What is a Good Keyword Priority Score?
-
Howdy gang,
This is my last discussion post in the series on keyword metrics in KW Explorer & Moz Pro (previously on Keyword Difficulty, Opportunity, & Volume). In this one, let's chat about the "Priority Score," a feature you'll find in Keyword Explorer on any lists you build.
Priority was conceived to help aggregate all the other metrics - Difficulty, Opportunity, Volume, and (if you choose to use it) Importance. We wanted to create an easy way to sort keywords so the cream would rise to the top -- cream in this case being keywords with low difficulty, high opportunity, strong volume, and high importance (again, if you choose to use it). Thus, when it comes to Priority Score, there's no particular number you should necessarily seek out, but higher is better.
When you get into the ranges of 80+ (which is quite rare, Single Malt Scotch is one of the few examples I could find, and only because it's volume is so high and there's only a couple SERP features), you're generally talking about keywords with high demand (lots of monthly searches), the difficulty isn't too crazy (a website in the 55-80 DA range might have a shot), and the CTR Opportunity is decently strong (usually not too many SERP features that take clicks and attention away from the organic web results). Below that score range, you're usually finding keywords where one or more of those isn't true -- there's either lower volume, heavier competition, or lots of SERP features with the accompanying lower estimated CTR.
When you're building KW lists, my view is that there's no "good" or "bad" Priority scores, only relative scores. Priority should be used to help you determine which terms and phrases to target first -- it's like a cheat code to unlock the low hanging fruit. If you build large lists of 50-100 or more keywords, Priority is a powerful and easy way to sort. It becomes even more useful if you use the Importance score to help add an estimation of value to you/your business/your client in to the mix. In that case, Importance can cut Priority by up to 2/3rds (if you set it at 1) or raise it by a little more than 3X (if you set it at 10). This is hyper-useful to nudge keywords with middling scores up if they're super-important to your marketing efforts.
Look forward to your feedback, and thanks for checking these out!
-
Thank you very much, Sir, I am just getting started, I am doing a deep study about keyword research, but Sir, the biggest problem I am having in deciding keywords. I am not able to make sure that Which keyboard I select for my website that can easily rank my website on the appropriate keyword, Sir what you have told about the priority of the keyword, It is very important and I am looking at the result as well, but Sir, I am facing the most problem in finding out how to rank the keyword of any site, I should bother to provide complete information about how to make the keywords. Thank you so much.
-
Hi,
I'm a beginner when it comes to blogging & I'm confused by a lot of information out there... I want to know as a beginner, what should be my priority to achieve good DA, PA & Backlinks for future? as an example targeting long-tail keywords or try for low completion key words or just going all out with high volume? Please share what could be the most effective strategy to develop a beginner blog.
-
I’m still try to make my blog yhanthydech.com can having good keyword priority
-
CTR is Click Through Rate
-
Love this feature of Moz! Making it simple for newbie bloggers!
-
what isCTR and what should i start with please.
-
Thanks sir for this is so helpful to me right now
-
Interesting to note that after almost two years Single Malt Scotch is still high (74).
-
By "SERP features," are you referring to things like featured snippets, People Also Ask boxes, images, etc.? Just trying to make sure I understand this as I'm pretty new to SEO.
Thanks!
-
Yes indeed! Check out https://moz.com/help/guides/getting-started/campaign-setup
-
Can you help me understand what that campaign would look like?
Is there a video or article on your site that you'd recommend to help start a campaign based on keywords that come out of your search?
-
Hi Stayfirst - yes, you can certainly use the location-specific keyword as a jumping-off point. For example, I tried "Seattle Real Estate" and there's loads of good suggestions and a campaign I can build off the keywords that come out of that.
And yes - you're totally right that getting national rankings when you only serve one area could be a bad thing, as the engagement rate of those visitors would quickly tell Google you're probably not relevant for the majority of them. Way better to target the area you're aiming for (and vastly less difficult too).
-
So from a new niche/new domain builder point of view, my takeaway on this article is that if I have a keyword with good volume, high opportunity and high priority I can use that keyword as my goal and build my content around it. But what if my target market is location specific, like statewide? Can i still use the keyword as my base and branch off it or do I need a more location specific keyword? I assume if I even do get good ranking for the nationwide keyword my content will be relevant only to my target area thus the bounce rate will outweigh the relevancy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Did Moz Bar change to have no Keyword capabilities?
