Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. White Hat / Black Hat SEO
    4. Is it Okay to Nofollow all External Links

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is it Okay to Nofollow all External Links

    White Hat / Black Hat SEO
    4
    4
    8451
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • vtmoz
      vtmoz last edited by

      So, we all "nofollow" most of the external links or all external links to hold back the page rank. Is it correct? As per Google, only non-trusty and paid links must be nofollow. Is it all same about external links and nofollow now?

      1 Reply Last reply Reply Quote 0
      • DonnaDuncan
        DonnaDuncan last edited by

        So, we all "nofollow" most of the external links or all external links to hold back the page rank.

        Nofollowing links does not mean you retain link juice or page rank. That page rank gets dropped rather than being transferred to another location.

        Is it all same about external links and nofollow now?

        I don't understand your question but if you mean should all external links be nofollow, the answer is no. As Google has suggested, you should still tag trustworthy destination links with the follow attribute.

        1 Reply Last reply Reply Quote 1
        • KevinBudzynski
          KevinBudzynski last edited by

          The link from Alick300 is extremelly credible that comes from John Mueller from Google. However, I would look at these 2 links as well:

          https://www.rebootonline.com/blog/long-term-outgoing-link-experiment/ (an interesting expirement) https://moz.com/blog/external-linking-good-for-seo-whiteboard-friday (Is External Linking Good For SEO? - Whiteboard Friday)

          They both go into some additional details.

          1 Reply Last reply Reply Quote 0
          • Alick300
            Alick300 last edited by

            Hi,

            According to Google there Isn't an SEO advantage to linking externally.

            https://www.seroundtable.com/google-external-links-20951.html

            I would also suggest you to read this old thread @ https://moz.com/community/q/outbound-links-to-authority-sites (see first reply).

            Hope this helps.

            Thanks

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • imjonny

              How many links can you have on sitemap.html

              we have a lot of pages that we want to create crawlable paths to. How many links are able to be crawled on 1 page for sitemap.html

              White Hat / Black Hat SEO | | imjonny
              0
            • CayenneRed89

              Advice needed! How to clear a website of a Wordpress Spam Link Injection Google penalty?

              Hi Guys, I am currently working on website that has been penalised by Google for a spam link injection.  The website was hacked and 17,000 hidden links were injected. All the links have been removed and the site has subsequently been redesigned and re-built.  That was the easy part 🙂 The problems comes when I look on Webmaster.  Google is showing 1000's of internal spam links to the homepage and other pages within the site.  These pages do not actually exist as they were cleared along with all the other spam links. I do believe though this is causing problems with the websites rankings.  Certain pages are not ranking on Google and the homepage keyword rankings are fluctuating massively. I have reviewed the website's external links and these are all fine. Does anyone have any experience of this and can provide any recommendations / advice for clearing the site from Google penalty? Thanks, Duncan

              White Hat / Black Hat SEO | | CayenneRed89
              0
            • Lisa-Devins

              Do I lose link juice if I have a https site and someone links to me using http instead?

              We have recently launched a https site which is getting some organic links some of which are using https and some are using http. Am I losing link juice on the ones linked using http even though I am redirecting or does Google view them the same way? As most people still use http naturally will it look strange to google if I contact anyone who has given us a link and ask them to change to https?

              White Hat / Black Hat SEO | | Lisa-Devins
              0
            • David-Kley

              Should You Link Back from Client's Website?

              We had a discussion in the office today, about if it can help or hurt you to link back to your site from one that you optimize, host, or manage. A few ideas that were mentioned: HURT:
              1. The website is not directly related to your niche, therefore Google will treat it as a link exchange or spammy link.
              2. Links back to you are often not surrounded by related text about your services, and looks out of place to users and Search Engines. HELP:
              1. On good (higher PR, reputable domain) domains, a link back can add authority, even if the site is not directly related to your services.
              2. Allows high ranking sites to show users who the provider is, potentially creating a new client, and a followed incoming link on anchor text you can choose. So, what do you think? Test results would be appreciated, as we are trying to get real data. Benefits and cons if you have an opinion.

              White Hat / Black Hat SEO | | David-Kley
              2
            • LeverSEO

              Footer Link in International Parent Company Websites Causing Penalty?

