CPA for Facebook Advertising
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I'm just wanting to find out more if I can set a CPA strategy for Facebook advertising and re-targeting.
An acquisition for us would be when someone reaches our thank you page. This indicates a successful conversion on our site.
Are we able to set a Facebook strategy where payment is only made for advertising upon reaching that page (and achieving that conversion)?
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The facebook pixel will allow you to track conversion to the specified page however you will be charged from Facebook for Clicks or views depending how you set up the ad.
Facebook has nothing to do with your website, so it is not going to allow payment vs acquisition. However, you can set up contact forms and shops on your actual facebook page. Either way payment occurs when a facebook user has an action with your ad.
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Gavo,
You can set up a specific pixel to track that sort of conversion/goal completion. However, Facebook is going to charge you to show the ad, bring the traffic to you...whether you convert is up to you, your compelling copy and value proposition.
Make sense?
Matt
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