Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Page title optimisation - Does suffix keywords matters?
-
Hi Moz community,
We can see in many of the page titles; "brand & keyword" go after every topic like..... "best tiles for kitchen | vertigo tiles". Do Google count this suffix as any other word in page title or give low preference just because it has been repeated across every single page? What if the "keyword" is repeated with topic and brand name as well. I mean which one of the below 2 page titles gonna workout better in correlation with keyword and website authority ?
best tiles for kitchen | vertigo tiles
best tiles for kitchen | vertigo
Thanks
-
Hi Patrick,
Thanks for the answer. That's where we are confused. We been giving the suffix as "brand & primary keyword" like how most of the websites do. Example is "Page topic xxxx | vertigo tiles" where "vertigo" is brand and "tiles" is our primary keyword to rank for. While choosing the same suffix for all pages, "primary keyword" is at the end of every page title. I think how it will work if we bring "primary keyword" along with topic and give just "brand name" and suffix. Like.... "black colour tiles | vertigo". I wonder which suffix will make more impact at Google.
General public search with our "brand name" and only 10% search with our "brand name and primary keyword". So do we need to change the suffix to just "brand name"? Will it helps?
-
Hi there
Whatever the general public knows you by, use that as your brand. Reason being - it's brand repetition and more than likely what users will search you by if doing a branded search.
Whatever keyword you use, make sure that the keyword appears naturally and organically throughout your content. Do not stuff keywords just so you can rank for that keyword. Search engines (and users) pick up on this very easily, so any keywords or phrases you use, make sure they are relevant to the content you have on the page. Otherwise, you're doing more harm than good.
Here are two resources for title optimization and onpage keyword optimization. Both of these work in tandem, so make sure you're leveraging them properly!
Hope this helps! Good luck!
Patrick -
Hi,
I always use two keywords in my title tag (primary & secondary) with brand name and there is nothing I found in my case that title with 1 keyword ranking better then the having two keywords in title.
primary keyword and secondary keyword both ranking well in Google an I just want to remind you that there are several other ranking factors apart from title tag
Thanks
-
Hi Alick,
I can see Google giving importance to second example, that's where I started this question. I can even see many of the good ranking pages are not repeating their "keywords" at page title but making clear with the topic like the Moz page you referred says "What Is a Title Tag | Moz". As per Moz, we can give primary and secondary keywords with brand name at last. But I don't see many top ranking pages using two keywords, rather single keyword targeting are doing better. Please share your thoughts.
Thanks,
-
Hi,
I would go for first option. check first example here @ https://moz.com/learn/seo/title-tag
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this campaign of spammy links to non-existent pages damaging my site?
My site is built in Wordpress. Somebody has built spammy pharma links to hundreds of non-existent pages. I don't know whether this was inspired by malice or an attempt to inject spammy content. Many of the non-existent pages have the suffix .pptx. These now all return 403s. Example: https://www.101holidays.co.uk/tazalis-10mg.pptx A smaller number of spammy links point to regular non-existent URLs (not ending in .pptx). These are given 302s by Wordpress to my homepage. I've disavowed all domains linking to these URLs. I have not had a manual action or seen a dramatic fall in Google rankings or traffic. The campaign of spammy links appears to be historical and not ongoing. Questions: 1. Do you think these links could be damaging search performance? If so, what can be done? Disavowing each linking domain would be a huge task. 2. Is 403 the best response? Would 404 be better? 3. Any other thoughts or suggestions? Thank you for taking the time to read and consider this question. Mark
White Hat / Black Hat SEO | | MarkHodson0 -
Robots.txt file in Shopify - Collection and Product Page Crawling Issue
Hi, I am working on one big eCommerce store which have more then 1000 Product. we just moved platform WP to Shopify getting noindex issue. when i check robots.txt i found below code which is very confusing for me. **I am not getting meaning of below tags.** Disallow: /collections/+ Disallow: /collections/%2B Disallow: /collections/%2b Disallow: /blogs/+ Disallow: /blogs/%2B Disallow: /blogs/%2b I can understand that my robots.txt disallows SEs to crawling and indexing my all product pages. ( collection/*+* ) Is this the query which is affecting the indexing product pages? Please explain me how this robots.txt work in shopify and once my page crawl and index by google.com then what is use of Disallow: Thanks.
White Hat / Black Hat SEO | | HuptechWebseo0 -
Schema Markup for regular web pages?
I'm a bit confused about what Schema markup should be applied to such regular, informative web pages.
White Hat / Black Hat SEO | | gray_jedi
We have a few pages describing our technology and solutions. These pages are not products or news articles. And they are not something that should be reviewed/rated. What Schema markup should be used for a standard run-of-the mill web page?
Is there a good reference / tutorial for optimizing the schema markup of an informational website? Any advice is much appreciated, thank you!0 -
I show different versions of the same page to the crawlers and users, but do not want to do anymore
Hello, While Google could not read JavaScript, I created two versions of the same page, one of them is for human and another is for Google. Now I do not want to serve different content to the search engine. But, I am worry if I will lose my traffic value. What is the best way to succeed it without loss? Can you help me?
White Hat / Black Hat SEO | | kipra0 -
Title Tag : use comma, pipe or colon (:)
Hi, If Title has two and three keywords then which one is better option to separate them either with comma or pipe or colon. Example : Arvixe Review, Coupons (Jun 2015) and Uptime Report (I used (,) as a separator) Arvixe Review is primary keywords and Coupons and Uptime are secondary keywords. Aim is rank on keywords like Arvixe Review, Arvixe Coupons and Arvixe Uptime.
White Hat / Black Hat SEO | | gamesecure
Also, including current month and year with Title tag and it will change every month. Its means every month our title is changed.
Is this effect in SEO? Suggest best possible title for keywords like Arvixe Review, Coupons (Jun 2015) and Uptime Report. Rajiv0 -
Is it wrong to have the same page represented twice in the Nav?
Hi Mozzers, I have a client that have 3 pages represented twice in the Nav. There are not duplicates since they land with the same URL. It seems odd to have this situation but I guess it make sense for my client to have those represented twice since these pages could fall into multiple categories? Is it a bad practice for SEO or is it a waste to have those in the NAV? Should I require to eliminate the extras? Thanks!
White Hat / Black Hat SEO | | Ideas-Money-Art0 -
A site is using their competitors names in their Meta Keywords and Descriptions
I can't imagine this is a White Hat SEO technique, but they don't seem to be punished for it by Google - yet. How does Google treat the use of your competitors names in your meta keywords/descriptions? Is it a good idea?
White Hat / Black Hat SEO | | PeterConnor0 -
Off-page SEO and link building
Hi everyone! I work for a marketing company; for one of our clients' sites, we are working with an independent SEO consultant for on-page help (it's a large site) as well as off-page SEO. Following a meeting with the consultant, I had a few red flags with his off-page practices – however, I'm not sure if I'm just inexperienced and this is just "how it works" or if we should shy away from these methods. He plans to: guest blog do press release marketing comment on blogs He does not plan to consult with us in advance regarding the content that is produced, or where it is posted. In addition, he doesn't plan on producing a report of what was posted where. When I asked about these things, he told me they haven't encountered any problems before. I'm not saying it was spam-my, but I'm more not sure if these methods are leaning in the direction of "growing out of date," or the direction of "black-hat, run away, dude." Any thoughts on this would be crazy appreciated! Thanks, Casey
White Hat / Black Hat SEO | | CaseyDaline0