Page title optimisation - Does suffix keywords matters?
-
Hi Moz community,
We can see in many of the page titles; "brand & keyword" go after every topic like..... "best tiles for kitchen | vertigo tiles". Do Google count this suffix as any other word in page title or give low preference just because it has been repeated across every single page? What if the "keyword" is repeated with topic and brand name as well. I mean which one of the below 2 page titles gonna workout better in correlation with keyword and website authority ?
best tiles for kitchen | vertigo tiles
best tiles for kitchen | vertigo
Thanks
-
Hi Patrick,
Thanks for the answer. That's where we are confused. We been giving the suffix as "brand & primary keyword" like how most of the websites do. Example is "Page topic xxxx | vertigo tiles" where "vertigo" is brand and "tiles" is our primary keyword to rank for. While choosing the same suffix for all pages, "primary keyword" is at the end of every page title. I think how it will work if we bring "primary keyword" along with topic and give just "brand name" and suffix. Like.... "black colour tiles | vertigo". I wonder which suffix will make more impact at Google.
General public search with our "brand name" and only 10% search with our "brand name and primary keyword". So do we need to change the suffix to just "brand name"? Will it helps?
-
Hi there
Whatever the general public knows you by, use that as your brand. Reason being - it's brand repetition and more than likely what users will search you by if doing a branded search.
Whatever keyword you use, make sure that the keyword appears naturally and organically throughout your content. Do not stuff keywords just so you can rank for that keyword. Search engines (and users) pick up on this very easily, so any keywords or phrases you use, make sure they are relevant to the content you have on the page. Otherwise, you're doing more harm than good.
Here are two resources for title optimization and onpage keyword optimization. Both of these work in tandem, so make sure you're leveraging them properly!
Hope this helps! Good luck!
Patrick -
Hi,
I always use two keywords in my title tag (primary & secondary) with brand name and there is nothing I found in my case that title with 1 keyword ranking better then the having two keywords in title.
primary keyword and secondary keyword both ranking well in Google an I just want to remind you that there are several other ranking factors apart from title tag
Thanks
-
Hi Alick,
I can see Google giving importance to second example, that's where I started this question. I can even see many of the good ranking pages are not repeating their "keywords" at page title but making clear with the topic like the Moz page you referred says "What Is a Title Tag | Moz". As per Moz, we can give primary and secondary keywords with brand name at last. But I don't see many top ranking pages using two keywords, rather single keyword targeting are doing better. Please share your thoughts.
Thanks,
-
Hi,
I would go for first option. check first example here @ https://moz.com/learn/seo/title-tag
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broad keyword use
It seems that the broad keyword use is not very accurate. I have 3 very similar keywords: Dive Florida, scuba diving in Florida, Florida scuba diving. Why does the program not recognise them as broad usage when assessing the page title? And if the program cannot understand broad usage terms, how confident can we be that the program can properly measure for keyword stuffing?
White Hat / Black Hat SEO | | Zambezikid0 -
Do home page carry more seo benefit than other pages?
hi, i would like to include my kws in the URL and they are under 50 characters. is there anything in the algo that tells engines to give more importance to homepage?
White Hat / Black Hat SEO | | alan-shultis0 -
SEO - All topic related pages in same directory?
Hey Mozzers, How would you structure the following pages for SEO. The site is a multi-product / multi-topic site, but all pages in this example are based on a single topic - CRM Software: CRM Software product CRM Software related blog post 1 CRM Software related blog post 2 CRM Software related blog post 3 CRM Software downloadable resource 1 CRM Software downloadable resource 2 CRM Software downloadable resource 3 I know building directory pyramids is a bit old hat nowadays, but I still see the odd website organising the above pages, as follows: /crm-software /crm-software/crm-blog-post-1 /crm-software/crm-blog-post-2 /crm-software/crm-blog-post-3 /crm-software/crm-resource-1 /crm-software/crm-resource-2 /crm-software/crm-resource-3 However, I'm more inclined to apply a more logical structure, as follows: /crm-software /blog/crm-blog-post-1 /blog/crm-blog-post-2 /blog/crm-blog-post-3 /resources/crm-resource-1 /resources/crm-resource-2 /resources/crm-resource-3 What would you say is SEO best practice? Thanks!
