Pagespeed drop on https
-
Hi all,
Since I have moved from http to https my pagespeed has dropped. My hosting company/ programmer say this is normal but I am not happy with the results.
Before: mobile 69 desktop 89
Now: Mobile: 52 desktop 69
Anybody experience with this issue? All help is welcome! Thank You in advance
Tymen
-
Based on what I understand this is a quite normal side affect of going to https:// and in many cases the benefits you may have gained from performing multiple page speed upgrades, responsive edits etc may be reduced in there effectiveness from a page speed perspective.
However, and this is a big however, you will also benefit from an SEO stance from Google for using an encrypted protocol which is now considered a ranking factor, albeit a small one at press. Second to this, before too long many of the browsers will have fully adopted HTTP2 which is based on SPDY developed by Google and has apparently massive speed gains. In order to adopt HTTP2 you have to have already made the leap to using an SSL. HTTP2 allow you to load in parallel which will in turn give you much greater speeds going forward due to the request loading at the same time nd hence speeding things up even further..
Based on your current scores, I would imagine there are also a few more additional changes that you could make to further improve your sites speed whilst still using and SSL. CDN's, caching, compressing and more.
Use sites like tools.pingdom, gtmetrix, webpagetest.org to see what else can be improved.
Hope this offers some further insight.
-
This is strange, what does google suggest on their pagespeed tool for you to do?
-
Tymen, there are different types of SSL certificates, and I understand that they can, in fact, be optimized so it will load quickly. You might point your web host/developers to the Google help topic(s) here for more information: https://developers.google.com/speed/pagespeed/module/https_support#load_from_file
Also, make sure that you're using a Content Deliver Network (CDN) when you can, and use caching, as well.
-
Hi Tymen
It's not really my area of expertise but I have read a really good article on Moz about 'Enabling https without sacrificing your Web Performance' by Billy Hoffman that may be of some assistance.
https://moz.com/blog/enabling-https-without-sacrificing-web-performance
Hope it helps and good luck with improving things to your satisfaction.
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to resolve warning of pages with redirect chain when its your http:// to https://www.
how do I write a 301 redirect in the htaccess file so that http:// goes straight to https://www. Moz replyEli profileHey there!Thanks for reaching out to us!
Technical SEO | | VelocityWebsites0 -
Http to https for large ecommerce - our steps taken (any others recommended?)
**Here is the message from our technical team for the http to https migration; are there any other http to https migration steps recommended? ** Http to https migration steps (for this large ecommerce site): We implemented HTTPS (HTTP over TLS) protocol today (5/4/2017). Applied a patch to ensure that HTTPS pages did not have NoIndex, NoFollow and tested before and after . Added new IIS HTTPS Redirect to enforce HTTPS from HTTP and changed others, including the WWW redirect Changed HTTPS only for Cookies as required as per new PCI vulnerabilities Changed the Basepage HTML template to use Relative Paths or Absolute URLs with HTTPS only (to prevent mixed content) Created and ran a SQL Script to cleanup 16 tables from HTTP to HTTPS (about 20,000 of them, including internal URL links, site settings, etc) Ran Google Sitemap Generator to create new sitemaps with HTTPS Added new HTTPS instance of the site into Webmaster Tools, then added verification code to master page, verified and then submitted the sitemaps to Search Console (QUESTION: will historical data in Google Console/ WMT be preserved for https?) **Follow up steps for http to https migration for large ecommerce: ** From this point forward, to avoid “mixed content”, the Marketing team must use either Relative Paths or Absolute Paths with HTTPS only in any customization (i.e. Basepage) or any new link, such as created in Content Management (i.e. Long Description). Any mixed content will make the website look not secure to customers and search engine spiders – so it is very important to be disciplined and diligent about this. Contact Salesforce to change the protocol to HTTPS only. Meanwhile, to prevent mixed content, we put in a temporary custom javascript change as workaround – but this should not be permanent especially as to the next upgrade will remove it – so we need Saleforce to make a change ASAP. We did not change Blog site (on sub domain), but we should even though it is only a Content site because it will not be signaled as Secure. This means we need to have someone make the changes to WordPress to enforce HTTPS and then change any links. In terms of impact to page ranking due to Google’s treatment of HTTPS over HTTP and due to some impact to page speed – we will need to monitor closely to see how indexing, organic traffic and page ranking goes and take any additional actions as necessary.
Technical SEO | | seo20170 -
How bad is it to have duplicate content across http:// and https:// versions of the site?
A lot of pages on our website are currently indexed on both their http:// and https:// URLs. I realise that this is a duplicate content problem, but how major an issue is this in practice? Also, am I right in saying that the best solution would be to use rel canonical tags to highlight the https pages as the canonical versions?
Technical SEO | | RG_SEO0 -
Moving to https
Hi all and thanks for taking the time to read my question. We are going to migrate a very small website from http to https, its a roughly 9 page site with 5 of those being product pages. I figured I would have to set a canonical and permanent 301 redirects for each page. But our tech guys suggested just doing a binding to https so any traffic hitting our site with a http url would automatically get redirected to the https version. So if someone land on http://mydomain, it would automatically return https://mydomain Does this sound correct or would we need to do additional tasks even if we go down the binding route?thanks again for looking.
Technical SEO | | Renford_Nelson1 -
What does Google PageSpeed measure?
What does the PageSpeed tool actually measure? Does it say that a webserver is fast or slow? Thanks in advanced!
Technical SEO | | DanielMulderNL0 -
Why has one of my keywords dropped over 45 places since last week?
Hi one of my keywords is Aquaman Wetsuits and it seems to have dropped over 45 places since the last crawl - how can this be and how can I find out what the problem is? Thanks
Technical SEO | | Fitsensesports0 -
Client's site dropped completely for all keywords, but not brand name - not manual penalty... help!
We just picked up a new search client a few weeks ago. They've been a customer (we're an automotive dealer website provider) since October of 2011. Their content was very generic (came from the previous provider), so we did a quick once-over as soon as he signed up. Beefed up his page content, made it more unique and relevant... tweaked title tags... wrote meta descriptions (he had none). In just over a week, he went from ranking on page 4 or 5 for his terms to ranking on page 2 or 3. My team was working on getting his social media set up, set up his blog, started competitor research... And then this last weekend, something happened and he dropped completely from the rankings... He still shows up if you do a site: search, or if you search his exact business name, but for everything else, he's nowhere to be found. His URL is www.ohioautowarehouse.com, business name is "Ohio Auto Warehouse" We filed a reconsideration request on Monday, and just got a reply today that there was no manual penalty. They suggested we check our content, but we know we didn't do anything spammy or blackhat. We hadn't even fully optimized his site yet - we were just finishing up his competitor research and were planning on a full site optimization next week... so we're at a complete loss as to what happened. Also, he's not ranking for any of the vehicles in his inventory. Our vehicle pages always rank on page 1 or 2, depending on how big the city is... you can always search "year make model city" and see our customers' sites (whether they're doing SEO or not). This guy's cars aren't showing up... so we know something is going on... Any help would be a lifesaver. We've been doing this for quite some time now, and we've never had a site get penalized. Since the reconsideration request didn't help, we're not sure what to do...
Technical SEO | | Greg_Gifford0 -
Slight Drop after Minor Link Building
Hi, Last week I build around 10-15 high quality related links to my trampoline pads website which was ranking number 2 for "trampoline pads" and number 1 for "trampoline pad". After building the links this week it has dropped in the serps to around number 5-6 for both. Is this an effect of the link building and will it bounce back in? the url is http://www.trampolinepad.co.uk/. Kind Regards,
Technical SEO | | GardenGamer
Simon0