Rankings and visibility fluctuating wildly from week to week
-
I have 1 campaign (out of 9) that has it's ranking fluctuating wildly from week to week - and in the past 3 weeks, it's tanked, and the next week come back, and this week, tanked again (what I mean by that is Keyphrases ranking #1 dropping to +51 - I had over 20 keyphrases (both local and universal) that were ranked in the top 10 (many in the top 3) that are now at 18 or higher.
I have not changed anything on the website in the last 3 weeks, but I've been working with Yoast SEO Pro to add in metadata, titles etc. The content, managed by the marketing manager, is basically unchanged. Help!!! This is the second time this has happened and our top competitor went from where we are now to #1 - We've been flipflopping week after week. Not good.
I have also been getting an increased # of 803 and 804 crawl errors. Jon with Moz added me to the next beta cohort, but I can't imagine that this has anything to do with Google ranking. I have 2 campaigns experiencing a high number of 803-804 crawl errors but only this one with the dramatic ranking and visibility swings.
mccdental.com is the domain for the campaign.
I appreciate any insight. Newish client - NOT good.
-
That would be great, however I AM the SEO consultant.
What tool would you recommend to identify potential bad backlinks?
-
Hi Cindy,
I'm afraid it's a little bit difficult to isolate - as I mentioned, the Google search algorithms generally will usually have very acute impacts on particular search sectors so this could explain why you're seeing it only with one campaign and no others at this point (you may see this happen with others in the future). To investigate any potential algorithm changes, you'll need to check out our tools:
http://mozcast.com/
https://moz.com/google-algorithm-change
https://moz.com/blog/rankings-history-new-features-moz-proThat client's competition may also be working on their SEO strategies so that's something you'd also want to take into consideration. To investigate any other potential causes, you may need to work with your own SEO consultant to dive in a little deeper.
-
Well no. Why is only one of 9 campaigns effected (don't get me wrong, I'm relieved it's ONLY one.)
-
Hi there Cindy,
Sam from Moz's Help Team here!
I'll address the 803 error first (it looks as though you're already working through the cause of the 804 error in terms of being added to the Beta).
When you see an 803 error, that means your site closed its TCP connection to our crawler before our crawler could read a complete HTTP response. You don't see this error when you go to the page in your browser because content-length is an outdated component for modern browsers and they will disregard this error, but the intention of our crawler is to report any errors that might be occurring. So the crawler is configured to detect and report such errors.
I'm not a web dev (since I'm just here to support our tools) so I can't exactly tell you how to fix this issue (much as I wish I could!). However, one of our very trusted community members, Sha Menz, has a great answer regard 803 errors here: https://moz.com/community/q/how-do-fix-an-803-error
With respect to a large dip in rankings, it's important to keep in mind that Google tweaks their algorithm frequently in minor ways. This will usually have very acute impacts on particular search sectors, which almost always normalize quickly which is likely what's been happening in these cases.
Keeping in mind that each weekly rankings update is just a snapshot from a particular moment in time, I would recommend using Mozcast as a resource to help determine how turbulent Google SERPs are on any given day. It's also worth mentioning that we would always advocate for examining your rankings over a large period of time, in order to exclude extreme outliers.
I hope this helps to clarify but do let our team know if you have any further questions!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I pull "Mobile Rankings" in MOZ?
My client wants me to pull mobile-specific rankings through Moz's keyword explorer. Does anyone know if this is possible? Thanks!
Moz Bar | | TaylorAtVelox0 -
How to find the pages in the site which is ranking for zero keyword
I have around three thousand pages in my website,how to find the list of pages which is ranking for zero keywords
Moz Bar | | srinivasan.n1 -
Inaccurate results in MOZ Rank Tracker
Hello, We recently ran a test on Rank Tracker and got a result indicating that the page in question was in position #17. We did a manual check on a Google USA SERP for the query, and found that we weren't in results where the tool had indicated. Does anyone have any ideas on what might be causing this discrepancy? Thanks!
Moz Bar | | Critical_Mass0 -
How can I print out the keyword ranking chart?
I have been working diligently on these keywords. Not a lot of them but trying to get very specific. I have one that has traditionally been very high for our site and in one day it dropped from 2 to past 50+ when I reviewed the history I was unable to find any place to print or download the graph for the history or any place to print a report for our keyword rankings.
Moz Bar | | signcreator0 -
Rank tracker not working
Since 2-3days ago the tool rank tracker is not working... gif loading keeps running and I can't use the tool. The keywords I track are for Google ES (Spain)
Moz Bar | | mozismoz0 -
Moz ranking report shows massive loss in Bing SERP's. But it is not the case?
My weekly ranking report shows massive loss of SERP's on Bing. For most keywords I was no longer in the top 50 which where first top 5. But when I checked it out for myself, I'm still ranked top 5 for these keywords. I then used the Moz Rank Tracker and there it also says I'm still ranking top 5 for these keywords. What should I believe now?
Moz Bar | | wellnesswooz0 -
Moz Rank Tracker - showing deleted subdomains results for entered keywords
We have recently deleted subdomains because they were causing duplicate page errors but now the Moz rank tracker is showing the subdomain key word results even instead of the exact url we entered. So for example wine cellar is showing up for a deleted subdomain (winecellar.vigilantinc.com) instead of the entered exact url of (vigilantinc.com/winecellars/) Please advise. Thanks!
Moz Bar | | KristyFord0 -
SEOMOZ On page ranking reports update
I've recently made a load of changes to improve the on page ranking report grades for my site. I was givena C grade for this page: http://www.katalysticevents.com/luxury-wedding-teepee-hire-about/ based on two key phrases Wedding Tipi and Wedding Teepeee. I've made all the changes as advised (excluding H1 tag) by the report but when I rereun the report it's picking up old page data and showing the same problems. Is there some kind of cache thing I'm missing here? The confusing thing is I made the same series of changes for this page: www.katalysticevents.com/luxury-marquee-hire-services/ for Luxury marquee and luxury marquee hire and the results are fine...I've got an A grade. Examples are things like ALT image attirbutes which don't seem to show up on the first page but are fine on the second page.
Moz Bar | | EdoubleD
The site is a Word press site and I'm using the "All in one SEO pack" plugin. Can anyone advise?0