Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
My "search visibility" went from 3% to 0% and I don't know why.
-
My search visibility on here went from 3.5% to 3.7% to 0% to 0.03% and now 0.05% in a matter of 1 month and I do not know why. I make changes every week to see if I can get higher on google results. I do well with one website which is for a medical office that has been open for years. This new one where the office has only been open a few months I am having trouble. We aren't getting calls like I am hoping we would. In fact the only one we did receive I believe is because we were closest to him in proximity on google maps.
I am also having some trouble with the "Links" aspect of SEO. Everywhere I see to get linked it seems you have to pay. We are a medical office we aren't selling products so not many Blogs would want to talk about us. Any help that could assist me with getting a higher rank on google would be greatly appreciated. Also any help with getting the search visibility up would be great as well.
-
Dr. Lee,
The search visibility dropping is likely due to a higher-traffic keyword phrase ranking or two dropping your website off of page 1 of Google. I am not sure what keyword phrases' rankings you are tracking with Moz Pro, but I am assuming it would be directly due to that. There is talk of a Google algorithm update going on as I write this in May 2017, but there are not many details on it yet (and Google Fred may have had an effect as well depending on when you first noticed the rankings drop). I would make sure your website content is up-to-date, and written to be helpful to your potential patients with each page having unique, non-spammy ads or duplicate content on it, and then setup Google Search Console and Google Analytics on your website, if you have not already, as this will have more specific details for you to analyze over time.
As for as the "Links" aspect of SEO, this can be a controversial topic, but generally any website wanting you to pay for a backlink, is probably not worth having a link to your website on (generally speaking). There are a lot of great directories that will help establish your new office more and aid in your NAP (Name, Address, Phone Number) Listing consistency, which can help your Google Maps rankings. Think BBB, Yelp, Healthgrades, Angieslist, etc. (Moz Local is a great tool for checking this). Having a monthly blog post on your website with relevant topics and helpful content is also a great way to increase your Search Visibility. Here is also a great guide by Brian Dean on Link Building in 2017- http://backlinko.com/link-building. Hope this helps and best of success!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why isn't our complete meta title showing up in the Google SERPS? (cut off half way)
We carry a product line, cutless bearings (for use on boats). For instance, we have one, called the Able, that has the following meta title (and searched by View Page Source to confirm): BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass However, if I search for it on on Google by part number or name (boot cutless bearing, boot cutlass bearing), the meta title comes back with whole first part chopped off, only showing this : "x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass - Citimarine ..." Any idea why? Here's the url if it will hopefully help: https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html All the products in the category are doing the same. Thanks!
Intermediate & Advanced SEO | | Citimarine0 -
Help! The website ranks fine but one of my web pages simply won't rank on Google!!!
One of our web pages will not rank on Google. The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem. There are no spurious redirects in place. The content is fine. There is no duplicate page content issue. The page has a dozen product images (photos) but the load time of the page is absolutely fine. We have the submitted the page via webmaster and its fine. It gets listed but then a few hours later disappears!!! The site has not been penalised as we get good rankings with other pages. Can anyone help? Know about this problem?
Intermediate & Advanced SEO | | CayenneRed890 -
Rel="self" and what to do with it?
Hey there Mozzers, Another question about a forum issue I encountered. When a forum thread has more than just one page as we all know the best course of action is to use rel="next" rel="prev" or rel="previous" But my forum automatically creates another line in the header called Rel="self" What that does is simple. If i have 3 pages http://www.example.com/article?story=abc1
Intermediate & Advanced SEO | | Angelos_Savvaidis
http://www.example.com/article?story=abc2
http://www.example.com/article?story=abc3 **instead of this ** On the first page, http://www.example.com/article?story=abc1 On the second page, http://www.example.com/article?story=abc2 On the third page, http://www.example.com/article?story=abc3: it creates this On the first page, http://www.example.com/article?story=abc1 So as you can see it creates a url by adding the ?page=1 and names it rel=self which actually gives back a duplicate page because now instead of just http://www.example.com/article?story=abc1 I also have the same page at http://www.example.com/article?story=abc1?page=1 Do i even need rel="self"? I thought that rel="next" and rel="prev" was enough? Should I change that?0 -
404's - Do they impact search ranking/how do we get rid of them?
Hi, We recently ran the Moz website crawl report and saw a number of 404 pages from our site come back. These were returned as "high priority" issues to fix. My question is, how do 404's impact search ranking? From what Google support tells me, 404's are "normal" and not a big deal to fix, but if they are "high priority" shouldn't we be doing something to remove them? Also, if I do want to remove the pages, how would I go about doing so? Is it enough to go into Webmaster tools and list it as a link no to crawl anymore or do we need to do work from the website development side as well? Here are a couple of examples that came back..these are articles that were previously posted but we decided to close out: http://loyalty360.org/loyalty-management/september-2011/let-me-guessyour-loyalty-program-isnt-working http://loyalty360.org/resources/article/mark-johnson-speaks-at-motivation-show Thanks!
Intermediate & Advanced SEO | | carlystemmer0 -
When is it recommended to use a self referencing rel "canonical"?
In what type of a situation is it the best type of practice to use a self referencing rel "canonical" tag? Are there particular practices to be cautious of when using a self referencing rel "canonical" tag? I see this practice used mainly with larger websites but I can't find any information that really explains when is a good time to make use of this practice for SEO purposes. Appreciate all feedback. Thank you in advance.
Intermediate & Advanced SEO | | SEO_Promenade0 -
Why is "Noindex" better than a "Canonical" for Pagination?
"Noindex" is a suggested pagination technique here: http://searchengineland.com/the-latest-greatest-on-seo-pagination-114284, and everyone seems to agree that you shouldn't canonicalize all pages in a series to the first page, but I'd love if someone can explain why "noindex" is better than a canonical?
Intermediate & Advanced SEO | | nicole.healthline0 -
Brackets vs Encoded URLs: The "Same" in Google's eyes, or dup content?
Hello, This is the first time I've asked a question here, but I would really appreciate the advice of the community - thank you, thank you! Scenario: Internal linking is pointing to two different versions of a URL, one with brackets [] and the other version with the brackets encoded as %5B%5D Version 1: http://www.site.com/test?hello**[]=all&howdy[]=all&ciao[]=all
Intermediate & Advanced SEO | | mirabile
Version 2: http://www.site.com/test?hello%5B%5D**=all&howdy**%5B%5D**=all&ciao**%5B%5D**=all Question: Will search engines view these as duplicate content? Technically there is a difference in characters, but it's only because one version encodes the brackets, and the other does not (See: http://www.w3schools.com/tags/ref_urlencode.asp) We are asking the developer to encode ALL URLs because this seems cleaner but they are telling us that Google will see zero difference. We aren't sure if this is true, since engines can get so _hung up on even one single difference in character. _ We don't want to unnecessarily fracture the internal link structure of the site, so again - any feedback is welcome, thank you. 🙂0 -
Should I 'nofollow' links between my own sites?
We have five sites which are largely unrelated but for cross-promotional purpose our company wishes to cross link between all our sites, possibly in the footer. I have warned about potential consequences of cross-linking in this way and certainly don't want our sites to be viewed as some sort of 'link ring' if they all link to one another. Just wondering if linking between sites you own really is that much of an issue and whether we should 'nofollow' the links in order to prevent being slapped with any sort of penalty for cross-linking.
Intermediate & Advanced SEO | | simon_realbuzz0