Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it Okay to Nofollow all External Links
-
So, we all "nofollow" most of the external links or all external links to hold back the page rank. Is it correct? As per Google, only non-trusty and paid links must be nofollow. Is it all same about external links and nofollow now?
-
So, we all "nofollow" most of the external links or all external links to hold back the page rank.
Nofollowing links does not mean you retain link juice or page rank. That page rank gets dropped rather than being transferred to another location.
Is it all same about external links and nofollow now?
I don't understand your question but if you mean should all external links be nofollow, the answer is no. As Google has suggested, you should still tag trustworthy destination links with the follow attribute.
-
The link from Alick300 is extremelly credible that comes from John Mueller from Google. However, I would look at these 2 links as well:
https://www.rebootonline.com/blog/long-term-outgoing-link-experiment/ (an interesting expirement) https://moz.com/blog/external-linking-good-for-seo-whiteboard-friday (Is External Linking Good For SEO? - Whiteboard Friday)
They both go into some additional details.
-
Hi,
According to Google there Isn't an SEO advantage to linking externally.
https://www.seroundtable.com/google-external-links-20951.html
I would also suggest you to read this old thread @ https://moz.com/community/q/outbound-links-to-authority-sites (see first reply).
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I lose link juice if I have a https site and someone links to me using http instead?
We have recently launched a https site which is getting some organic links some of which are using https and some are using http. Am I losing link juice on the ones linked using http even though I am redirecting or does Google view them the same way? As most people still use http naturally will it look strange to google if I contact anyone who has given us a link and ask them to change to https?
White Hat / Black Hat SEO | | Lisa-Devins0 -
Are All Paid Links and Submissions Bad?
My company was recently approached by a website dedicated to delivering information and insights about our industry. They asked us if we wanted to pay for a "company profile" where they would summarize our company, add a followed link to our site, and promote a giveaway for us. This website is very authoritative and definitely provides helpful use to its audience. How can this website get away with paid submissions like this? Doesn't that go against everything Google preaches? If I were to pay for a profile with them, would I request for a "nofollow" link back to my site?
White Hat / Black Hat SEO | | jampaper1 -
How does Google determine if a link is paid or not?
We are currently doing some outreach to bloggers to review our products and provide us with backlinks (preferably followed). The bloggers get to keep the products (usually about $30 worth). According to Google's link schemes, this is a no-no. But my question is, how would Google ever know if the blogger was paid or given freebies for their content? This is the "best" article I could find related to the subject: http://searchenginewatch.com/article/2332787/Matt-Cutts-Shares-4-Ways-Google-Evaluates-Paid-Links The article tells us what qualifies as a paid link, but it doesn't tell us how Google identifies if links were paid or not. It also says that "loans" or okay, but "gifts" are not. How would Google know the difference? For all Google knows (maybe everything?), the blogger returned the products to us after reviewing them. Does anyone have any ideas on this? Maybe Google watches over terms like, "this is a sponsored post" or "materials provided by 'x'". Even so, I hope that wouldn't be enough to warrant a penalty.
White Hat / Black Hat SEO | | jampaper0 -
Should You Link Back from Client's Website?
We had a discussion in the office today, about if it can help or hurt you to link back to your site from one that you optimize, host, or manage. A few ideas that were mentioned: HURT:
White Hat / Black Hat SEO | | David-Kley
1. The website is not directly related to your niche, therefore Google will treat it as a link exchange or spammy link.
2. Links back to you are often not surrounded by related text about your services, and looks out of place to users and Search Engines. HELP:
1. On good (higher PR, reputable domain) domains, a link back can add authority, even if the site is not directly related to your services.
2. Allows high ranking sites to show users who the provider is, potentially creating a new client, and a followed incoming link on anchor text you can choose. So, what do you think? Test results would be appreciated, as we are trying to get real data. Benefits and cons if you have an opinion.2 -
Footer Link in International Parent Company Websites Causing Penalty?
Still waiting to look at the analytics for the timeframe, but we do know that the top keyword dropped on or about April 23, 2012 from the #1 ranking in Google - something they had held for years, and traffic dropped over 15% that month and further slips since. Just looked at Google Webmaster Tools and see over 2.3MM backlinks from "sister" compainies from their footers. One has over 700,000, the rest about 50,000 on average and all going to the home page, and all using the same anchor text, which is both a branded keyword, as well as a generic keyword, the same one they ranked #1 for. They are all "nofollows" but we are trying to confirm if the nofollow was before or after they got hit, but regardless, Google has found them. To also add, most of sites are from their international sites, so .de, .pl, .es, .nl and other Eurpean country extensions. Of course based on this, I would assume the footer links and timing, was result of the Penguin update and spam. The one issue, is that the other US "sister" companies listed in the same footer, did not see a drop, in fact some had increase traffic. And one of them has the same issue with the brand name, where it is both a brand name and a generic keyword. The only note that I will make about any of the other domains is that they do not drive the traffic this one used to. There is at least a 100,000+ visitor difference among the main site, and this additional sister sites also listed in the footer. I think I'm on the right track with the footer links, even though the other sites that have the same footer links do not seem to be suffering as much, but wanted to see if anyone else had a different opinion or theory. Thanks!
White Hat / Black Hat SEO | | LeverSEO
Jen Davis0 -
Is it worth getting links from .blogspot.com and .wordpress.com?
Our niche ecommerce site has only one thing going for it: We have numerous opportunities on a weekly basis to get reviews from "mom bloggers". We need links - our domain authority is depressing. My concern is that these "mom bloggers" tend to have blogs that end with .blogspot.com or .wordpress.com. How do I screen for "reviewers" that are worth getting links from and how can I make the most of the community we have available to us?
White Hat / Black Hat SEO | | Wilkerson1 -
Why would links that were deleted by me 3 months ago still show up in reports?
I inadvertently created a mini link farm some time back by linking all of my parked domains (2000 plus) to some of my live websites (I was green and didn't think linking between the same owner sites / domains was an issue). These websites were doing well until Penguin and although I did not get any 'bad link' advices from Google I figure I was hit by Penguin. So about 3 or 4 months ago I painstakingly deleted ALL links from all of those domains that I still own (only 500 or so - the others were allowed to lapse). None of those domains have any links linking out at all but old links from those domains are still showing up in WMT and in SEOmoz and every other link tracking report I have run. So why would these links still be reported? How long do old links stay in the internet archives? This may sound like a strange question but do links 'remain with a domain for a given period of time regardless'? Are links archived before being 'thrown out' of the web. I know Google keeps archives of data that has expired, been deleted, website closed etc, etc for about 3 years or so (?). In an effort to correct a situation I have spent countless hours manually deleting thousands of links but they won't go away. Looking for some insight here please. cheers, Mike
White Hat / Black Hat SEO | | shags380 -
Would linking out to a gambling/casino site, harm my site and the other sites it links out to?
I have been emailed asking if I sell links on one of my sites. The person wants to link out to slotsofvegas[dot]com or similar. Should I be concerned about linking out to this and does it reduce the link value to any of the other sites that the site links out to? Thanks, Mark
White Hat / Black Hat SEO | | Markus1111