Will my site get devalued if I add the same company schema to all the pages of my website?

[Annette_Wetzel]

If I add the exact same schema markup to every page on my website - is it considered duplicate content?

Our CMS is telling me that if I want schema mark-up on our site that it has to be the same on every page on the website.  This limitation is frustrating but I am trying to figure out the best way to work within their boundaries.

Your help is appreciated.

[Annette_Wetzel]

Thank you so much for responding.  The CMS is a proprietary version from Cox Automotive.  I have to choose between no schema and the same schema on every page. Not really what I wanted but I really appreciate your input, it's very helpful.

[Martijn_Scheijbeler]

Hi Annette,

Huf is right, it's been asked before in the Moz Q&A but Schema.org or even duplicate content in general on your own domain isn't consider to become a penalty. It just hurts the crawl budget and the quality of your pages. In the case of Schema.org you're completely fine.

Martijn.

[Hurf]

Hi Annette,

No. "Duplicate content is content that appears on the Internet in more than one place" (See: https://moz.com/learn/seo/duplicate-content.

It is quite common to add the company address to a footer file, which is visible below every page. This is not considered duplicate content and will not result in any penalties.

This may be relevant to you: https://moz.com/community/q/local-business-schema-markup-on-every-page

What CMS are you using? If Wordpress, there's a few good Schema plugins that may help you with this: All In One Schema is very popular and works well. I believe this one: https://wordpress.org/plugins/wp-seo-structured-data-schema/ allows you to add company Schema details in one place.

I hope that helps.