Can you see the top keywords of a competitor?

[SpeedyMarketer]

Hey Moz.

Is it possible for me to enter a competitor domain, and see their top organic keywords?

[wholewhaler]

Well, I have a few ways that are non-MOZ, so hopefully, I don't get dinged on points

• Screaming Frog - crawl their site to get a full anatomy and understand how their architecture is built around keywords
• iSpionage.com - great way to understand keywords they pay and play for
• Similarweb.com - gives an idea of traffic composition
• AdWords Keyword planner - you can toss in a website URL and it will give you keyword suggestions. That will give you buckets of keywords they may be using - don't just do their homepage though!

Once you have a list of keywords you can use MOZ to build your content and measure against your competition. GL!

[davebuts]

Hi SpeedyMarketer,

The best tool out there to do what you want is SEMrush.

You can get limited access by signing up for a free account but I'd highly recommend a paid account.

Cheers,

David

[KristinaKeyser]

Hi there! Kristina from Moz's Help Team here.

Unfortunately, our tools don't have a good way of discovering keywords your site is ranking for in that way. Our tools are set up to help you gauge your site's performance for keywords which you enter, rather than finding keywords which are already doing well and presenting them. It's a request we hear a lot, and it's definitely something the product team is looking into, but for now we don't have that feature in our toolset, I'm afraid.

In the meantime you can find keywords you're getting clicks and impressions for in your Google Search Console. You can download the list from there and upload those to your campaign.

I an also recommend using Keyword Explorer to find more keywords with potential to add to your campaigns.

Let me know if there's anything else I can assist with!
-Kristina

[NickW816]

You can do it manually with Moz Pro through Adding a New Campagin with Your Competitors URL and then manually entering keywords you want to check their ranking for. To automatically see what keywords a competitor URL is ranking for without entering them and checking them 1-by-1, the best tool that I have seen is Ahrefs and clicking their "Organic Keywords" section after you enter your competitor's URL (this may require signing up and doing their free trial).

Also, utilizing the Google Keyword Planner or better yet, The Moz Keyword Explorer, to see what the best keyword phrases are (based on monthly search volume) to target, and then checking those phrases in Google to see where your competitors are ranked is a good way to go.