Query on google analytic event report and customized report - Please help.

[pragnesh9639]

For my site I placed Black Friday offer.Now I have highlighted one product at homepage banner and tracking that with event. I am sharing with you actual figures of 1 day from Google analytic.

Your proper response on this query will really really really helpful to me for understanding google analytic deeply and properly. So pls give your precious time for answering me, I will be thankful to you from bottom of my heart.

1. I am checking event report from behavior, following is report for by that product event -

Sessions - 30
Unique Events - 30
Total Events - 34
Ecommerce Conversion Rate - 3.33%

2. I am checking now report from All pages via Behaviour section -

Page views - 97, Unique Page Views - 62, Entrances - 7, Bounce Rate - 57.14%, %Exit - 17.53%

Now I create customize report for the same by adding
session -7
Ecommerce conversion rate - 0
unique events -4

MY query -

1. when I added session in customized report then it is different from Event session why (7 and 30) ?
2. same way Ecommerce conversion rate in customized report showing 0% why ( 0% and 3.33% ) ?
3. same way unique events 4 and 30 ?
4. do you suggest what is the best way to analysis such page or what will be best customize report for such analysis?

Thanks

[RobCairns]

Hi Pragnesh,

Not sure if I understand your questions, but I will give it a shot:

1. Sounds like your customized report and the Events tracking aren't looking at the same data - sounds like one is tracking just the event you are looking at while the other might be page views or some other form of interaction.

2. If the E-commerce rate is 0%, either your tracking isn't set up properly, or conversions aren't occurring. Since you have another set of metrics showing 3.3%, it sounds like it's a tracking issue.

3. Same as 1) above.

4. This completely depends on what you are trying to measure. I'm sorry but without the data in front of me it will be tough to help you out. Maybe try helping us out by telling us exactly what you want to measure. With that information I can help you create some strategies for analysis and tracking.

Feel free to reach out any time,

Rob