Website relauch - traffic dropped in Latin America
-
Hi guys,
We relaunched our website www.troteclaser.com on Sept. 6th. Traffic on the new website has been stable or slightly increased except for one area: In Central and South America organic traffic dropped by 50%.
We properly set up all 301 redirects and solved all 404s within a week. We changed approx. 30% of the website structure. But I don't think that internal link juice could be the problem.
Any idea what might be the cause for a local drop in traffic like this? Did anyone have similar cases in the past?
Thomas
-
Has the content of the pages been updated? Could this be direct result of query mismatches now vs previous content in Spanish and Portuguese ( i suppose those are the content languages used in Latin America).
Have you made sure no 3rd party coincidences are not causing this (competitor coming along strong in the same period of time, market demand changes, search phrases changes)?
Have you compared your organic arrival queries from before to now and see if you are getting similar numbers of hits for specific key phrases?
There has got to be some further digging involved here, this just sounds way too odd to be a natural situation, something has got to be funny or wrong.
-
Thanks for the hint. The number of crawled pages looks quite ok.
Additionally our rankings of our contents for Spain are as good as before the relaunch. And the Latin-American pages are based on the Spanish ones (linked with canonical tags). So I don't think that we have any crawling issues. -
It may be because of the pages of the new site has not been crawled or may be you have changed the structure of the URL.
You just check the latest crawling report, how many pages has been submitted and how many pages is indexed. if submitted and indexded pages are same then Google is crawling all the pages of your site and if not, there is a problem in crawling process.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiregional SEO - different website designs
Hello, when it comes to location & language targeting, is it possible to have different website page designs for their respective regions? So let's say we have one design for www.example.com/product-1 and a completely different design for www.example.com/us/product-1? Our branding is different for the US so would ideally like to use specific US designs for US pages. Thanks,
Technical SEO | | SEOCT0 -
My Ave. position and ranking is dropping!
Hi, I added canonicals last two days, and made a tiny change is our meta titles. (adding a secondary keyword). Now my ave. position and visibility has dropped very much. Can it be canonicals or is it the keywords? Can canonicals affect the website so quickly? My other question is can it be temporarily so should I wait more? how long? I should mention that our website content is not really good and I'm working on it. When I added meta tags we had a big jump in our ranking and then we stopped getting better,. But now we are going down! Can it be the content? Sorry I know that it is actually all, but i do not know which one matters more and do not understand why it happened immediately after adding canonicals. Our website is: www.pacificsmoke.com Appreciate your advice.
Technical SEO | | PSI.Account0 -
Drop in traffic, spike in indexed pages
Hi, We've noticed a drop in traffic compared to the previous month and the same period last year. We've also noticed a sharp spike in indexed pages (almost doubled) as reported by Search Console. The two seemed to be linked, as the drop in traffic is related to the spike in indexed pages. The only change we made to our site during this period is we reskinned out blog. One of these changes is that we've enable 'normal' (not ajax) pagination. Our blog has a lot of content on, and we have about 550 odd pages of posts. My question is, would this impact the number of pages indexed by Google, and if so could this negatively impact organic traffic? Many thanks, Jason
Technical SEO | | Clickmetrics0 -
Sudden drop in Rankings after 301 redirect
Greetings to Moz Community. Couple of months back, I have redirected my old blog to a new URL with 301 redirect because of spammy links pointed to my old blog. I have transfer all the posts manually, changed the permalink structure and 301 redirected every individual URL. All the ranking were boosted within couple of weeks and regained the traffic. After a month I have observed, the links pointed to old site are showing up in Webmaster Tools for the new domain. I was shocked (no previous experience) and again Disavowed all links. Today, all the positions went down for new domain. My questions are: 1. Did the Disavow tool worked this time with new domain? All the links pointed to old domain were devaluated? Is this the reason for ranking drop? Or 2. 301 Old domain with Unnatural links causes the issue? 3. Removing 301 will help to regain few keyword positions? I'm taking this as a case study. Already removed the 301 redirect. Looking for solid discussion.Thanks.
Technical SEO | | praveen4390 -
My website pages are not crawled, what to do?
Hi all. I have made some changes on the website so i like to crawled them by the search engines Google especially. I have made these changes around 2 weeks ago. I have submitted my website on good bookmarking websites. Also i used a tool available in Google webmasters "Fetch as Google", Resubmitted a sitemap.xml. Still my pages are not crawled your opinion please. Thanks
Technical SEO | | lucidsoftech0 -
Websites being hacked & duplicated, what should we do?
Hi, please help! Our website was hacked and being totally duplicated. They even injected codes to intercept our orders. Although the codes issue had been solved, still there're two mirror sites out there. When search for some of our key words, they even have good ranks. What exactly can we do to let Google ban those two sites. Thanks in advance!
Technical SEO | | Squall3150 -
Have you used the Addthis Widget and had your rankings drop
Just wondering what experience people have of this widget? I added it to a site I look after late last week and we took an noise dive over the weekend. Any thoughts / comments are appreciated!
Technical SEO | | RodneyRiley0 -
Expired traffic and 301 value
Hi Folks, Here is our situation we have an old brand domain www.asia-hotels.com >> that was redirecting to>>www.asiahotels.com By mistake, we let that domain expired and only noticed the drop a month later We lost all our pages and this for several weeks Not sure of the exact date but approximately around 24th of December, what a merry Xmas! 😞 Since then we have repurchased the domain, Put back all the pages as they were and re-instated all the 301 redirect as they were. Since that date we haven't seen any uplift in our visits or visibility score. Did we do something wrong with our 301 redirect? I know for sure we used ISAPI rewrite mod for the non www. domain although I am not entirely sure how the www. version has been handled. Is there something we should do at a DNS level to flag the site is back? Should we presetn a reconsideration request? Any help would be greatly welcomed. Thanks for your help. Cheers, Freddy More info I placed a bit more info and the visits graph on my blog: http://www.inmarketingwetrust.com.au/seo-effect-of-domain-expiry-on-301-redirects/ I am not sure if this is due to the fact that some information is cached but when i looked at the site on opensiteexplorer I found that the data is still showing as non redirected sites: http://www.opensiteexplorer.org/asia-hotels.com/www.asia-hotels.com/a!comparison effect-of-301-redirect-expired-on-SERP-visibility-300x204.jpg
Technical SEO | | Gus_Martin0
