Blog posts and 3rd hierarchy pages weigh same as per Google?
-
Our blogs.website.com has been a sub-directory since 2 years as website.com/blog. Now we have blog posts with URLs website.com/blog/blog-post-1. This blog is located at different place technically, away from website.
Now my doubt is whether the blog-posts have equal weightage at Google just like other 3rd hierarchy level pages of website like website.com/page1/topic2.
Thanks
-
Thanks for clarifying. In terms of weight, I don't think there is any significant difference between your 2 examples. Your ability to rank prominently for one over the other will depend on many factors, including:
- Internal links pointing to page
- External links pointing to page
- Click-throughs from search
- On-Page optimization
- Etc... etc...
However, I believe the most important factor (tying this all together) will be the user's search query. If Google thinks a user is looking for a specific product, example.com/product/feature might have the most ranking potential. If Google thinks users are looking for an answer to a question it thinks your blog post answers well, example.com/blog/blog-post-1 might have the most ranking potential.
I don't know that I would ever "ignore" opportunities to optimize for a specific keyword or phrase, regardless of the page or post type.
-
Hi Brian,
Let me elaborate my question little more:
Blog-post page: example.com/blog/blog-post-1
website page: example.com/product/feature
Above two pages are same level pages as per page hierarchy; but one page is from blog and other page is from website. Usually we see that website pages do have more authority than blog posts. Is that true? Google gives same importance to these pages? Definitely there will be some impact if the website pages are not optimised enough. Is it same with blog-posts being same hierarchy level pages or we can ignore little optimisation at blog level pages?
Thanks
-
Hey there,
It is a bit difficult to understand your question, but I'll give it a go.
First, it appears you've relocated your blog from _blog.example.com _to example.com/blog. This is a great move, assuming all of the old URLs are properly redirected.
Regarding authority of child pages within a website's architecture...
From an organizational standpoint, users (and search engines) will certainly recognize that _example.com/blog/blog-post/_is further down in your site's hierarchy than example.com/blog/. However, from an SEO/rank-ability standpoint, this is not an issue I'd be concerned about. This will all depend on the user's search query, but /blog/blog-post/ could have every chance of ranking over /blog/ organically.
-Brian
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wordpress pages posts
Say you have a WordPress website with reviews and lists. Would you use "post" or "page" type for them? Is there any SEO advantage in using pages/subpages instead of posts?
Intermediate & Advanced SEO | | fabx1 -
My product category pages are not being indexed on google can someone help?
My website has been indexed on google and all of its pages can be found on google except for the product category pages - which are where we want our traffic heading to, so this is a big problem for us. Our website is www.skirtinguk.com And an example of a page that isn't being indexed is https://www.skirtinguk.com/product-category/mdf-skirting-board/
Intermediate & Advanced SEO | | chelseaskirtinguk0 -
SEO mobile app optimization: multi tag link alternate media per every devices is acceptable in the desktop page?
Hi All, Hi hope someone could answer to this question because on internet I haven't found a clear solution so far: I have: 1 desktop website (let's make www.example.com) and different mobile websites for each main device (let's make iphone.example.mobi; android.example.mobi; winphone.example.mobi) In order to optimize my mobile websites, According to the Google guideline of the above separate urls configuration , I should add a tag link alternate media in the desktop page and a canonical tag in the corresponding mobile page in order to create a connection between them. But, I need to keep a 1-to-1 connection between desktop page and mobile page (Google recommends to have 1 desktop page linked to 1 mobile page and viceversa and discourages the 1-to-multi connections). What I would like: In my case, I have to add the a single desktop page of desktop site (example www.example.com/category1/), 3 links alternate media tag,( one for iphone.example.mobi, one for android.example.mobi and one for winphone.example.mobi). Furthemore, I have to add a canonical tag in every corresponding mobile page of the 3 mobile site version, a canonical tag pointing to my sektop page www.example.com/category1/. Now my worries are: having a single desktop page with 3 different link alternate tags pointing to 3 different mobile websites (one each), is something or not aligned to the google seo mobile guideline? If not, How should I configure my desktop website and my 3 mobile web applications(iphone, android, winphone) in order to follow the Google requirements for Separate urls apllication? Thanks, Massimliano
Intermediate & Advanced SEO | | AdiRste0 -
Google is indexing the wrong pages
I have been having problems with Google indexing my website since mid May. I haven't made any changes to my website which is wordpress. I have a page with the title 'Peterborough Cathedral wedding', I search Google for 'wedding Peteborough Cathedral', this is not a competitive search phrase and I'd expect to find my blog post on page one. Instead, half way down page 4 I find Google has indexed www.weddingphotojournalist.co.uk/blog with the title 'wedding photojournalist | Portfolio', what google has indexed is a link to the blog post and not the blog post itself. I repeated this for several other blog posts and keywords and found similar results, most of which don't make any sense at all - A search for 'Menorca wedding photography' used to bring up one of my posts at the top of page one. Now it brings up a post titled 'La Mare wedding photography Jersey" which happens to have a link to the Menorca post at the bottom of the page. A search for 'Broadoaks country house weddng photography' brings up 'weddingphotojournalist | portfolio' which has a link to the Broadoaks post. a search for 'Blake Hall wedding photography' does exactly the same. In this case Google is linking to www.weddingphotojournalist.blog again, this is a page of recent blog posts. Could this be a problem with my sitemap? Or the Yoast SEO plugin? or a problem with my wordpress theme? Or is Google just a bit confused?
