Adding Video to Landing Pages-Beneficial SEO Effect in Terms of Links & Visitor Engagement?
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I run a New York City commercial real estate in New York City.
Lately, I have started to produce 30-second videos about property listings and neighborhoods. I have noticed that the engagement for these videos on Facebook is much higher that for text posts.
Should adding these videos on our website (hosting them on Youtube) result in increased visitor engagement? Could there be a positive SEO effect such as more links and higher quality links? Anyone have any experience with this?
Thanks,
Alan
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Putting the user's experience first is your priority (and always should be). if your visitor is more engaged with your site content (and brand) because of these videos you'd want to add it anyway, right?
A video can answer questions text simply cannot, particularly in your niche. Keeping visitors engaged with your content for longer is going to have a positive effect on both the user and Google's perception of your site i.e. if your time on page goes up (and your bounce rate, potentially, drops - as users reach out to find out more/download brochures/contact you), which are signals that you are delivering a good user experience.
Sometimes, we focus too much on inbound links, when our primary focus should be on a great user experience.
All the best!
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