Blog migration
-
Hi
We have 4 websites - 1 for company and 3 for each products. Currently all our blog posts are located on the company website company.com/blog.
We will be separating out the blog so that product blogs will be in each product website.
i.e. from company.com/blog to:
This is with the aim of helping SEO for each of the product websites; and improving user experience so users can easily navigate around the product pages if they are reading a blog post on the product.
So now we have to consider migration.
We will migrate/copy over all blog posts to each of the relevant product websites, but should we:
A. keep the old blog posts on company.com/blog and do a rel=canonical
B. only show blog preview on company.com/blog which will link to the new product.com/blog (and using 301 redirect)
C. 301 redirect all blog posts from company.com/blog altogether
Any suggestions on which of the above options to take would be greatly appreciated in terms of SEO and other considerations
-
My preference would be for B. This is because the company blog is well established and so will have a lot more traffic to it so your blogs there are going to get seen and read. By showing an excerpt you are avoiding duplication but still driving traffic to the new website blog. Showing an excerpt on the company blog will entice people who are interested enough to click through to the new blog who may not otherwise have seen the article.
Option A is least favourable for me because the search engines will still have to crawl the blog article on the old website so is wasting crawl budget on that site. Also, the move you are making is permanent and that is what a 301 tells the search engines. Th canonical tag is letting the search engines know which is the preferred URL to index. You really want to move the blog articles and then build new fresh links and traffic to them on the new website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When to re-write and redirect a blog url?
What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
Content Development | | Emily.R.Monrovia
Thanks!0 -
Looking for a Proof Reader for a Moz Blog Post..
Hello everybody, After being here for 4 years I decided to write a post for YouMoz. That was about 3 months ago, and while I have read, re-read and proofed this thing a dozen times since, I know my own limits. I honestly want the post to be the best it can be, and while I stand by my article, I know my forte is not with writing. My article is about Beginning SEO and Where to Start, yes it maybe cliche but I find myself answering many of the questions on these QA boards that I address in this article. It would be nice to have a post I could point to when such situations arise. What I'm looking for is one or two persons with a strong knowledge of basic SEO, the ability to understand me (a cluttered mind), and strong grammar skills. Credit will be given to those who want it. The article is basically in what I consider a finished state, I just need to add a compendium video for one of the sections. I have done my own artwork, research, and document design. I just need a keen eye to snuff out those grammar errors I always miss and somebody to tell me if a section doesn't make sense. If you are interested please let me know here, or send me a PM. I would like to have something to review to make my selection so if you're not active here, a link to where you are would be beneficial. I know that might be asking a lot; help and you also get vetted, but the idea is I don't want to send out what I think is a very good article only to see it appear on another site. Thank you, Don P.S. To the Moz staff. Once I make my selection I will mark at least one response as Good so it don't keep annoying you as an un-answered question.
Content Development | | donford1 -
Would it be smart to have 2 different blogs on our site?
I run Wick Video - where we make animated videos for businesses. We are toying around with making blog/video content geared toward marketers, _and _creating blogs/tutorials geared toward designers and animators. Since it's two totally different groups, we've had the idea of making two separate blogs. Is that a good idea? Any websites currently doing this well?
Content Development | | WickVideo0 -
Locating Guest Blogging Niches
Hey Folks, Does anybody have advice on tools I could use to locate blogs on specific topics? My plan is to approach the webmasters and offer guest blogging services. I know I could just do a google search for something like "KEYWORD blogs" but I thought I'd see if there is anything more sophisticated out there. Thanks, Rich
Content Development | | Rich-O0 -
Should we implement rel=author on every past blog post
Hi guys, we're in the process of implementing rel=author markup on our blogs containing more than 3,000 posts. They are written by about 50 different people, and some of them don't blog anymore or are no longer with the company. Should we have rel=author for all blog posts, even those published in 2006? Thanks for your help!
Content Development | | lgrozeva0 -
3rd Party Commenting System for Wordpress Blog
I'll be starting a new blog within a week, for that i'm thinking to implement a 3rd party comment system instead of default wordpress comment system. I'm thinking of Livefyre or Facebook Comment System. Mostly my heart is saying to go for Livefyre. I'm in such a niche where i need more likes and sharing, so do you advice me to got for Facebook Commenting System. What do you guys suggest and recommend. which is better? Pls do advice, thanks 🙂
Content Development | | gurrambharath0 -
Content Writers / Blog Posts
Hi there Would anyone know where i could fund affordable, reliable blog post writers who would be able to produce quality posts at affordable rates? What would the accepted rate be etc? Regards Stef
Content Development | | stefanok0 -
Tagging Your Blog Posts - Useful?
Has anyone demonstrated measurable value from routinely tagging your posts? I am of the mindset that what is good for a user/reader is good for SEO and therefore the posts should be tagged. I wanted to see if anyone else had specific experience to the positive or negative.
Content Development | | SWKurt0