Intermediate & Advanced SEO | | weddingphotojournalist0 -
Implications of posting duplicate blog content on external domains?
I've had a few questions around the blog content on our site. Some of our vendors and partners have expressed interest in posting some of that content on their domains. What are the implications if we were to post copies of our blog posts on other domains? Should this be avoided or are there circumstances that this type of program would make sense?
Intermediate & Advanced SEO | | Visier1 -
Pages getting into Google Index, blocked by Robots.txt??
Hi all, So yesterday we set up to Remove URL's that got into the Google index that were not supposed to be there, due to faceted navigation... We searched for the URL's by using this in Google Search.
Intermediate & Advanced SEO | | bjs2010
site:www.sekretza.com inurl:price=
site:www.sekretza.com inurl:artists= So it brings up a list of "duplicate" pages, and they have the usual: "A description for this result is not available because of this site's robots.txt – learn more." So we removed them all, and google removed them all, every single one. This morning I do a check, and I find that more are creeping in - If i take one of the suspecting dupes to the Robots.txt tester, Google tells me it's Blocked. - and yet it's appearing in their index?? I'm confused as to why a path that is blocked is able to get into the index?? I'm thinking of lifting the Robots block so that Google can see that these pages also have a Meta NOINDEX,FOLLOW tag on - but surely that will waste my crawl budget on unnecessary pages? Any ideas? thanks.0 -
Why will google not index my pages?
About 6 weeks ago we moved a subcategory out to becomne a main category using all the same content. We also removed 100's of old products and replaced these with new variation listings to remove duplicate content issues. The problem is google will not index 12 critcal pages and our ranking have slumped for the keywords in the categories. What can i do to entice google to index these pages?
Intermediate & Advanced SEO | | Towelsrus0 -
Blog not showing up when searching for exact post/META titles
I am working on a blog http://www.possessionista.com which is a very popular fashion blog. It is very well established with a 100% natural link profile and zero spammy stuff. The blog ranks #1 for random fashion terms like "kourtney kardashian cat eye sunglasses" and "emily maynard boots". The problem I am experiencing is that none of the actual titles of her posts or any of the content in the post results in her blog showing up if searched. EX: http://www.possessionista.com/2011/10/pippa-middletons-zip-jacket.html When you search "Pippa Middleton's Zip Jacket" on google her blog is nowhere to be found. Try searching allintitle:"Pippa Middleton's Zip Jacket" and she's nowhere to be found either. Even search "The other day, I met with my friend Kiran for our monthly mutual admiration society" on google and she's nowhere to be found even thoguh this is a unique snippet from her post. This post is already indexed and cached with the above mentioned details. i've also tested dozens of older posts as well. Same issue. You can actually do this to see a more clear picture: Do a google search for: allintitle:Bachelorette Fashion: Episode 2 - Ashley Hebert Brown site:possessionista.com That will bring up her blog which means google recognizes that the phrase is in her META title. Now do a google search for: allintitle:Bachelorette Fashion: Episode 2 - Ashley Hebert Brown without the site: included. She does not pop up but other people do. I did find that she had a duplicate title tag for a few weeks, but I've fixed that. Her posts used to pop up #1 when you search the title, but now obviously not. I am kind of at a loss and have tried a bunch of options with no success. Oh, one other thing is that some people do scrape her content, but only a few like maybe 10 and they've always been doing it even when she used to rank for her own post titles. Have you guys experienced this issue? Do you have any ideas of how to fix it?
Intermediate & Advanced SEO | | modparent0