Blog migration
-
Hi
We have 4 websites - 1 for company and 3 for each products. Currently all our blog posts are located on the company website company.com/blog.
We will be separating out the blog so that product blogs will be in each product website.
i.e. from company.com/blog to:
This is with the aim of helping SEO for each of the product websites; and improving user experience so users can easily navigate around the product pages if they are reading a blog post on the product.
So now we have to consider migration.
We will migrate/copy over all blog posts to each of the relevant product websites, but should we:
A. keep the old blog posts on company.com/blog and do a rel=canonical
B. only show blog preview on company.com/blog which will link to the new product.com/blog (and using 301 redirect)
C. 301 redirect all blog posts from company.com/blog altogether
Any suggestions on which of the above options to take would be greatly appreciated in terms of SEO and other considerations
-
My preference would be for B. This is because the company blog is well established and so will have a lot more traffic to it so your blogs there are going to get seen and read. By showing an excerpt you are avoiding duplication but still driving traffic to the new website blog. Showing an excerpt on the company blog will entice people who are interested enough to click through to the new blog who may not otherwise have seen the article.
Option A is least favourable for me because the search engines will still have to crawl the blog article on the old website so is wasting crawl budget on that site. Also, the move you are making is permanent and that is what a 301 tells the search engines. Th canonical tag is letting the search engines know which is the preferred URL to index. You really want to move the blog articles and then build new fresh links and traffic to them on the new website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Creation For Blog & Ranking Locally
Hey Everyone, I'm trying to rank for specific long tail key words such as: lower back pain treatment exercises lower back surgery options herniated disc exercises and etc. My question is: If I create a blog or article on these key words and integrate content and video within it and on youtube, will these blog posts come up locally when someone searches it within my area?
Content Development | | backinmotion1231 -
I have an integrated blog on my website, but should I have another blog elsewhere? Like Blogger? Tumblr?
Is it a good or bad idea to have other blogs, for the same company??
Content Development | | Coppell0 -
Do I really need a "Blog"?
Hello Moz community, I have a question about creating content on a new website that we just launched. Do we really need an area called a "Blog"? It's a financial website and the network admins have some security concerns about placing a blogging application such as Wordpress on the server because of PCI regulations. Can an area such as one called "Resources" where you list articles or posts be just as effective as a "blog"?
Content Development | | bcglf0 -
Difference in Forum and Blog for SEO
I was pushing my employer to agree to switch to add a blog onto our site and he asked me, what is the difference between the blog and a forum for SEO purposes. Besides the general look and feel and a forum being more community oriented, is a blog better than a forum for seo, and if so, why? It can be vice-versa I just need to fully understand this myself so I can begin to work on one and explain it to my employer. If anyone can provide any insight, it will be much appreciated.
Content Development | | ithvac0 -
Locating Guest Blogging Niches
Hey Folks, Does anybody have advice on tools I could use to locate blogs on specific topics? My plan is to approach the webmasters and offer guest blogging services. I know I could just do a google search for something like "KEYWORD blogs" but I thought I'd see if there is anything more sophisticated out there. Thanks, Rich
Content Development | | Rich-O0 -
Simple question: How many words optimal for blog posts
Hello, We're adding a blog to one of our sites. How many words should be in a blog post for it to be optimal for the search engines? If it varies from industry to industry, please give a couple of examples. We were going to do 500 words but that seems a bit long. Thanks!
Content Development | | BobGW0 -
Sourcing content and images for Office Interior Design Blog
Im currently building a blog on Wordpress, and I will be blogging about Office Interior Designs. When I look at my competition they have some great blog posts about office interior designs and I have no idea about how they get: a) The ideas to blog about, how do they find out about these office interior designs b) how they get the content for them, how do they know what to write about each one, do they need permission etc, c) if i am interested in doing a blog on the same office interior design as them, how can I get information )and permission from the company that done the office interior design) on the office interior design so i can blog about it and also how do i get the images and stuff. an example is http://www.officedesignblog.com/invensys-rail-office-concept/726/ I would like to cover this aswell, as i think my future readers would like to know about this. how did they get the images, and the information about the project so they could write a blog post about it? And how would I go about doing the same thing?
Content Development | | CompleteOffice1 -
Blog and seo
hi this is my first ever dip into the Q & a section of this website so go easy on mew please my question is , is it better to have a blog seperate fron your own site or within your website many thanks
Content Development | | Westernoriental0