Top 3 SEO Strategy/Research Practices
-
Hi Moz Community,
I am launching a series of new e-commerce websites and wanted to know before I started the content writing what are the TOP 3 strategy/research practices and techniques I should be doing before building my website?
Bonus points for those who can give me a Top 5!
Thanks,
Luca -
Hi Becky,
I found adding 200-300 words for the category pages worked best for my ecom site. I use 400-500 words for the main body on the products I sell. I (somehow) ranked number one on Google the previous 2 years based on organic content writing - no backlinks
My ecom site is LikeChimp.com - you can see how I use good content to rank, check out the page categories vs the product description: http://likechimp.com/product-category/buy-facebook-event-attendees/#
Hope this helps.
-
Hi
I have the same issue. I have an ecommerce competitor who writes loads of content for their category pages, under tabs & they perform very well. The content isn't particularly helpful, more about their range and what they offer.
I work on an ecommerce site, and I have tested adding content to some of these category pages - with some performing better than others
But if an ecommerce site is expected to have thin content on these category pages then what can we do to help them rank? I don't have much control over the layout of the page, this is controlled more by our parent company.
Any tips for improving rankings of these category pages?
-
Thanks! I am stuck now between thin content vs juicy content for my ecom products!
-
Hi James, what do you mean by 'thin' content? How could Google recognise thin content as good...
-
Hi Luca,
Content for e-commerce sites should be focused on conversion; if it is strictly an e-commerce site (no blog etc) then ensure your content helps people get the product they need, rather than providing a guide on a subject - you don't need to inform people how to use a knife, rather why they need a knife and how it can improve how they perform a certain activity.
I've experimented with a number of different content combinations in e-commerce and the two that have performed the most positively are 1) dedicated landing pages (400 - 600 words) with 3 or 6 items included below the text, and 2) item listing pages with 12 items visible but less written content than in example 1.
It can depend on what your niche is; there can be much more content written about certain items than others, but targeting your audience is a must.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Craft CMS SEO Resources
I'm just starting out in freelance SEO & I've taken on a client who is using Craft CMS (version 2.0ish) for their site. I am not even close to being competent enough to manually code via Twig, but I had the main developer install the SEOmatic plugin for me. My question from here is - are there any resources or tips I should be aware of starting out? I just started by updating meta title/descriptions via "New Template Meta(s)" but I'm a bit concerned i'm doing the "template path" thing right - I haven't seen any visible changes in browser, and the SERP preview I'm getting is giving me a broken link. But i'm doing a fresh Moz crawl right now to see if the changes took place or not. so 1. Am I on the right track? 2. How long does it typically take for changes to start to show? 3. Is there anything I should be aware of? any follow up questions just let me know, I'll be following this thread!
Technical SEO | | dig_ad_austin0 -
I have duplicate content but // are causing them
I have 3 pages duplicated just by a / Example: https://intercallsystems.com/intercall-nurse-call-systems**//**
Technical SEO | | Renalynd
https://intercallsystems.com/intercall-nurse-call-systems**/** What would cause this?? And how would I fix it? Thanks! Rena0 -
Site Launching, not SEO Ready
Hi, So, we have a site going up on Monday, that in many ways hasn't been gotten ready for search. The focus has been on functionality and UX rather than search, which is fair enough. As a result, I have a big list of things for the developer to complete after launch (like sorting out duplicate pages and adding titles that aren't "undefined" etc.). So, my question is whether it would be better to noindex the site until all the main things are sorted before essentially presenting search engines with the best version we can, or to have the site be indexed (duplicate pages and all) and sort these issues "live", as it were? Would either method be advisable over the other, or are there any other solutions? I just want to ensure we start ranking as well as possible as quickly as possible and don't know which way to go. Thanks so much!
Technical SEO | | LeahHutcheon0 -
Creating in-text links with ' 'target=_blank' - helping/hurting SEO!?!
Good Morning Mozzers, I have a question regarding a new linking strategy I'm trying to implement at my organization. We publish 'digital news magazines' that oftentimes have in-text links that point to external sites. More recently, the editorial department and me (SEO) conferred on some ways to reduce our bounce rate and increase time on page. One of the suggestions I offered is to add the 'target=_blank" attribute to all the links so that site visitors don't necessarily have to leave the site in order to view the link. It has, however, come to my attention that this can have some very negative effects on my SEO program, most notably, (fake or inaccurate) time(s) on-page. Is this an advisable way to create in-text links? Are there any other negative effects that I can expect from implementing such a strategy?
Technical SEO | | NiallSmith0 -
Does Quantcast interfered with SEO?
Quantcast (http://www.quantcast.com/), a stats program was removed from my clients website because the former SEO consultant said it interefered with his SEO efforts, claiming the google bots weren't reading it right. I have never heard of that before and my client now wants Quantcast back on their website. Has anyone heard of this problem with Quantcast?
Technical SEO | | StreetwiseReports0 -
Trackback/Syndication
Using wordpress or any other blog to properly syndicate an article without duplication risk. Can I trackback by just leaving a link to the original within or at the bottom of a post or is there a specific code to add.. What is the best way to trackback?
Technical SEO | | SEODinosaur0 -
Reciprocal links / seo satellite
Hi guys, I am reasonably new to SEO. We operate a site. Lets call it brand.com. I would like to build up SEO juice and traffic for our site reasonably quickly, but with a view to not harming us in the long term. There are a large number of very small blogs in our space (> 100). Many of them are private blogs. I would like to gain links from these blogs. None of these blogs will send large amounts of traffic to our site on an individual basis, but in sum they provide both decent traffic and SEO juice. Leaving SEO out of mind I would offer them all returning links in exchange for linking to our blog (brand.com/blog) or our main domain (brand.com). They are decent quality sites that may be of interest to our users. They are not competitors and will not take any of our business away. Problem: I want to avoid being punished by Google for link exchange. In an ideal world I would event like to profit from these links from a SEO perspective. I have thought of a work around, but am not sure whether this will work at all. I will create 3 satellite pages: brand-partners.com, brand-tips.com and brand-blog-roll.com. I will feature links to these three sites prominently on my main site and my blog. This will provide these three sites with some SEO juice and trust from bloggers. In return for linking to my site, I will offer the small blogs links from these three "satellite" pages. I will try to diffuse the picture by adding some random links and obtaining some random links that I don't link back to. My approach is to always provide value to our users. Apart from the diffusing bit above I would say that creating these small hubs provides value (as we recommend valuable sites), while still enabling us to have some SEO effect. As I am reasonably new to SEO, I don't know whether the above is already a standard tactic employed or whether it contains some horrible pitfall that I should be aware of. I would be very thankful for any tips or feedback! Thank you and all the best, Daan
Technical SEO | | daan.loening0 -
Ads at the top of the page
hi mozzers, I have a website made in dreamweaver. Right at the very top of all of my pages is a text advert with a link to an affiliate in the ad. This link is very lucrative and gets a lot of sales, but i'm concerned it may have some negatives from an SEO perspective. As it's the first text on every page, i'm guessing bots will read it first. Could this potentially cause problems? If so, is there a best practice that would allow me to keep it there and keep the bots happy? Cheers, Peter
Technical SEO | | PeterM220