Why does my ecommerce category page have such low PA?
-
I'm a bit of a newbie to the game and I've learnt a lot over the past couple of days with a Moz subscription. I'm starting to put together a strategy to improve our SEO performance and get our site ranking higher for some specific terms.
We have a low domain authority at 25. The page I am concerned about is one of our main product categories, link here.
About a year and half a go we changed our domain name and did a 301 redirect on all our category, products and content pages. Would this have affected anything? These redirects are still in place. I also notice OSE shows now inbound links. I'm almost certain there are a few around though.
Most recently we've been investing in unique descriptions for all products in this category at around 60 words per product, this excludes the product features in a tabular format. I appreciate this isn't many words.
I have also read a lot about faceted navigation and this category suffers from a very flat product structure were facet navigation is used heavily by the user to find a product that matches their requirements.
Does anybody have any ideas about this?
-
Hi Joe,
On one hand, DA and PA are metrics that are calculated primarily with the links that point to that page/domain.
Take a look at these resources:Domain Authority & Page Authority Metrics - Whiteboard Friday
What is Domain Authority? - Moz
What is Page Authority? - MozOn the other hand, a certain PA/DA doesn't assure nothing in Google SERPs. A PA of 25 may or may not be a "low" PA. There are lots of cases that have fewer PA/DA than their competitors and have better rankings.
In your case, I wouldn't worry much at all.Regarding the other matters:
- Domain change and 301 redirects. Yeap, it could affect some rankings, it was done too long ago to analyze its impact now.
- Links in OSE. Remember that Moz updates once a moth or so its link index and doesnt crawl the entire web, it may miss some of your links. My opinion: use other tools too (such as ahrefs.com, majestic.com or other).
- Words in descriptions. (Im asuming that you are referring to meta descriptions) There is no exact amout of words. Take a look at these resrouces:
New Title & Description Lengths for Google SEO in Search Results - Moz
Title Tag Length Guidelines: 2016 Edition - The SEMPOST Significant Change to SERPs: Google Extends Length of Titles and Descriptions - SEJ
Hope I've helped.
Best luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel canonical tag from shopify page to wordpress site page
We have pages on our shopify site example - https://shop.example.com/collections/cast-aluminum-plaques/products/cast-aluminum-address-plaque That we want to put a rel canonical tag on to direct to our wordpress site page - https://www.example.com/aluminum-plaques/ We have links form the wordpress page to the shop page, and over time ahve found that google has ranked the shop pages over the wp pages, which we do not want. So we want to put rel canonical tags on the shop pages to say the wp page is the authority. I hope that makes sense, and I would appreciate your feeback and best solution. Thanks! Is that possible?
Intermediate & Advanced SEO | | shabbirmoosa0 -
External 404 pages
A client of mine is linking to a third-party vendor from their main site. The page being linked to loads with a Page Not Found error and then replaces some application content once the Javascript kicks in. This process is not visible to users (the application loads fine for front-end users) but it is being picked up as a 404 error in broken link reports. This link is part of the site skin so it's on every page. Outside of the annoyance of having lots of 404 errors being flagged in a broken link report, does this cause any actual issue? Eg, do search enginges see that my client is linking to something that is a 404 error, and does that cause them any harm?
Intermediate & Advanced SEO | | mkleamy0 -
How to rank a product page
Hello, I have a product page and just did a little introduction ( 5 lines of text) but I have the feeling this is not enough for google. What is the solution ? Is it to increase the amount of content even though it is not going to be user friendly ? Or will google look at the product page I link too and take into account the content on those subpages to boost my "pillar / product page". Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Site Structure - Is it ok to Keep current flat architecture of existing site pages and use silo structure on two new categories only?
Hi there, I have a site structure flat like this it ranks quite well for its niche site.com/red-apples.html site.com/blue-apples.html The site is branching out into a new but related lines of business is it ok to keep existing site architecture as above while using a silo structure just for the two new different but related business? site.com/meat/red-meat.html site.com/fish/oceant-trout.html Thanks for any advice!
Intermediate & Advanced SEO | | servetea0 -
Ecommerce combating canabilsation
Hey Mozzers, I think i know the answer to this one but i just wanted to check my thinking if you wouldnt mind. I have an ecommerce website with lots of very similar products, for example Blue widget
Intermediate & Advanced SEO | | ATP
Waterproof blue widget
Blue widget with Alarm One of the pages is ranking top 10 for "blue widget", however the other intermittently swap with it, knocking that page out and itself into the top 10. Then a few weeks later it swaps back again. This seems like a clear case of keyword canablisation to me. And i am wondering on the best solution. 301: Obviously not an answer as i need all 3 products visible
Canonical to one of the pages: Doesn't seem correct either, the products are similiar but not the same, all 3 could rank for different longtails etc I was suffering from something similiar on my closely related category pages and I combated that by interlinking them all with the relevant keywords to point to the relevant pages. Should i do the same for these products such as...
From 'Blue Widget' product link to "Blue widget with alarm" and "Waterproof Blue Widget"
From Waterproof blue widget and blue widget with alarm link to "Blue Widget" (using the anchor text in the ""). This should tell serps that all pages are about blue widget but the main one is the "blue widgets" page. Correct? As a follow up. Is this one of the reason ecommerce sights have related products options?0 -
Many pages small unique content vs 1 page with big content
Dear all, I am redesigning some areas of our website, eurasmus.com and we do not have clear what is the best
Intermediate & Advanced SEO | | Eurasmus.com
option to follow. In our site, we have a city area i.e: www.eurasmus.com/en/erasmus-sevilla which we are going
to redesign and a guide area where we explain about the city, etc...http://eurasmus.com/en/erasmus-sevilla/guide/
all with unique content. The thing is that at this point due to lack of resources, our guide is not really deep and we believe like this it does not
add extra value for users creating a page with 500 characters text for every area (transport...). It is not also really user friendly.
On the other hand, this pages, in long tail are getting some results though is not our keyword target (i.e. transport in sevilla)
our keyword target would be (erasmus sevilla). When redesigning the city, we have to choose between:
a)www.eurasmus.com/en/erasmus-sevilla -> with all the content one one page about 2500 characters unique.
b)www.eurasmus.com/en/erasmus-sevilla -> With better amount of content and a nice redesign but keeping
the guide pages. What would you choose? Let me know what you think. Thanks!0 -
PDF or HTML Page?
One of our sales team members has created a 25 page word document as a topical page. The plan was to make this into an html page with a table of contents. My thoughts were why not make it a pdf? Is there any con to using a PDF vs an html page? If the PDF was properly optimized would it perform just as well? The goal is to have folks click back to our products and hopefully by after reading about how they work.
Intermediate & Advanced SEO | | Sika220 -
Page titles
Hi Guys, Hope your all well and business is good. I have been going through and changing page titles for my site which is currently huge attracting massive amounts of traffic. However from my pro membership i have notice a lot of the rankings in Google search engine has decreased. I have been using a strategy that i read on SEOMoz which is; example Keyword | Page heading | company name Is this why? if so what is the best method? I have changed nothing else so far.
Intermediate & Advanced SEO | | wazza19850