Realistic expectations to increase domain authority
-
A) what is a realistic timeline to increase a websites domain authority by 20 points?
B) what are the most important factors to increase a websites domain authority?
-
Years? I saw 3 competitor companies boosting (alle-noten.de, notenbuch.de, stretta-music.com) their DA from 30 to 50 within a couple of weeks.
Obviously concentratation on what the customers wants gets more and more irrelevant. Instead the massive purchse of links is key. -
Actually, 27 to 47.
-
You've left off a very important fact.
Are you trying to go from 0 to 20 or from 20 to 40. The time required is completely different.
-
What is a realistic timeline to increase a website's domain authority by 20 points?
Years. Domain authority uses a logarithmic scale like the Richter scale used to measure earthquakes. Every notch you move up the rung takes exponentially more time, discipline, creativity, outreach, and energy.
If you're asking the question b/c you have to set expectations with someone, I'm with Gaston and would suggest you set business goals and a realistic timeline to reach them versus relying on a metric that correlates with high rankings. Think leads and downloads. If it's an e-commerce site, think sales. Things that are easier to measure and explain to the business.
What are the most important factors to increase a website's domain authority?
Someone from Moz would have to answer that. Here is the page on their site that best explains it. My understanding is the domain authority metric tries to mirror Google's interpretation of a website's importance and would expect incoming links and their sources to be given considerable weight in the calculation.
-
Hi Kris,
This brings a bigger question: Why do you need a 20 point increase ?
You MUST know that having higher metrics will not make you rank higher. It will increase the chances of ranking higher and impress your clients/supervisors.
In my opinion, you should not focus in metrics, such as PA or DA. Focus in doing what google wants.To answer your questions, just get (somehow) links with higher PA/DA than your page and make your link profile to have more and more of those links. Timeline? a few per week for the entire life.
Remember, moz's metrics look at the most, the backlinks pointing to your page and the links in the pages related to the backlink and you website... So the key in Moz' s metrics: BACKLINKS!Hope I've helped.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cross Domain duplicate content...
Does anyone have any experience with this situation? We have 2 ecommerce websites that carry 90% of the same products, with mostly duplicate product descriptions across domains. We will be running some tests shortly. Question 1: If we deindex a group of product pages on Site A, should we see an increase in ranking for the same products on Site B? I know nothing is certain, just curious to hear your input. The same 2 domains have different niche authorities. One is healthcare products, the other is general merchandise. We've seen this because different products rank higher on 1 domain or the other. Both sites have the same Moz Domain Authority (42, go figure). We are strongly considering cross domain canonicals. Question 2 Does niche authority transfer with a cross domain canonical? In other words, for a particular product, will it rank the same on both domains regardless of which direction we canonical? Ex: Site A: Healthcare Products, Site B: General Merchandise. I have a health product that ranks #15 on site A, and #30 on site B. If I use rel=canonical for this product on site B pointing at the same product on Site A, will the ranking be the same if I use Rel=canonical from Site A to Site B? Again, best guess is fine. Question 3: These domains have similar category page structures, URLs, etc, but feature different products for a particular category. Since the pages are different, will cross domain canonicals be honored by Google?
Intermediate & Advanced SEO | | AMHC1 -
Subdomains and Forwarding Domains
Will someone who has experience chime in on these two issues below: Do sub-domain links which link back to the main site count as a new link from a new site; or would they be considered more of an internal link? Basically, would a sub-domain link to the main site be like a link from a unique website, or treated like any other internal link on the main site? I am speaking in terms of link juice. Should we 301 sub-domains to the main site internally? Thank you, we really appreciate any input you have!
Intermediate & Advanced SEO | | DJ1230 -
XML Sitemap on another domain
Hi, We've rebuilt our website and created a better sitemap index structure. There's a good chance that we not be able to append the XML files to existing site for technical reasons (don't get me started). I'm reaching out because I'm wondering if can we place the XML files on another website or subdomain? I know this is not best practice and probably very grey but I'm looking for alternatives. If there answer is DON'T DO IT let me know too. Thx
Intermediate & Advanced SEO | | WMCA0 -
Multiple domains expiring that have 301 redirects to my primary domain. Am I in trouble?
I recently took on the SEO of a large website with http://example.com. My predecessor bought 40 plus domains for specific cities like Jacksonvilleexample.com, Miamiexample.com, etc. ZERO of the additional domains linked to our main website. The domains that were bought basically had our exact same website in terms of content, links etc that mirrored our main http://example.com. I added 301 redirects to help problems that may be a result of this type of structure. Some of the additional domains were indexed and some were not but all have 301's and as far as traffic is concerned I'm not worried about loosing short term traffic. My question: All the domains are set to expire in June and I don't want to continue to have them 301 redirected to my main domain (example.com). I'm not trying to avoid the additional cost of all the domains but I don't see an advantage to having them so CAN letting all these domains expire hurt me from a long term SEO position if I don't renew them?
Intermediate & Advanced SEO | | ballanrk0 -
Is this splitting my authority or link juice?
Hi Using seomoz i am getting told that a 302 temporary redirect is occurring on some of my pages for instance. http://www.eco-environments.co.uk/solar-power/ Then redirects here http://www.eco-environments.co.uk/solar-power/default.phuse is this splitting my page authority because of the temporary redirect? I just want to make sure i have fully understood what's happening before i go to the company who designed and developed our site as i am convinced this is hurting my rankings. Thanks
Intermediate & Advanced SEO | | Nickhoyle10 -
Content on New Domain or Sub Directory of Existing Domain?
I have a client with a well aged, high DA site. They rank well for their wedding photography business in several cities. They are launching a new service which is related to photography (photobooths and flipbooks) which they built and developed content on a new domain. The existing domain has 0 links with a DA of 1. The site is brand new.. Is there any drawback to moving the existing content on the new domain to a sub directory of the high authority domain? EX: http://domain.com/newcompany The look, feel, and design of the new site / service is much different than the high DA site. My thoughts are that this will give them an automatic step up, especially since they will be marketing this in several major cities. Also, since the design will be different, if it is good to move to the subdir, should we put the new company name in the subdir folder or something keyword friendly like domain.com/photobooth as opposed to domain.com/newcompanyname. Any thoughts would be greatly appreciated.
Intermediate & Advanced SEO | | itrogers0 -
Understanding Canocalization, domain structure, redirects
Hey guys, My background is more in marketing aspect of SEO and I'm afraid my technical knowledge is not where it should be. I'm confused about how to find out whether a site is splitting link juice by having to many domains(?) that are not redirected properly. Am I asking that right? How do you figure that out? And, once you know, do you just go to the ones that are not redirecting and add a 301? Where is the best place to add a 301? I know there's a difference in the eyes of the search engines between, say, example.com and www.example.com and probably other forms, correct? I'm not a programmer or IT specialist, I'm a marketing consultant, but I feel like I'm really missing it when it comes to understanding all this stuff (looking at HTTP headers, using GWT, reading source code, etc) and am not sure the best way to learn it effectively so I can be sure I'm not missing something when consulting with clients. Help? Please? Thanks, David
Intermediate & Advanced SEO | | DavidPPeters0 -
The ranking power of exact match domains
I've read previous Q&A where people have been a bit dismissive of the ranking significance of exact match domains but my experience recently using the keyword competiveness tool is that exact match domains seem to outrank other sites regardless of domain or page authority or other on-site/on-page optimisation. I'm interested in other people's opinions and experiences.
Intermediate & Advanced SEO | | bjalc20110