Subdirectories and Domain Authority
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Hello,
A subdirectory consolidates domain authority vs a ccTLD approach.
However, for example, if a domain has been well established in the UK i.e example.com, is that domains authority diluted if a subdirectory is created i.e example.com/es
Will some of the link juice attained on www.example.com be shared throughout www.example.com/es and therefore initially impact search visibility for www.example.com?
I understand it works both ways as well, as any links attained on www.example.com/es will benefit the example.com domain.
Thanks
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Hi,
If you use the hreflang tag correctly to tell search engines that your "/es" sub directory is another language, your domain shouldn't loose any authority.
Resources:
https://moz.com/learn/seo/hreflang-tag
https://support.google.com/webmasters/answer/189077?hl=en
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