Hi there!
Unfortunately, like you mentioned, it is hard to nail down one concrete answer to this question because there are SO many ranking factors and elements - some that are visible to the naked eye and others that are more behind the scenes.
While I don't have an answer that I suggest you use when a client asks this, I suggest you use these questions to help formulate an answer:
- What is the domain age?
- What is the domain authority?
- Are there optimized title tags for all of the webpages?
- Are the website's meta descriptions optimized?
- What is the website speed (on both desktop AND mobile)?
- Is the website mobile friendly?
- Is the website secure?
Hope this helps get you on the right track to come up with a definitive answer!
-
The are lots of factors, in google more than 200, and the ones we don´t know, Alvin give you the most important in an express audit, but as i said, there are more then 200, how is made your site, links, age of domain, name of domain, end of domain if is .com or country one. Get all the data that you find in your competitor and try to be better in all ways, like: -Amount of content -Quality of content -Better site on page -Links to your site ...
-
Hi Alvin,
There are several factors involved in keywords ranking.
- First check competitors backlinks, competitors might have quality backlinks
- Compare on page grade in moz for your and competitors website for that particular keyword
- Check landing page
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Delay to rank for authority website versus new website
Hello, I have a website that has been existing for years. How long does it take if I have a good content on a page for it to rank ? I read here and that that it can take 4 to 6 months but it never says if it is for a brand new website or a old website that has an authority and some links. I also read that some people publish content and rank within a week on competitive keywords. So who is right, what is there to read in between the lines ?
Intermediate & Advanced SEO | | seoanalytics0 -
Keyword keeps fluctuating between a high rank and no rank?
I've searched around and I can't seem to find anyone else describing the issue I'm seeing. Basically for a very long time our website (snappages.com) has always ranked in the tens and twenties for "create a website". It's a high volume keyword and we get a lot of traffic from it. Around May 16th it suddenly disappeared completely from search results on Google and now it will sporadically show back up with a SERP in the twenties every 5-10 days for a few hours and then completely disappear again. This pattern has continued to this day. I've checked and there are no manual penalties and nothing has really changed dramatically from a content perspective or anything like that. I would understand if we got penalized and our ranking dropped, or even if it just completely disappeared? This is the only keyword that this is happening for, all the others remain unaffected. Anyone know how I can find out why this is happening or have suggestions on how to fix it?
Intermediate & Advanced SEO | | stestone0 -
Keyword research when the site's subject is low volume
Hey guys, what do you do when you planning a new website and doing keyword research for a site when the avg. search volumes are relatively low. We set up run contact centres for UK charities including voice, webchat, sms, email and response fulfillment etc. It seems that people aren't really searching that often for this 'sexy subject'. Average volumes for searches with some intent/qualifier range from between 10-100 monthly searches. What sort of strategies would you adopt in this scenario? Do you optimise for what you can and then make a large focus on other digital marketing tactics such as content marketing, social media, email marketing etc. Thanks for your time guys Leo
Intermediate & Advanced SEO | | Leo_Woodhead0 -
Weird Page switch for a keyword in Google Rankings
Over this past weekend Google switched the page which usually showed in search results for keyword benchmarking. It went from from http://www.apqc.org/benchmarking to http://www.apqc.org/benchmarking-portal/osb. Also on Google the Rankings for the keyword 'benchmarking' sank from 15 to 47 for http://www.apqc.org/benchmarking Just looking for some theories or ideas or anyone that has had this happen to them.
Intermediate & Advanced SEO | | inhouseninja0 -
Why is my blog out-ranking my main site?
Please see attached ranking history chart. On June 5th the chart shows that my main site is not coming up under our main keyword "door hangers" From then on, our blog took over. Any ideas why? Thanks Andrea lpEBciu.jpg
Intermediate & Advanced SEO | | JimDirectMailCoach0 -
Can too many "noindex" pages compared to "index" pages be a problem?
Hello, I have a question for you: our website virtualsheetmusic.com includes thousands of product pages, and due to Panda penalties in the past, we have no-indexed most of the product pages hoping in a sort of recovery (not yet seen though!). So, currently we have about 4,000 "index" page compared to about 80,000 "noindex" pages. Now, we plan to add additional 100,000 new product pages from a new publisher to offer our customers more music choice, and these new pages will still be marked as "noindex, follow". At the end of the integration process, we will end up having something like 180,000 "noindex, follow" pages compared to about 4,000 "index, follow" pages. Here is my question: can this huge discrepancy between 180,000 "noindex" pages and 4,000 "index" pages be a problem? Can this kind of scenario have or cause any negative effect on our current natural SEs profile? or is this something that doesn't actually matter? Any thoughts on this issue are very welcome. Thank you! Fabrizio
Intermediate & Advanced SEO | | fablau0 -
"Iffy" Question
Hi Guys and Girls, I have been studying SEO for a few years now. I have learned quite a bit along the way. One thing that I have had BEAT in my head is "Create Quality Content". When I used to ask "What Should I do to get more visits?" I was told, "Create QUALITY CONTENT". That was great advice, and I have done that. I have created over 600 pages since then. I went from 200 visits per month to now just over 5,000. Even more importantly, I have increased my lead conversions. I say all of this because, about two years ago I told a competitor basically how you rise up in the search engines. He turned around and bought a domain that was 3 years older than mine and had a main keyword in the domain. He then just started building links with a bunch of blog comments and forum posts (The blog comments have like 2,000 comments on them). In other words, he did what I would NOT do yet he is #5 for this keyword and I am #9. (Although, I turned around and built another site and now I am at #13 for that and it has been up for a year now. I say all this, not to bore you but to tell ask you, DOES IT WORK IF YOU DO BLOG COMMENTING, FORUM POSTING, LINK WHEELS, ETC. Do you obtain higher rankings? Should I be doing a bit of video marketing? I know a lot of people will say, "Why would you spend your time on things that may slightly impact your rankings, but obviously it did something for this guy. Any help you can give would be greatly appreciated.
Intermediate & Advanced SEO | | blake-766241 -
Rankings for keyword variations dropped over weekend?
One of our clients has seen significant decreases over the weekend for a number of keyword variations. There have been no significant site changes, no crawl errors reported and our competitors don't seem to have been affected. The decrease has coincided with the launch of a display campaign, but surely this is just coincidental? Any thoughts would be appreciated...
Intermediate & Advanced SEO | | zealmedia0