BetterWidget or Better Widget? Brand name effect on SEO

[galenweber]

I have a company that produces widgets. People generally search for "widget". I need to decide how to brand my company.

Stylistically, I like BetterWidget, but I worry about the effects on SEO. If people are commonly searching for "widget", and my page title contains "BetterWidget", but no other use of the term, that may have a negative effect.

1. Is Google able to parse through these joined words? (this is similar but distinct from the discussion on common compound words like ice cream)

2. Does capitalization of the second "word" in the joined word help signal to Google that these are two terms joined together?

3. On the flip side, is there a negative effect from not having a unique "brand". In other words, articles that are about my company Better Widget may seem to google just to be about better widgets in general.

Thanks

[lydiagilbertson]

Hi!

Martin is correct in saying that it is likely that Google will be able to understand what your company does based on links and content outside of your brand's name.  Also, I would suggest focusing your keyword targeting on actual content on the page rather than in your company's name. Like, a title tag on your homepage or page could read " Widgets for work | BetterWidget " (just an example). This would communicate both what your keyword research suggests is the term your users search for as well as your brand.

Also, I like BetterWidget the best as well.

Hope that is helpful!

[benesmartin]

Hey there, I wouldn't be concerned about this too much. Google is not a dummy software anymore and knows from all the articles, links and context about your company that it's actually a brand. Just go for what you like more. I personally like BetterWidget as it gives an impression of young and high-tech company. Just compare: Facebook is not Face Book, YouTube is not You Tube etc...