White Hat / Black Hat SEO | | Zoope0 -
What EMD Meta Title should we use and what about getting links to the same C-Block IP?
Situation: Recently I encountered two problems with both internal and external SEO for my company websites.
White Hat / Black Hat SEO | | TT_Vakantiehuizen
This Dutch company has four websites on one server. Three closely related EMD(Exact Match Domain) websites and one overarching website. (Holiday homes rental websites) Vakantiehuizen-Verhuur.nl (overarching)
Vakantiehuizen-Frankrijk.nl (EMD)
Vakantiehuizen-Italie.nl (EMD)
Vakantiehuizen-Spanje.nl (EMD) Question 1:
What would be a preferable Meta Title for the EMD websites (homepage/subpages)? Keep in mind that the domains are EMD. The homepage will target the most important keywords and should not compete with subpages. Options for the homepage:
1. Vakantiehuizen Frankrijk | Alle vakantiehuizen in Frankrijk op een rij!
2. Vakantiehuizen Frankrijk | Vakantiehuizen-Frankrijk.nl onderdeel van Vakantiehuizen-Verhuur.nl
3. Suggestions? Options for the subpages:
1. Vakantiehuis Normandie | Vakantiehuizen Frankrijk
2. Vakantiehuis Normandie | Vakantiehuizen-Frankrijk.nl
3. Suggestions? And concerning the keywords in the beginning; is it wise to use both plural and singular terms in the meta title? For Example:
Hotel New York. Best hotels in New York | Company Name Question 2: Many SEOs state that getting (too many) links from the same C-Block IP is bad practice and should be avoided. Is this also applicable if one website links out to different websites with the same C-Block IP? Thus, website A, B and C (on the same server) link to website D (different server) could be seen as spam but is this the same when website D links to website A, B and C?0 -
Website slipped for particular keyword this year
www.schupepetents.co.nz I am webmaster for this site which slipped in rankings around 18/1/13. It was doing really well for keyword "marquee hire" ranking 6-8 for google.co.nz. It is now ranked about 30. Background. It has been ranked well for keyword for about 3 years. From what I can see there was a few websites that tumbled around this time. The website has been completely redone to a wordpress site this was in December last year. The switch was done before putting in 301 re directs to preserve internal page rank. As a result the internal page rank of pages has had to start again! Three things from online research into what has potentially affected this:
White Hat / Black Hat SEO | | chopchop
1. Lack of website substance. As website has been redone it has lost Google "esteem" (lack of internal pages PR). But the time that it dropped was a long time after the site redesign.
2. Possible penalty for too high proportion of links from directory websites. Heard some whispers from forums that this had happened. But links are not just from directories.
3. Too many links with specific keyword (marquee hire) for junk sites. This is possibly true but why the drop at that time when no one else experienced this. Also we hired a company mid last year who link bombed using "marquee hire" and a couple other keywords. Moz seems to be very happy with the website!! Good link scores and on-page optimisation is great. Wondering what has happened?!0 -
Passing page rank with frames - Is this within Google Guidelines?
It appears this site is gaming Google for better rankings. I haven't seen a site do it this before way before. Can you tell me what enables this to get such good rankings, and whether what they are doing is legitimate? The site is http://gorillamikes.com/ Earlier this year this site didn't show up in the rankings for terms like "Cincinnati tree removal" and"tree trimming Cincinnati" etc. The last few months they have been ranking #1 or #2 for these terms. The site has a huge disparity in MozRank (8, very low) vs. Page Rank (6, high). The only links to this page come from the BBB. However, when you look at the source code you find 100% of what is displayed on the site comes from a page on another site via a frame. The content is here: http://s87121255.onlinehome.us/hosting/gorillamikes/ When I go to onlinehome.us I'm redirected to http://www.1and1.com/. I'm only speculating, but my guess is onlinehome.us has a high page rank that it is passing to http://gorillamikes.com/, enabling Gorilla Mikes to achieve PR of 6. Does this make sense? In addition, the content is over optimized for the above terms (they use "Cincinnati (Cincinnat, OH)" in the first three H2 tags on the page. And all of the top menu links result in 404 errors. Are the tactics this site is using legitimate? It appears that everything they're doing is designed to improve search results, and not in ways that are helpful to users. What do you think?
