Rankings have dropped but why?
-
Recently our keywords have plummeted with regards to anything hen related on our stag and hen website. We were on the first page ranking 6<sup>th</sup> for terms such as Newcastle hen and hen weekend Newcastle. Now were around 15th this has also began to happen with other keywords. Content wise our pages score 90+ on page optimisation, we do have various keywords on the pages alike our competitors and use the highest searched for term as our page title. Our page speed is good on mobile and desktop.
I’m struggling to see why we can’t seem to crawl back up to the first page when people who are outranking us have minimal content on slow sites. I know we lack back links but this can't be the only reason?
Our website is hangoverweekends.co.uk
-
If the drop was late January to early February most likely related to Google's PBN update (blog network).
A lot of sites have been hit, some cases badly.It is most likely stopped counting the blog network links that were keeping the site at its original position, Google is probably now ignoring or even penalising some or all of these links.
The caveat is, due to the nature of the update it is unlikely that disavowing the links will help, probably the best option is to build some new and better ones.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do product sub-categories compete with top level categories for rankings?
Hi All, This question is for an eccomerce site with a very large sku count (over 3million individual sku's). As the person responsible for SEO on the site, I am often playing catchup to some of our web merchandisers. My question is this: Will creating sub-catagories that have a page title and H1 tag that include the top level category name plus a refinement be competing with each other and the top level category for rankings? The products that I am specifically talking about are Funko Pops! (some of you might collect them). There are different sub-sets of Funko Pops such as Funko Pop!: Rocks, Funko Pop!: Movies, Funko Pop! Television ect. Im worried that if I create many pages with these titles/h1 tags that they will end up competing for the query "funko pops"... something I worked hard to rank above Amazon for. Any thoughts would be appreciated!
On-Page Optimization | | Jason-Reid0 -
What is the best way to deal with creating a separate brand with it's own website when the main site already ranks well for the target keywords?
A client currently has a site that ranks well for a number of queries. They recently created a new site for a spin-off brand/company that they now want to focus on ranking for some of the keywords their original site already ranked for. What would be the best way to go about this without throwing away the existing authority and traffic the original site has for those queries?
On-Page Optimization | | P1WS_Sully0 -
Why does keyword fluctuate in Google - I.E rank 48 - 13 - not ranked
Hello, I would like some advice on Google ranking, my site sportingdesires had a few keywords rank and now their not ranked for those keywords. Am still in the process of on-page and am not too bothered about them ranking high, more of a curiosity I suppose. am not expecting them to reach any where near top due to tough competition. Am just starting from top of website down to individual products ( this will take about 10 years lol ) sorting out seo issues. then will concentrate on link building & content engagement maybe i over optimised the page take a look at AC Milan club shop for example Kindest Regards, ste
On-Page Optimization | | sportingdesires0 -
Why I am ranking for irrelevant keywords
My website is e-commerce and used to rank for all industry related keywords like buy widgets, cheap widgets, online widgets in top10. And suddenly my website was hacked and to resolve this hacking issue i have re-write all my dynamic urls into static pages after that new pages are indexed and ranking well. But after few months i have notice few changes in keywords ranking going down. But suddenly after Google Algo (EMD/Panda) update on Sept 27 i lost all my positions. And then according to Google guidelines i have worked on over optimization and low quality pages. I have removed all tones of low quality pages from SERP and simultaneously worked on url re-write. But i have notice small percent of changes in keyword positions like when Google Algo (EMD/Panda) is rolled out i lost my keyword positions from 1st page to 200 page and after working on over optimization and low quality pages the keywords are came back to 100 pages. Recently i have notice that my web pages ranking for irrelevant keywords. For example, let's say i used to rank for home page for these keywords; buy widgets, cheap widgets, online widgets but now am ranking for different inner pages say (guide pages). Can any one suggest me whats wrong..
On-Page Optimization | | BipSum0 -
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
On-Page Optimization | | CustomOnlineMarketing0 -
Ranking for competitor brand terms
We're looking to rank for competitor brand terms and have created competitor brand pages for some of our main competitors. My question is where would be most effective to place these pages on our site? Also, would this be classed as grey hat?
On-Page Optimization | | Sayers1 -
Does microformats improve my ranking?
Hi, does Mircofromats like schema.org improve my ranking? If so, just because my products are listed in google/products? Regard
On-Page Optimization | | censeo0