Regarding High Spam Score

[gurjinderguri]

My website is www.way2flowers.com, it is an E-commerce Online flower delivery Portal and Moz shows a spam score of 4, may I know why my site spam score is high and how can I reduce it further. I had already removed few of the spammy links from the shown websites. But still, it shows 4.

[KristinaKeyser]

Hi there, Kristina from Moz's Help Team here.

First and foremost, I'd recommend checking out this article & video that our co-founder Rand wrote on our Spam Analysis tool (they're absolutely the best way I've found to understand this metric) - but I'll also be happy to add some key takeaways from these resources, as well.

Article: Spam Score: Moz's New Metric to Measure Penalization Risk

Video: Understanding and Applying Moz's Spam Score Metric - Whiteboard Friday

Essentially, Spam Score is an aggregate of 17 different flags we set up to identify traits that correlate with measured Google penalization. The higher the number of flags on a link, the higher the chance that it's spammy.

The flags represent a wide variety of potential signals ranging from content concerns to low authority metrics. Since this is just based on correlation with penalization, rather than causation, the solution isn't necessarily to change these factors on your site, but it could be worthwhile to consider them!

I hope this helps answer your questions around the Spam Analysis tool, as well as how to decipher what the scores mean. If not, or if there's anything else I'm able to assist with - please don't hesitate to ask!

[ViviCa1]

You can see here which spam flags your domain is getting: https://moz.com/researchtools/ose/spam-analysis/flags?subdomain=www.way2flowers.com

• Thin Content: A subset of pages within this subdomain have little content.
• Large Number of External Links: A subset of pages within this subdomain has a large number of external links.
• Small Proportion of Branded Links: Links to this subdomain have low amounts of branded anchor text.
• External Links in Navigation: There's a large number of external links within sidebars and footers.

[Alick300]

You mean number of backlinks? Here is possible reasons @ https://moz.com/community/q/moz-not-detecting-links

Thanks

[gurjinderguri]

Thanks Alick for the revert,  I had already followed those tips but still the counts show 4 which is more closely to next stage which is quite dangerous.

I have one more doubt, the backlink show in Open Site Explorer for way2flowers.com is very low which is wrong. How does it calculate the backlinks?

[SergioB1717]

Yes, now it's okey

Just in case it follows closely

[Alick300]

Hi,

According to moz Spam score till 5 is looks good and no need to worry. Check these two links for better understanding of spam score and how to deal with high spam score.

https://moz.com/blog/understanding-and-applying-mozs-spam-score-metric-whiteboard-friday

https://moz.com/blog/spam-score-mozs-new-metric-to-measure-penalization-risk

Hope this helps.

Thanks