Page title optimisation - Does suffix keywords matters?
-
Hi Moz community,
We can see in many of the page titles; "brand & keyword" go after every topic like..... "best tiles for kitchen | vertigo tiles". Do Google count this suffix as any other word in page title or give low preference just because it has been repeated across every single page? What if the "keyword" is repeated with topic and brand name as well. I mean which one of the below 2 page titles gonna workout better in correlation with keyword and website authority ?
best tiles for kitchen | vertigo tiles
best tiles for kitchen | vertigo
Thanks
-
Hi Patrick,
Thanks for the answer. That's where we are confused. We been giving the suffix as "brand & primary keyword" like how most of the websites do. Example is "Page topic xxxx | vertigo tiles" where "vertigo" is brand and "tiles" is our primary keyword to rank for. While choosing the same suffix for all pages, "primary keyword" is at the end of every page title. I think how it will work if we bring "primary keyword" along with topic and give just "brand name" and suffix. Like.... "black colour tiles | vertigo". I wonder which suffix will make more impact at Google.
General public search with our "brand name" and only 10% search with our "brand name and primary keyword". So do we need to change the suffix to just "brand name"? Will it helps?
-
Hi there
Whatever the general public knows you by, use that as your brand. Reason being - it's brand repetition and more than likely what users will search you by if doing a branded search.
Whatever keyword you use, make sure that the keyword appears naturally and organically throughout your content. Do not stuff keywords just so you can rank for that keyword. Search engines (and users) pick up on this very easily, so any keywords or phrases you use, make sure they are relevant to the content you have on the page. Otherwise, you're doing more harm than good.
Here are two resources for title optimization and onpage keyword optimization. Both of these work in tandem, so make sure you're leveraging them properly!
Hope this helps! Good luck!
Patrick -
Hi,
I always use two keywords in my title tag (primary & secondary) with brand name and there is nothing I found in my case that title with 1 keyword ranking better then the having two keywords in title.
primary keyword and secondary keyword both ranking well in Google an I just want to remind you that there are several other ranking factors apart from title tag
Thanks
-
Hi Alick,
I can see Google giving importance to second example, that's where I started this question. I can even see many of the good ranking pages are not repeating their "keywords" at page title but making clear with the topic like the Moz page you referred says "What Is a Title Tag | Moz". As per Moz, we can give primary and secondary keywords with brand name at last. But I don't see many top ranking pages using two keywords, rather single keyword targeting are doing better. Please share your thoughts.
Thanks,
-
Hi,
I would go for first option. check first example here @ https://moz.com/learn/seo/title-tag
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many links pointing to our privacy policy page: Hurting our ranking efforts of main pages?
Hi community, As per the "Links" report from GSC, there are millions of pages pointing to our privacy policy page. We can expect high number of links to this page being ours an open source product. But these links are overtaking the count of links pointing to our homepage which are very artificial from few spammy or low quality sites. "Privacy policy" anchor text is also been the top anchor text. Our homepage ranking dropped and I suspect this is the culprit. Google might be considering this is the important page being linked on top with anchor text. Shall I Disavow these sites and will this makes Google stop counting links, and the anchor text coming from these sites as well? Suggestions please. Thanks
White Hat / Black Hat SEO | | vtmoz0 -
Massive rank drop on one particular keyword
As all other marketeers do I follow closely my keywords, one particular keyword has ranked continually at #2 and has suddenly dropped to +#60, but all others remain the same. We are a fairly large site in terms of numbers 9m views annually, could it be possible that someone has black hatted that particular keyword, and if so how do I find out how and more importantly who?
White Hat / Black Hat SEO | | sususu0 -
Will Removing My Keyword from Breadcrumb Title to Simplify UI Hurt Page SEO?
Working on the UI of a new site and I would like to simplify the breadcrumbs so they do not take up as much space. They will still communicate the same message to user. See example below: Before: Home > Widget Dealers > Tennessee > Nashville After: Home > Dealers > Tennessee > Nashville The page title and/or menu item would still be "Widget Dealers". So my question is, if I remove the keyword "Widget" only from the breadcrumb could that hurt me in any way?
White Hat / Black Hat SEO | | the-coopersmith1 -
Why is this Page Ranking for such a competitive keyword?
Hello MOZ Community! I have a question, I am hoping someone can help me understand. I am looking at this URL: http://goo.gl/BkSish ...it is ranking for this Keyword: POS Systems Now, this seems to be a pretty new URL, with few links being generated to it, as seen here: Open Site Explorer: http://moz.com/researchtools/ose/comparisons?site=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system Majestic SEO: https://www.majesticseo.com/reports/site-explorer/link-profile?folder=&q=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system&oq=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system&IndexDataSource=F&wildcard=1 QUESTION: Can someone help us understand how or why this page is ranking so well, so quickly, for such a competitive Keyword? Thank you!
White Hat / Black Hat SEO | | mstpeter0 -
Why won't my home page rank for branded terms?
Hello, I've been trying to figure out what factors are causing my home page not to rank for my branded terms. The site is www.lipozene.com and after the late April Google algorithm our rankings have disappeared off the map for the term "lipozene". Different element of the site show up in organic rankings, including our shopping cart (http://shop.lipozene.com) as high as page two. However, the home page is not ranking organically. On Yahoo & Bing we have never dropped out of the number 1 spot. We did engage in some link building activities, however we've removed nearly all of the links that were created by our SEO guy. I did NOT receive any notifications from Google regarding their link policy. If you search for lipozene.com we rank #1. Any thoughts on what we're missing thats causing us to not rank is greatly apprecaited. Thanks!
White Hat / Black Hat SEO | | lipoweb0 -
Improve CTR with Special Characters in Meta-Description / Title Tags
I've seen this question asked a few times, but I haven't found a definitive answer. I'm quite surprised no one from Google has addressed the question specifically. I ran across this post the other day and it piqued my interest: http://www.datadial.net/blog/index.php/2011/04/13/special-characters-in-meta-descriptions-the-beboisation-of-google/ If you're able to make your result stand out by using stars, smiley faces, TM symbols, etc it would be a big advantage. This is in use currently if you search for a popular mattress keyword in Google. It really is amazing how the special characters draw your attention to the title. You can also see the TM and Copyright symbols if you search for "Logitech Revue" Radioshack is using these characters in their adwords also. Has anyone found any definitive answers to this? Has anyone tracked CTR and long-term results with special characters in title or description tags? Any chance of getting penalized for using this? As a follow-up, it looks like you could also put check symbols into your meta-description tags. That has all kinds of interesting possibilities. http://www.seosmarty.com/special-symbols-wingdings-for-social-media-branding-twitter-linkedin-google-plus/
White Hat / Black Hat SEO | | inhouseninja0 -
Multiple links to different pages from same page
Hey, I have an opportunity to get listed in a themed directory page, that has a high mozRank of 4+ and a high mozTrust of 5+. Would it be better to just have one link from that page going to one of my internal product category pages, or take advantage of the 'sitelinks' they offer, that allows me to have an additional 5 anchor text links to 5 other pages? I've attached an example. sitelinks.jpg
White Hat / Black Hat SEO | | JerDoggMckoy0 -
How to improve on page Optimization ?
How to Optimize our website in terms of onpage optimisation, how relavent the onpage should be to that of the search engine. will onpage optimisatrion will help us to rank better in organic search results.
White Hat / Black Hat SEO | | AkshayaPatra0