What is a good benchmark social share rate?
-
What is a good benchmark social share rate? Does a benchmark exist?
For instance, on a Zillow home profile, what % of people share that home listing on social media? Or on a NY Times article, what % of people share that article on social media?
Thanks.
-
I don't think any benchmark exists. Obviously, a lot more people look at a New York Times article, at least the writer hopes so, then look at an individual home for sale.
In addition, who's the audience? A NYT article that appeals to a social media savvy audience will have more shares than an article geared towards a less social audience. Same with your home for sale. Is it in Palo Alto or Bozeman, Montana?
Any benchmark would be useless.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for a Social Analytics Reporting Platform
Hey Mozz'ers- Wondering if yourself or team members us any good social reporting platforms - we are pushing our social media department to become more data driven and want to get some analytics on it. Beyond what we can get out a GA and/or Facebook or each respective platforms tool set - is there a tool you use to bring it all into one place? Thanks!
Social Media | | paul-bold0 -
Is constant contact a good source for seo links? how about best of the web? Is tweet angels a smart move? anybody got a good list of strong DA and PA link companies you can do business with and also get strong follow links from? thanks...
Thanks for all you guys do I am writing because I am trying to build a company's SEO link profile with links that have super high, and super stable Domain and Page Authorities (as well as solid Trust and Citation flows). I do this organically and even build my own sites using moz strategies - BUT, I am in need of your best advice: What are some links you can "buy" (as a result of using services from) that are strong and dofollow? Is Constant Contact good? Is Best of the Web good? tweetangels smart? I have seen several businesses with constant contact links (very high domain authority) on their profiles and as the head of business development for a mid-sized marketing firm, I want to see if constant contact, botweb, etc. are smart sources to put my clients on for the sake of the seo profile links - I am looking for strong, long-term perma-bumps for my companies and don't want to miss out on low-hanging fruit (that won't poison me in the end). Can you speak to that please? Do you guys have a list of directory links or 'whatever' links that are "get-able" by a regular guy like me that are not simply 2.0 nofollow? Thank you Ben
Social Media | | creativeguy0 -
Requirement full bleed image share Google+?
Hi everyone, Im sort of a Google+ nutter and I wanted to figure out exactly what is required for a full bleed image to appear for +1 share on the page itself. I got it figured out and I think it requires: canonical url og:image image wider then 506px type article or page (microdata format) But sometimes it seems that pages without a canonical url still show full bleed image when shared as link when I insert the url directly into a google+ post. My question is if this could be a cached version of the page where it had a canonical url? Don't really know if that anyone is interested but I made a simple tool that checks if a page meets requirements for having a full bleed image when share as link on Google+. Think I nailed it pretty close but can't seem to get the full bleed image to appear for the tool itself do:) Please dont ask. It's driving me mad already. http://www.googlewiki.nl/seo-checker/check-fullbleed.php Try it. Take a blog post url, check it with this tool and then see for yourself if it's accurate. If not I would like to hear very much as it would help me pin point it better! Examples of pages with specific no no factors for you to try are:
Social Media | | DanielMulderNL
http://www.copyblogger.com/google-authorship/ (img to small)
http://www.theverge.com/2014/7/14/5896979/gmail-api-isnt-the-end-of-email-its-a-new-beginning (no og prefix but works)1 -
I have 3 different niches - Should I create 3 different Social Profiles/hubs?
So I have 3 completely different niches. As in B2B vs. B2C, as well as markets that are not related whatsoever. Unless your grandmother that likes to sew, just so happens to also love to demolish giant buildings (lol, I never thought about how polar opposite my niches were until I re-read that sentence). Anyways, I guess the company should also have profiles/hubs, but what about for Outreach? I feel like outreach should be done by a personal profile, since outreach is all about networking and building relationships. Any direction/help/tips here? Thanks everyone, Tyler A.
Social Media | | TylerAbernethy0 -
Recommended/Convenient Social Share Plug-In for Agencies w/Multiple Accounts!
Hi! What is a recommended social media share plug-in (SEO-friendly) to implement across multiple websites (desktop & mobile) for an agency? Also, does the suggested social share plug-in provide a dashboard to review multiple accounts via one location?
Social Media | | RezStream80 -
Linkbuilding vs. Social -- Allocating scarce resources.
I just watched Rand's latest webinar on the end of search without social. It was very timely for me because I've been putting a lot of thought into how allocate my available person-hours. It is clear that SEO these days necessitates both linkbuilding and social. But how much of each? (50%/50%?, 80%/20%?, etc.) -For the DIY small business owner (<10 hours per week available for SEO) -For SEO savvy web business (~20 hours per week available of SEO) -For in-house or other full time SEO's (30+ hours available) Clearly it depends on a lot of other factors, I'm just looking for a good rule of thumb that can be adjusted according to the business.
Social Media | | JesseCWalker0 -
Can you recommend a social media guide?
We have a summer intern we need to give a handbook/guide on social media strategies, best practices, etc. Any recommendations? It can be free or paid, as long as it is accurate and up-to-date!
Social Media | | AdamThompson1