Why is my page rank disapointing

[livingphilosophy]

Hi

fairly new here, so just getting used to everything

one questions please. Just ran a crawl test of the website and this page

http://www.livingphilosophy.org.uk/teaching-philosophy/index.htm

came back with a page authority of 1. Other pages have a rank of 18 through 26

scratched my head for a few hours and came up with no ideas.

thanks

andy

[livingphilosophy]

hi and thanks for the feedback

i realised yesterday when i was reviewing your messages that the page i mentioned is actually quite new compared the rest of the site. I guess it will take time for the links to filter through.

[RobCairns]

Hi Andy,

Just took a look at your site - Kelly was on the right track when she suggested inbound links. An issue this particular page has is that it does not feature any backlinks while other pages on your website do. If you conduct page-by-page searches in open site explorer you will see that each page (with the exception of the one you have noted above) has some form of backlink profile.

Backlinks function as "votes of confidence" in the search engine world, so no backlinks says to Google "no one trusts this page" even if other pages on your site have proven trustworthy. Aside from the backlink issue, your on-site is in good shape and I can't detect any significant issues that would impair your ranking ability. I would use Moz to check your rankings for your targeted keywords and build a few quality backlinks to each page and see what that does to your rankings.

Page authority is predominantly a metric to help you determine the quality of your backlinks to a specific page, so it makes sense that it would be a low number when you don't have any for that page.

Hope this helps to provide some insight - please feel free to reach out if you have further questions or need clarification.

Cheers!

Rob

[kaydeeweb]

Hi Andy,

I am not a search engine expert, I know basic SEO. MOZ works out the authority of a page using lots of factors, especially backlinks. It goes to show how competitive a page might be on Google.

When a page has no relevant external links to it from other websites with good Domain Authority, then the score considerably low.

I would say the way to get a better score is to improve the pages SEO, target it more for one key term, make it more readable and easy on the eye. You could improve images and use headings through out. Then you may get more links to the page, meaning a much better page authority score.

Hope that helps,

Kelly