Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Can I use duplicate content in different US cities without hurting SEO?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Can I use duplicate content in different US cities without hurting SEO?

    Intermediate & Advanced SEO
    3
    4
    1568
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MJTrevens
      MJTrevens last edited by

      So, I have major concerns with this plan.

      My company has hundreds of facilities located all over the country. Each facility has it's own website. We have a third party company working to build a content strategy for us. What they came up with is to create a bank of content specific to each service line. If/when any facility offers that service, they then upload the content for that service line to that facility website. So in theory, you might have 10-12 websites all in different cities, with the same content for a service.

      They claim "Google is smart, it knows its content all from the same company, and because it's in different local markets, it will still rank."

      My contention is that duplicate content is duplicate content, and unless it is "localize" it, Google is going to prioritize one page of it and the rest will get very little exposure in the rankings no matter where you are. I could be wrong, but I want to be sure we aren't shooting ourselves in the foot with this strategy, because it is a major major undertaking and too important to go off in the wrong direction.

      SEO Experts, your help is genuinely appreciated!

      1 Reply Last reply Reply Quote 1
      • MiriamEllis
        MiriamEllis Subject Expert last edited by

        Yes, unfortunately, what the agency is suggesting is like a recipe from a duplicate content cookbook. They are trying to offer a shortcut to doing the actual work that should be involved in publishing hundreds of websites.

        Has the business ever considered consolidating everything into a single brand with a single site? That way, they could have 1 page for each city and 1 page for each service, redirecting all the old sites to the new one, and never having to worry again about creating content for hundreds of microsites.

        1 Reply Last reply Reply Quote 1
        • MJTrevens
          MJTrevens @Roman-Delcarmen last edited by

          Thanks for the response Roman. Totally agree with you on this, but if you canonical all but one of the pages, then those pages will be dropped from the Google index right? Google will almost always display the original version regardless of location. And therefore those pages will not reap an organic traffic. That pretty much puts us back at the starting point.

          I guess to simplify the question. If we use duplicate content on several sites various locations, is there any way we can get all those pages to rank in their respective markets?

          1 Reply Last reply Reply Quote 0
          • Roman-Delcarmen
            Roman-Delcarmen last edited by

            While not appealing, you should rewrite all the content to be 100% unique, if it is privacy policy, tos, etc, you can no index those to reduce duplication. Otherwise, your options are limited. I realize that the products/ services will be similar in nature, but writing them in a different way to reduce the significantly similar content.

            Alternatively, you can do a cross domain canonical tag, this tells Google that this content is duplicated intentionally on the other URL.

            Here are a few articles about that:

            https://moz.com/learn/seo/duplicate-content

            https://blog.kissmetrics.com/myths-about-duplicate-content/

            https://yoast.com/rel-canonical/

            http://webmasters.stackexchange.com/questions/56326/canonical-urls-with-multiple-domains

            Next, focus on building local links to the individual city pages, to further differentiate the cities and the intent. Also, using the schema.org for 'local business' on each versions of the URL's. And, again I will say this is not an ideal situation and the best case scenario would be to add that content on ONE domain just with different location pages, within a subdirectory format.

            IF THE ANSWER WERE FINE ---->>>>> DONT FORGET CLICK ON THUMB UP<<<<<

            MJTrevens 1 Reply Last reply Reply Quote 4
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • dailynaukri

              Duplicate without user-selected canonical excluded

              We have pdf files uploaded in the media of wordpress and used in our website. As these pdfs are duplicate content of the original publishers, we have marked links to these pdf urls as nofollow. These pages are also disallowed in robots.txt Now, Google Search Console has shown these pages Excluded as "Duplicate without user-selected canonical" As it comes out we cannot use canonical tag with pdf pages so as to point to the original pdf source If we embed a pdf viewer in our website and fetch the pdfs by passing the urls of the original publisher, would the pdfs be still read as text by google and again create duplicate content issue? Another thing, when the pdf expires and is removed, it would lead to 404 error. If we direct our users to the third party website, then it would add up to our bounce rate. What should be the appropriate way to handle duplicate pdfs? Thanks

              Intermediate & Advanced SEO | | dailynaukri
              1
            • ycnetpro101

