Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
301 Redirecting from domain to subdomain
-
We're taking on a redesign of our corporate site on our main domain. We also have a number of well established, product based subdomains.
There are a number of content pages that currently live on the corporate site that rank well, and bring in a great deal of traffic, though we are considering placing 301 redirects in place to point that traffic to the appropriate pages on the subdomains.
If redirected correctly, can we expect the SEO value of the content pages currently living on the corporate site to transfer to the subdomains, or will we be negatively impacting our SEO by transferring this content from one domain to multiple subdomains?
-
Thanks so much, Amanda!
-
Hi Chris.
As long as the new pages you are 301 redirecting are optimized for the same elements that you are 301ing you should be okay. A couple things you'll also want to do are, look at the backlink profile of the 301 page, and overtime, make it a point to update any external links pointing to the old URL to be updated with the New URL to ensure equity to the new page is maintained overtime, otherwise equity can begin to be lost. You can also use that exercise to request more search friendly (e.g. keyword you are targeting) in the hyper-text.
I would also advise to baseline what the old page is currently getting in existing traffic, so that you can monitor the transition. You might see a little dip while the search engines are reconnecting everything up, but in my experience. It'll all go back to normal as long as similar optimizations are maintained, e.g. folder depth, h1, title tag, content, updated backlink structure, alt-tags.
Hope that helps, holler if you have any other questions, or something is unclear.
~Amanda
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirection of 100 domain to Main domain affects SEO?
Hi guys, An email software vendor managed by a different area of my company redirected 100 domains used for unsolicited email campaigns to my main domain. These domains are very likely to get blacklisted at some point. My SEO tool now is showing me all those domains as "linking" to my main site as do-follow links. The vendor states that this will not affect my main domain/website in any way. I'm highly concerned. I would appreciate your professional opinion about this. Thanks!!
Intermediate & Advanced SEO | | anagentile0 -
Does redirecting from a "bad" domain "infect" the new domain?
Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.
Intermediate & Advanced SEO | | gaiaslastlaugh0 -
Is an iframe redirect on the same Domain bad for SEO
Good morning. We have a vendor that has created a landing page with content that we want to use. Because of the way we built the site, the only way to use the content is to create an i-frame. The i-frame is re-directingon the same Domain. Would we benefit from the SEO Content?
Intermediate & Advanced SEO | | jdenbo_edf0 -
Splitting and moving site to two domains - How to redirect
I have a client who is going to split their retail and wholesale business and rebrand the retail biz. So let’s say they are going to move everything from currentdomain.com to either retaildomain.com or wholesaledomain.com. The most important business for them is the retail site, so they want to pass on as much ranking power as they can from currentdomain.com to retaildomain.com. I see two choices here: We can 301 redirect all of currentdomain.com to retaildomain.com, and then redirect any wholesale pages to wholesaledomain.com. The advantage is that we can use GSC’s change of address tool to report the change to Google. The downside is that there is a redirect chain (2 hops) to wholesaledomain.com. Would this confuse Google? Or we can 301 redirect page by page from currentdomain.com to the appropriate page on either new site. This means no redirect chains but it also means that we can’t use GSC’s change of address tool. Which would you do and why? And is there another option that I'm missing? I appreciate any insights you can share.
Intermediate & Advanced SEO | | rich.owings1 -
How do you 301 redirect URLs with a hashbang (#!) format? We just lost a ton of pagerank because we thought javascript redirect was the only way! But other sites have been able to do this – examples and details inside
Hi Moz, Here's more info on our problem, and thanks for reading! We’re trying to Create 301 redirects for 44 pages on site.com. We’re having trouble 301 redirecting these pages, possibly because they are AJAX and have hashbangs in the URLs. These are locations pages. The old locations URLs are in the following format: www.site.com/locations/#!new-york and the new URLs that we want to redirect to are in this format: www.site.com/locations/new-york We have not been able to create these redirects using Yoast WordPress SEO plugin v.1.5.3.2. The CMS is WordPress version 3.9.1 The reason we want to 301 redirect these pages is because we have created new pages to replace them, and we want to pass pagerank from the old pages to the new. A 301 redirect is the ideal way to pass pagerank. Examples of pages that are able to 301 redirect hashbang URLs include http://www.sherrilltree.com/Saddles#!Saddles and https://twitter.com/#!RobOusbey.
Intermediate & Advanced SEO | | DA20130 -
Remove URLs that 301 Redirect from Google's Index
I'm working with a client who has 301 redirected thousands of URLs from their primary subdomain to a new subdomain (these are unimportant pages with regards to link equity). These URLs are still appearing in Google's results under the primary domain, rather than the new subdomain. This is problematic because it's creating an artificial index bloat issue. These URLs make up over 90% of the URLs indexed. My experience has been that URLs that have been 301 redirected are removed from the index over time and replaced by the new destination URL. But it has been several months, close to a year even, and they're still in the index. Any recommendations on how to speed up the process of removing the 301 redirected URLs from Google's index? Will Google, or any search engine for that matter, process a noindex meta tag if the URL's been redirected?
Intermediate & Advanced SEO | | trung.ngo0 -
How to 301 redirect old wordpress category?
Hi All, In order to avoid duplication errors we've decided to redirect old categories (merge some categories).
Intermediate & Advanced SEO | | BeytzNet
In the past we have been very generous with the number of categories we assigned each post. One category needs to be redirected back to blog home (removed completely) while a couple others should be merged. Afterwords we will re-categorize some of the old posts. What is the proper way to do so?
We are not technical, Is there a plugin that can assist? Thanks0 -
Redirect a subdomain to a subdirectory for SEO purposes.
Hi, I have a site on wordpress and I want to add eCommerce to it. We want to go with Shopify but Shopify only allows to host their platform on a subdomain. I like to have it on a subdorectory, so my question is: Would it make sense to redirect the whole subdomain to a subdirectory (move everything from shop.domain.com to domain.com/shop) for SEO purposes? Would Google see these pages as if they were part of the main domain? Thanks! Julien
Intermediate & Advanced SEO | | julienraby0