              Still waiting to look at the analytics for the timeframe, but we do know that the top keyword dropped on or about April 23, 2012 from the #1 ranking in Google - something they had held for years, and traffic dropped over 15% that month and further slips since. Just looked at Google Webmaster Tools and see over 2.3MM backlinks from "sister" compainies from their footers.  One has over 700,000, the rest about 50,000 on average and all going to the home page, and all using the same anchor text, which is both a branded keyword, as well as a generic keyword, the same one they ranked #1 for. They are all "nofollows" but we are trying to confirm if the nofollow was before or after they got hit, but regardless, Google has found them. To also add, most of sites are from their international sites, so .de, .pl, .es, .nl and other Eurpean country extensions. Of course based on this, I would assume the footer links and timing, was result of the Penguin update and spam. The one issue, is that the other US "sister" companies listed in the same footer, did not see a drop, in fact some had increase traffic.  And one of them has the same issue with the brand name, where it is both a brand name and a generic keyword.  The only note that I will make about any of the other domains is that they do not drive the traffic this one used to. There is at least a 100,000+ visitor difference among the main site, and this additional sister sites also listed in the footer. I think I'm on the right track with the footer links, even though the other sites that have the same footer links do not seem to be suffering as much, but wanted to see if anyone else had a different opinion or theory. Thanks!
              Jen Davis

              White Hat / Black Hat SEO | | LeverSEO
              0
            • DROIDSTERS

              Rel Noindex Nofollow tag vs meta noindex nofollow

              Hi Mozzers I have a bit of thing I was pondering about this morning and would love to hear your opinion on it. So we had a bit of an issue on our client's website in the beginning of the year. I tried to find a way around it by using wild cards in my robots.txt but because different search engines treat wild cards differently it dint work out so well and only some search engines understood what I was trying to do. so here goes, I had a parameter on a big amount of URLs on the website with ?filter being pushed from the database we make use of filters on the site to filter out content for users to find what they are looking for much easier, concluding to database driven ?filter URLs (those ugly &^% URLs we all hate so much*. So what we looking to do is implementing nofollow noindex on all the internal links pointing to it the ?filter parameter URLs, however my SEO sense is telling me that the noindex nofollow should rather be on the individual ?filter parameter URL's metadata robots instead of all the internal links pointing the parameter URLs. Am I right in thinking this way? (reason why we want to put it on the internal links atm is because the of the development company states that they don't have control over the metadata of these database driven parameter URLs) If I am not mistaken noindex nofollow on the internal links could be seen as page rank sculpting where as onpage meta robots noindex nofolow is more of a comand like your robots.txt Anyone tested this before or have some more knowledge on the small detail of noindex nofollow? PS: canonical tags is also not doable at this point because we still in the process of cleaning out all the parameter URLs so +- 70% of the URLs doesn't have an SEO friendly URL yet to be canonicalized to. Would love to hear your thoughts on this. Thanks, Chris Captivate.

              White Hat / Black Hat SEO | | DROIDSTERS
              0
            • shags38

              Why would links that were deleted by me 3 months ago still show up in reports?

              I inadvertently created a mini link farm some time back by linking all of my parked domains (2000 plus) to some of my live websites (I was green and didn't think linking between the same owner sites / domains was an issue). These websites were doing well until Penguin and although I did not get any 'bad link' advices from Google I figure I was hit by Penguin. So about 3 or 4 months ago I painstakingly deleted ALL links from all of those domains that I still own (only 500 or so - the others were allowed to lapse). None of those domains have any links linking out at all but old links from those domains are still showing up in WMT and in SEOmoz and every other link tracking report I have run. So why would these links still be reported? How long do old links stay in the internet archives? This may sound like a strange question but do links 'remain with a domain for a given period of time regardless'? Are links archived before being 'thrown out' of the web. I know Google keeps archives of data that has expired, been deleted, website closed etc, etc for about 3 years or so (?). In an effort to correct a situation I have spent countless hours manually deleting thousands of links but they won't go away. Looking for some insight here please. cheers, Mike

              White Hat / Black Hat SEO | | shags38
              0
            • Amjath

              Link Building using Badges

              In light of penguin update, is link building using badges(like "I love SEOMOZ" badge) still considered a white hat tactic? I have read old posts on SEOMOZ blog about this topic and wondering if this method is still effective. Look forward to feedback from MOZers.

              White Hat / Black Hat SEO | | Amjath
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.