              Duplicate content in Shopify - subsequent pages in collections

              Hello everyone! I hope an expert in this community can help me verify the canonical codes I'll add to our store is correct. Currently, in our Shopify store, the subsequent pages in the collections are not indexed by Google, however the canonical URL on these pages aren't pointing to the main collection page (page 1), e.g. The canonical URL of page 2, page 3 etc are used as canonical URLs instead of the first page of the collections. I have the canonical codes attached below, it would be much appreciated if an expert can urgently verify these codes are good to use and will solve the above issues? Thanks so much for your kind help in advance!! -----------------CODES BELOW--------------- <title><br /> {{ page_title }}{% if current_tags %} – tagged "{{ current_tags | join: ', ' }}"{% endif %}{% if current_page != 1 %} – Page {{ current_page }}{% endif %}{% unless page_title contains shop.name %} – {{ shop.name }}{% endunless %}<br /></title>
              {% if page_description %} {% endif %} {% if current_page != 1 %} {% else %} {% endif %}
              {% if template == 'collection' %}{% if collection %}
              {% if current_page == 1 %} {% endif %}
              {% if template == 'product' %}{% if product %} {% endif %}
              {% if template == 'collection' %}{% if collection %} {% endif %}

              Intermediate & Advanced SEO | | ycnetpro101
              0
            • BeckyKey

              Paragraphs/Tables for Content & SEO

              Hi Does anyone know if Google prefers paragraphs over content in a table, or doesn't it make much difference?

              Intermediate & Advanced SEO | | BeckyKey
              0
            • RosemaryB

              Does collapsing content impact Google SEO signals?

              Recently I have been promoting custom long form content development for major brand clients.  For UX reasons we collapse the content so only 2-3 sentences of the first paragraph are visible.  However there is a "read more" link that expands the entire content piece.
              I have believed that the searchbots would have no problem crawling, indexing and applying a positive SEO signal for this content.  However I'm starting to wonder.  Is there any evidence that the Google search algorithm could possible discount or even ignore collapsed content?

              Intermediate & Advanced SEO | | RosemaryB
              1
            • MyPetWarehouse

              Duplicate Content through 'Gclid'

              Hello, We've had the known problem of duplicate content through the gclid parameter caused by Google Adwords. As per Google's recommendation - we added the canonical tag to every page on our site so when the bot came to each page they would go 'Ah-ha, this is the original page'. We also added the paramter to the URL parameters in Google Wemaster Tools. However, now it seems as though a canonical is automatically been given to these newly created gclid pages; below https://www.google.com.au/search?espv=2&q=site%3Awww.mypetwarehouse.com.au+inurl%3Agclid&oq=site%3A&gs_l=serp.3.0.35i39l2j0i67l4j0i10j0i67j0j0i131.58677.61871.0.63823.11.8.3.0.0.0.208.930.0j3j2.5.0....0...1c.1.64.serp..8.3.419.nUJod6dYZmI Therefore these new pages are now being indexed, causing duplicate content. Does anyone have any idea about what to do in this situation? Thanks, Stephen.

              Intermediate & Advanced SEO | | MyPetWarehouse
              0
            • ParkerSoftware

              Will the use of lightbox affect SEO?

              I am looking to condense a features list on my pricing page. it is currently a static list however I want the user to click a button and a full list of standard features will pop up in a lightbox. How will this affect my SEO? Can Google read content in a lightbox?

              Intermediate & Advanced SEO | | ParkerSoftware
              0
            • MLTGroup

              Better to use specific cities or counties for SEO geographics?

              Hello SEO experts! We are encountering a difficult situation at our marketing firm with a client who wants to optimize her site for keyworks + counties, as she doesn't want to be restricted to one specific city. We have suggested alternate solutions like location pages, utilization of H2's, etc, however, she wants to know the effectiveness of using a specific city (ie: Winona, MN) vs a county (ie: Winona County, MN) for SEO purposes. The research I have conducted thus far hasn't gotten me very far, basically I'm seeing that it all comes back to what people search for (cleaning services in Winona, MN vs. cleaning services in Winona County, MN). Does anyone have any insight into this issue?

              Intermediate & Advanced SEO | | MLTGroup
              0
            • ChatterBlock

              Serving different content based on IP location

              I have city centric website.  For sake of simplicity, say I only have 2 cities -- City A and City B. Depending on a user's IP address, they will either get City A or City B.  Users can change their location through javascript on pages.  But there is no cross-linking between cities.  By this, I mean that unless you can read or execute javascript, there is no way for you to get from city A to City B. My concern is this:  googlebot comes to my site, and we serve them up City A.  How does City B get discovered if Googlebot doesn't read javascript? We have an xml sitemap plus plenty of backlinks to City B.  Is this sufficient? Should I provide a static link to City B (and vice versa) on the homepage for crawling purposes?

              Intermediate & Advanced SEO | | ChatterBlock
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.