White Hat / Black Hat SEO | | valkyrk0 -
Pages For Products That Don't Exist Yet?
Hi, I have a client that makes products that are accessories for other company's popular consumer products. Their own products on their website rank for other companies product names like, for made up example "2011 Super Widget" and then my client's product... "Charger." So, "Super Widget 2011 Charger" might be the type of term my client would rank for. Everybody knows the 2012 Super Widget will be out in some months and then my client's company will offer the 2012 Super Widget Charger. What do you think of launching pages now for the 2012 Super Widget Charger. even though it doesn't exist yet in order to give those pages time to rank while the terms are half as competitive. By the time the 2012 is available, these pages have greater authority/age and rank, instead of being a little late to the party? The pages would be like "coming soon" pages, but still optimized to the main product search term. About the only negative I see is that they'lll have a higher bounce rate/lower time on page since the 2012 doesn't even exist yet. That seems like less of a negative than the jump start on ranking. What do you think? Thanks!
White Hat / Black Hat SEO | | 945010 -
The Link in Profile Page is it good BackLink or not?
Well, i see that we need 200mozpoints to be able to put our Website Link (DOFOLLOW) into our profile in SEOMOZ.. the way i know it, it would be a good BackLink for my site. Here is the questions, please do answer from top to bottom, because if you have answered "NOT GOOD" for the first question, then the rest of the question will definitely be "NOT GOOD" too Every single back link source i used below (for question #2 and #3), comes from a good domain (it is an extremely wellknown website in Indonesia) 1. Is the DOFOLLOW link from my SEOMOZ Profile Page , a good back link? 2. is the DOFOLLOW from http://www.indonesiaindonesia.com/m4g1c14n a good back link 3. is the DOFOLLOW from http://www.kaskus.us/member.php?u=10407 (click the Contact Info), a good back link? okay, only if you answered the first 3 questions with "It is a good backlink, and it will definitely help your SEO Standing for your site", then i ask you my real question.. i was planning to use the service from http://www.monsterbacklinks.com , and i asked them to show me what kind of "High Quality Backlink" they will be giving me, here is their reply, 10 examples of profile they use to backlink to one of their client Domain PR 4--http://www.sanramon.org/user/12548
White Hat / Black Hat SEO | | IKT
Domain PR 5--http://extratasty.com/profile/42069/paulc4312
Domain PR 5--http://www.bug.co.uk/forums/members/paulc4312.html
Domain PR 5--http://www.offspring.com/forums/member.php?u=84973
Domain PR 5--http://www.massify.com/profiles/paulcpaul
Domain PR 6--http://www.gamezone.com/member/159751/
Domain PR
5--http://www.indyarocks.com/profile/profile_vview_main.php?uid=6155724
Domain PR 6--http://classic.mapmywalk.com/user_profile?u=866130762956343886
Domain PR 5--http://www.netbookreviews.com/forum/members/paulc4312.html
Domain PR 5--http://www.thepoint.com/users/paul-c-2/profile
Domain PR 5--http://forums.cagepotato.com/members/paulc4312.html In my eyes, all of those links are as good as the one link coming from SEOMOZ Profile, hell in fact i have already purchased from them the 750 High Quality BackLink package (cost 197$), but my PayPal is being lock down just now, because i login to my account from both my cellphone and pc (they think my account is hacked)... so will i increase my SEO Standing if i used their service? if they are, i will finalized my purchase tomorrow (after i settled the problem with paypal) Their FAQ Page is also very convincing .. such these 2 questions Will I get penalized for paying you to do my backlinks? There is no way you will get penalized for paying us to do your backlinks. It is possible to get penalized for paying people to put links on their sites but that's not what you're buying from us. When purchasing from us you are paying us to place thousands of free backlinks. There is absolutely no way Google can penalize you for this. Will Google ban/sandbox me for getting so many backlinks? We have never had any problems with getting sanboxed or banned by google. None of our customers have had any problems either. If our methods of placing backlinks were to get a site penalized or banned then we would be sending thousands of links towards our competitors sites. But since our methods work great for increasing search engine rankings, we would never use our backlinking on our competitors because that will damage our rankings and boost theirs. Please enlighten me 🙂0