Conversion drop after site move
-
Have just migrated current and active site to Magento 1.9 and a new hosting package (dedicated and reasonably powerful for what we need).
But we seem to have had a drop in conversion rate. I don't really know whether it's anything to be concerned about the moment.
I've set up extensive server level 301 redirects for old pages.
Would be glad of any thoughts?
Thanks you
-
Yes, interesting I did wonder as much.
We identified that the menu bar may be at fault, so we A/B tested and noticed a substantial increase in conversions. Unfortunately, we have now put live and conversions of dropped again!
There is a slight change in the URL structure, but everything is redirected as far as I can tell.Wondering if it's just Google getting its head around it again.
-
Yes, it's typical. Users aren't familiar with the new site and conversion will drop a bit. If it's a small deviation, just keep your eye on it. If it is large, could be caused by many factors including: internal links, layout, cta's, ux/ui, copy change & etc. Did you check search console/analytics for any clues?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Have you changed 100's of links on your site? Tell me the why's, the how's and what's!
Hello there. If you've changed 100's of links, then I'd like for you to contribute to this thread. I've created a new URL structure for a website with 500+ posts in an effort to make it more user friendly, and more accessible to crawlers. I was just about to pull the trigger, when I started reading up on the subject and found that I might have a few surprises waiting for me around the corner. The status of my site. 500 posts 10 different categories 50+ tags No Backlinks No recent hits (according to Google Analytics) No rankings. I'm going to keep roughly 75% of the posts, and put them in different (new) categories to strengthen SEO for the topic which I'd like to rank multiple categories for, and also sorted a list with content which I'd like to 410. Created new structure created new categories Compiled list of old URLs, and new URLs New H1, Meta Title & Descriptions New tags It looks simple on paper, but I've got problems executing it. **Question 1. **What do I need to keep in mind when deleting posts, categories, and tags - besides 410, Google URL removal? Question 2. What do I do with all the old posts that I am going to re-direct? Each post has between 10-15 internal links. I've started manually removing each link in old posts before 301'ing them. The reason I'm doing this is control the UX, as well as internal link juice to strengthen main categories. Am I on the right path? On a side note, I've prepared for the 301'ing by changing the H1's, meta data and adding alt text to images. But I can't help but to think that just deleting the old posts, and copying over the content to the new url (with the original dates set) would be a better alternative. Any contribution to this thread would be greatly appreciated. Thank you in advance.
Web Design | | Dan-Louis1 -
Is it possible to move a couple of posts and comments from one WP domain to another
Hi, We want to move a couple of dozen articles from one of our self-hosted wordpress website to another self-hosted Wordpress website. Is there a way to this such that the following content is also included in the migration:
Web Design | | seocuppa
1. Post content (including images and meta if possible)
2. Comments Do note the older site from which we want to move out the content has more than 2000 posts and we just want to move 60-70 posts. Thanks.0 -
Drop Down Menus and Crawlability
Hello, We are working on a complete site redesign. One of the mock-ups that are being reviewed is of a page that encompasses and entire category of products, but the only way the user can see the products is to fill out several drop down menus, and then a subset of products that match that criteria will appear. Once that list appears, the user will then be able to click on each of the products and will then be taken to the product page. I'm concerned that this layout will pose a crawlability issue since click activity and drop down menus have always been a problem for bots in the past, has anything changed? Will the bot be able to follow the links to these product pages if it can't see them since it can't fill out the form? Also, depending on the functionality of this 'form', I'm assuming the product listing will be populated dynamically and pulled from another source, which means that the product links will not live in the html of the page, and hence cannot be crawled. Does anyone know how this is normally handled? Do the actual results usually live elsewhere or does it live in the html of that page? Any thoughts or clarity around this would be appreciated.
Web Design | | Colbys0 -
Is anyone here managing or doing SEO for a site using GoECart?
We are preparing to update/migrate to a new ecommerce platform. We are in the process of choosing right now. One of the things we know we want is faceted navigation, but I am well aware of the problems this presents for SEO. Are any of you amazing people here using, managing or have experience with GoECart? I am interested to know your feedback, particularly from an SEO viewpoint. Thanks in advance! Dana
Web Design | | danatanseo0 -
How does a Responsive Site kill SEO?
How does a Responsive Site poentially kill SEO? I've seen a few feeds on twitter how a website took a rankings dive after implementing a Responsive theme; yet, it's not clear to me what is actually going on within a Responsive site that would cause the SEO rank to tank? I can only speculate that it introduces a bunch of 404 errors, or that it changes all of the URLs into gibberish, so you loose all of the links coming into your website if not 301'ed? Can someone clarify, what are the actual mechanical issues on a Responsive website that becomes a concern to SEO? Thanks.
Web Design | | ExploreConsulting1 -
Changing Links that Show Up when I Google Brand (Site) Name
Hi SEOmoz Community, A quick question for you all. I've added an attachment for reference. When I google my brand name, say for example, Applied StemCell, I see six links as well below the description. Oddly though, these links seem to be chosen at random, or at least I'm not sure how Google decides on them. When I click on one of the links that is the company's name, Applied StemCell it brings me to a PDF document! Is there any way I can choose which ones to display there? Thanks! OF2oVVN.png
Web Design | | swzhai0 -
Branding site
We are starting a new used car site in latam, and we are in the process of developing the brand, part of the team would like to have the "auto" (spanish for car" in the name and some no. The question is, form a SEO point of view, how strong signal is to have the string auto as part as the URL, and can you have a complete unrelated url and have several URLs with the auto string on it pointing in a 301 way to the non unrelated brand name as a way around? (sorry about my english, I hope you can understand the question) PS, yes, there are a lot of queries involving auto in our target market.
Web Design | | Bligoo0 -
Advice on migrating from .com to .co.uk without dropping in rank?
I have a retail business in the UK whose website has *.com address and it has taken 3 years to reach a page rank of 3. We are building an updated site which will have a completely new url structure and optimized for SEO. We are considering launching the new site at a *.co.uk as we understand this will have advantages in local search and ranking as we are primarily targeting UK traffic. Does anyone have comments on **.com vs .co.uk and/or have any advice on how to handle the migration while minimizing any drop in traffic and ranking?
Web Design | | brian.james0