Schema.org Article, itemprop keyword, what is it?
-
I've wanted to know the answer to this for a couple of years now and haven't found anyone ever talking about it. So here goes ...
For schema.org markup on articles, http://schema.org/Article
there's an itemprop for keywords: http://schema.org/keywords
keywords
Canonical URL: http://schema.org/keywords
Keywords or tags used to describe this content. Multiple entries in a keywords list are typically delimited by commas.What's that do? Like if I use that markup with an article I publish on my site, will that get those words given that property keyword value? Will that affect SEO value? Do those replace what metatag keywords used to be? Or are they just like what metatag keywords are these days, no real value?
-
Hi Steve,
This appears to be schema used to help search engines understand the nature of content in objects containing "stuff" that search engines have trouble completely understanding. For example, I found keywords as possible markup element for a Video: http://schema.org/VideoObject
I don't think this plays into rankings at all. Google is so over that kind of easy manipulation. However, I DO think that when these are marked up in conjunction with ALT attributes for images, or transcriptions for videos, they can help Google understand the semantic relevance of that content. For example (and I am totally making this up), imagine a video of a veterinarian administering vaccines to an animal. During the video the vet keeps referring to the animal as "the patient." So from the transcript, a search engine (or someone who's visually impaired) wouldn't know that this video is about medicine for animals instead of humans. Using the schema.org markup for keywords would allow terms like "animal vaccine best practices" to be included to help search engines understand better what the content is really about.
That's my 2 cents. Hope it helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Schema would a Web design/development/seo ageny use and what is the schema.org link?
What Schema would a Web design/development/SEO Ageny use, and what is the schema.org link? I cannot for the life of me figure it out. ProfessionalService has been deprecated.
On-Page Optimization | | TiagoPedreira0 -
Using Subdomains to Increase Keyword Density?
I have a website on which I publish lots of news (sometimes up to 10 posts per day). I have a feeling that somewhat it is diluting the density of some keywords I am targeting. By using subdomains, would I avoid diluting keyword density too much? Of course, I am talking about a reasonable use of subdomains (maybe 1 or 2). What's your opinion?
On-Page Optimization | | sbrault740 -
Is the use of some keywords necessary to be included in many of the pages?
Hello, I have a website about SEO and webdesign. I want to ask will mentioning these two keywords in many of my articles have any benefit for particular landing pages that I have. F.e.: I have two pages: example.com/seo example.com/web-design They are optimized and have Grade A in SEOMOZ's onpage tool for their two keywords. So my question is: Will broad use of my keywords SEO and webdesign in the text, title or alt not only on my two landing pages but also in other articles of my website also help these two pages to rank higher for their keyword. I see in Webmaster Tools (http://images.seroundtable.com/google-content-keywords-1351084751.jpg) there is an option to see the content keywords in your website. May be that shows that the content in my website is more relevant to particular topic and that also can influence the ranking of my two landing pages.
On-Page Optimization | | HrishikeshKarov0 -
Meta Keywords
Hello! Just wondering what opinions others have on Meta Keywords? Ive read in the past here on Seomoz that they are irrelevant now to search engines. I do see some of our Large competitors still using them. When I use the SEO page tool to check out pages for optimization it recommends that we remove them? This is something that I have been doing for a few months now but am second guessing myself now. Should I continue to leave them out of current page structure? Thank You!!!!
On-Page Optimization | | TP_Marketing0 -
Keyword distribution in the whole site
I've been taught during a SEO course that the whole site has to contain the chosen keywords with a fixed proportion of optimized pages, that should be like this: 50% of pages optimized on the most relevant keyword (just one keyword) 25% of pages optimized on secondary kewords (depending on the size of the site, could be a few pages for each secondary keywords) 25% of pages on long tail keywords. the teachers was a very respected SEO professional, but I've never seen this strategy anywhere in other articles or SEO guides. what do you think about it?
On-Page Optimization | | DavideM
It's true that it brings visibility for the top keyword?
does it lead to cannibalization?
what others strategy do you use?0 -
Alt attributes same as jpg name and keywords?
Hi everyone, Quick question: Is it better to have your jpg name and alt text slightly different to your keywords for that particular page, or is it better to have them slightly differently? At the minute I'm doing them all with a variation on the keyphrase I want to optimize for (long tail and all that...). Any input much appreciated!
On-Page Optimization | | CMoore850 -
Articles on our own site?
Hi Guy's Is it better to have articles on our own website under a news section, with keyword phrases that point to relevant pages or is it better to post them on our blog (that is seperate, we use blogger) and point them to relevant pages on our site? or maybe a bit of both? Thanks Daniel
On-Page Optimization | | LushDuck0 -
Site structure for services and blog articles
Hi, looking for some advice on the structure for a relatively small site (around 200 pages). I'd like a structure where we can talk about our services as well as write blog articles on topics that relate to our services. We'll have loads more content in the blog area than in the services area. I was thinking of this: option 1: /services /services/copywriting
On-Page Optimization | | JaspalX
/services/social-media
/services/press-releases etc. and categories for articles where we'd give tips, talk about trends etc. /copywriting
/social-media
/effective-press-releases
etc. would it be better to have a different structure, say: option 2: /copywriting
/copywriting/services
/copywriting/articles OR option 3: /copywriting-services
/copywriting-blog OR option 4: /services/copywriting
/blog/copywriting OR is there another, better way perhaps? Of course the internal anchor text links to the services/blog articles pages will be tuned to try and make it clear what each section is about i.e. our services vs. industry trends/comments/tips for the blog.0