I have a client in Australia that is going to set up a website that is in Chinese to service their Asian customer base (Indonesia, Singapore, HK, China). What domain should they use?
-
They're website is hosted on a .com.au domain. Should they host their Chinese language pages under their current domain (.com.au) using a subdirectory (i.e. /asia) or should they use another separate domain that they own that is a regular .com? Or does it really not matter?
-
Hi,
I'd recommend getting a ccTLD (.cn) and hosting in China or Hong Kong. Also localizing your website with the help of native professionals.
Pros: This is the clearest sign to Baidu (The predominant search engine in China) and to all search engines in general.
Cons: The domain authority of the new site will be completely independent of the current site and it might be expensive
Now, if you wish to use a gTLD and put the Chinese version of the site in a subdirectory. That's fine too. Just remember to add the Hreflang tags.
Pros: Less expensive
Cons: Chinese search engines and internet users favorite sites that are hosted locally.
-
Hi,
Chinese internet is a bit special, as it requires a website to be hosted in China with .cn TLD. However, it is possible to host it in Hong Kong as well. For other countries, I'd recommend to setup the subdirectories on .com.au for not loosing the domain authority. However, if you plan to extend your business to more countries in the future, I'd recommend to setup scalable system of TLD's (such .com) as soon as possible. But for now, start with China .cn with 301 from .com.au/cn.
Best,
Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Preventing multiple market domains from appearing in the local search rsults
Working on an international client, how would you help solve multiple market domains from appearing in the local search rsults?
Local Website Optimization | | Cristiana.Solinas0 -
Can I have multiple GeoShape Schema for one page on one domain?
Hi Mozers, I'm working on some Schema for a client of mine, but whilst doing the research on GeoShapes with my developer, we came across a potential issue with this particular mark-up. My client is B2C business, operating in numerous places across the UK. I want to use the Circle property from GeoShape to draw out multiple circles across the UK, but am I able to do this? From looking at some other websites, most seem to just have one GeoShape. Can I have multiple on the same page and same domain? Thanks! Virginia
Local Website Optimization | | Virginia-Girtz0 -
Maintaining Rank During a Domain Change
Looking to the community for any insights on our situation. We moved a decently ranked domain name that was ranking between 3rd-6th in organic search results to a new domain that we thought would serve us higher position in the long term. We went through Google's change of address tool and over a period of 2 to 3 weeks we went from being off the map with our new domain to showing up again around page 2 - 14-18th position. It seemed that our climb back corresponded to Google indexing our new urls. Each time a large batch was indexed we seemed to jump back up. But, in our last report we noticed that we didn't budge any higher and some of our non-branded keywords actually dropped a little. The old domain was "citychurchfamily.org" and the new domain is "citychurchbloomington.org". We were thinking that the latter would be a stronger domain in the long term. Any insights on why we haven't fully retained our former ranking value at this point or anything I should be focusing on? We are trying to rank for this phrase "churches in bloomington, in". Thanks!
Local Website Optimization | | a_toohill1 -
Choosing the best domain for international website section
Hi, i made a question before but the answer not clarified me yet: https://moz.com/community/q/which-is-the-best-xx-or-com-xx-in-general-and-for-seo I mark as answered inadvertently. I want to know what you think about choosing ".es" or ".com.es" for create a section for Spain and redirect them from the homepage. Same for Mexico.
Local Website Optimization | | NachoRetta
I think that is not so important for SEO, but i am not completely sure about other factors.
Big marks like Toshiba use:
http://www.toshiba**.es**
http://www.toshiba**.com.mx** and Cocacola:
http://www.cocacola**.es**
http://www.coca-cola**.com.mx** ".es" for spain and ."com.mx" for mexico?0 -
Website Rankings - Provincial Movers
Hello Moz Community, We have been working with a company called Provincial Movers to optimize their website. We are focusing our efforts on building external local & relevant citations, however, I can't help but think there is more we can do internally --> www.provincialmoving.com The previous provider created a LOT of articles that are not necessarily relevant to the website like this: http://www.provincialmoving.com/blogs/ Do you guys have any suggestions for cleaning up the website so it performs better on Google? Thanks, Anton
Local Website Optimization | | Web3Marketing870 -
Can anyone recommend small UK based SEO Consultancy companies?
Hi there, We're possibly looking for a small, completely whitehat SEO firm here in the UK to work with us from early next year. We've probably got a budget of around £200 - £300 a month. We're looking for top up work really, not a complete campaign. I've checked out http://moz.com/community/recommended but it's not broken down by region or budget. I had an embarrassing phone call with Distilled who it turns out charge £10,000 a month minimum! Can anyone recommend anyone to speak to?
Local Website Optimization | | jennie.evans0 -
Website and eshop with the same product descrition is duplicate content
Hi there! I'm building a website that is divided in a "marketing" and "shop" sections. The 2 sites are being authored by two companies (my company is doing the marketing one). The marketing site has all the company products while the shop will sell just some of those. I'm facing the problem of duplicated content and want to ask you guys if it will be a problem/mistake to use the same product description (and similar url) for the same product in both sites, and the right way to do it (without rewriting product descriptions). the main site will be : www.companyname.com
Local Website Optimization | | svitol
the shop will be: shop.companyname.com thanks
Francesco0