Suggested approach (support) for 301 redirects in event of an acquisition
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If an agency has recently been acquired by a new organisation, it will need to be redirected to the new organisation's website as soon as possible.
We are aware of the need to 301 redirect all pages (domain authority) across to the current domain of the new organisation's website. The new organisation has less pages than our Agency site however, so we cannot point 301 redirects at page level. Would you therefore advise, A, B or C?:
A) Redirecting all pages including all blog posts/services pages etc across from the agency site to the new organisation's domain? * new organisation does not have /blog or /services pages.
-Will we lose authority if redirecting from pages of our agency site to the new organisation's top level domain?
B) Ensure that the new organisation secures hosting of the agency website, and place a holding page on the Agency website directing visitors through to the new organisation for the interim, until we have a /blog, /services page on the new organisation's site?
C) Place 301 redirects from agency across to new organisation, and look moving forward (when pages have been put in place on new organisation website) to retrospectively repoint 301 redirects from top level domain of new organisation's site to the new pages which have just been created on the new organisation's site?
Any pointers here would be appreciated.
Thanks!
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Thank you Martijn!
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Hi,
I would go with C, as that option seems to cover all the old pages as best as possible from your old site on to the new one.
Martijn.
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