I'm trying to use it during SEO training over here and the KW button goes to a "Get Page Optimization Score with MozBar Premium - Try Free", with a link that takes you to: https://hsinfo.moz.com/mozpro/mozbar/lander?utm_medium=cpc&utm_source=google&utm_campaign=Brand | NA&utm_adgroup=Brand - MozBar&utm_term=mozbar&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi4Tx1YaOVwzWZaCGmzmYdBO4JEON8YlRMw52stp2AyfEBbH4uWDnARoCum0QAvD_BwE? Didn't this used to accept keywords and allow keyword checking? My training materials have the KW button behaving like this: [1] Do Keyword Research in MozBar.
Moz Bar | | EricaJorgensen
1. Click the icon with KW and a magnifying glass.
2. Enter a term related to your subject. For example, "cyber security".
There is a section telling you the keyword score, the relevancy to your page, and giving you optimizations that you can make to the page regarding this term.... Thus, I feel sure KW had useful and free features and not a button for a trial and paid Moz Bar Premium account. What is the pricing for this feature now? Or am I missing something? Thanks,
Tracy!0 -
Explain me how you use keyword explorer for SEO
Hello, Can you explain me how you use keyword explorer for SEO because I watched many video and after watching them everything is a little confusing... From my understanding, you have you main keyword let's say "Normandy bike tours". Based on that keyword you decide to cover TOPICS. Let's say I decide to cover D-Day landings, Omaha beach and and Caen on my page about" Normandy bike tours" ( I could cover more or others I imagine but now let's say those TOPICS are the ones I have decided to cover. From that point on what I understand is that I need to cover each of those TOPICS and the way to cover each of them is to type each of those words separately in the keyword explorer and look for words that the keyword explorer gives mes that it considers to be "semantically related" to each of those TOPICS. Then, if I choose the corrects one google will understand the different TOPIC and that should boost my ranking. Is it the whole idea ? PS : How many do you look at to find semantically related words ? 10, 20 or more ? Thank you,
Moz Bar | | seoanalytics1 -
Why are Internal, nofollowed links good for Domain Authority?
I always thought that internal links should be 'followed' to preserve link-juice.
Moz Bar | | BottleGreenWebsites
I've just been checking my Domain Authority Links overview, and the competitor with the most no-follow internal links has been rewarded with a higher Moz DA score.
Can anyone explain why this would be the case? JRJ4Dwn1 -
Moz Pro Question: Does the amount of keywords you are allowed to search reset each month?
I am a Moz Pro subscriber and I really love the new Keyword Explorer tool. One question I have that I couldn't find a clear answer was regarding the number of monthly keyword queries. Do they reset each month? I hope they do.
Moz Bar | | joemaclean0 -
Keyword Explorer is Now Live; Ask Me Anything About It!
Howdy gang - as you probably saw, we launched our biggest new tool in Pro in many years today: https://moz.com/explorer If you're a Moz Pro subscriber, you've already got access. We went ahead and gave folks who were at $99/month before today 300 queries/month. If you're signing up new, $99/month doesn't have KW Explorer access, but the other levels - at $149/month and above, do (5,000+ queries/month). You can read the blog post here for lots of details, but if you have questions or product suggestions, please don't hesitate to ask!
Moz Bar | | randfish14 -
Why there is a big gap between MOZ and Google Analytics Keyword Ranking for my website?
Hello everyone, I've just started a SEO project and I'm very new in the field. Well, I tried to select the most interesting Keywords for my website. When I checked out what the current ranking for each one was, I noticed that between Google and MOZ, figures are totally different. For example, for the word "channel manager": on Google Analytics: #2 on MOZ: not in the top 50 I know that for Google Analytics, these numbers are average (12 months). But it cannot explain such a huge gap. Do you have an explanation for that? And also does that mean that I can't trust Google (really?). Because I also did some analysis with Google figures: Monthly searches, Competition... Thanks for you help! Happy Christmas, Floriane.
Moz Bar | | Frontdesk.Anywhere1 -
Keyword Difficulty Popup
This evening, when using Chrome and the Moz toolbar, I noticed something new - a "keyword difficulty" popup appeared below and to the left of the window in which I typed my search term. It took about 20 seconds to populate, but eventually it changed color and displayed a percentage score. Is this something new you guys are testing?
Moz Bar | | DonnaDuncan0 -
Why moz does not update actual keyword possition
I managed to get first place on google by keyword: vervo.lv kravu pārvadājumi in google.lv (it is in first place all this week) But in moz reports it shows just second position? I added so far about 100 keywords to monitor so if it shows incorrect this one how can i trust to other keyword results. Report says it updated on 3. september and it already was in first place. I really need to monitor keywords but if it does not show actual positions it is useless.
Moz Bar | | vervo0