SEO Developers
-
I have a team of inexperienced SEO developers and the argument we continually have is that its a marketing role - however most of it is technical, no view state, no js, page load time, csssprite, metatags, frequency of updates to server, duplicate content via coding methodology, lioading content prior to ads, not spidering ads (IT says impossible yet google says required) etc.
I looked at your referrals for developers and couldnt find any that recognized SEO as part of their skill set - do you believe tehre aer developers that specialize in this?
Thanks,
Michelle
-
one option is to have all ad code in separate files that get loaded on page-view, through an include. If you then place all ad files in their own folder, you can then noindex the entire folder in the robots.txt file.
Engineering and Marketing go hand - in - hand regarding SEO. What engineers say is "impossible" regarding SEO is due to their lack of specific methodology and the human condition that tends to cause people to instantly conclude that if they have never done it, never seen it done, or never been shown, then it must be impossible.
This is an existential concept common with people who are extremely logic oriented. Rather than arguing, it's much more efficient to do the research, and find the answers. Only at that point is it then wise to go back and say - here's a way it can be done. Show them links to actual blog articles or discussion forum pages where the topic is discussed, if need be.
It comes down to understanding that it's a teaching moment, with no ego involved. Purely educating others, so everyone can work together for the common good.
-
It sounds like they want you to disallow those components in your robots.txt file to keep them from getting indexed by search engines. Here's what the Google Webmaster Help says about robots.txt. If the ads are in an iframe, you can disallow the page the iframe points to. If it's an Flash file for example, and the link is in the Flash, you can block robots from indexing any of these ads if you put all of them in their own directory. For ads that will get indexed (if they're in the HTML), if you put a "rel=nofollow" on the links, I think search engines consider that enough?
For page speed, there are a few free tools people to help with page speed. In Chrome, you can install Page Speed. You can install the add-on in Firefox as well if you've installed Firebug first. This will test your page and give you a list of things you can do to improve performance. Once it's installed, you can have it test any page on your site, and it'll give you a list of things to do to improve performance. Another similar Firefox add-on I haven't had much experience with is YSlow.
-
DART is the industry standard software used to serve ads on a site. Google webmastertools indicates that ads should not be crawled utilizing the robot text function.
I admistrate mopst of this software as a marketer but several items such as page speed, etc are out of my range of skills.
-
Sorry, but what is DART code? Looked around a bit but couldn't find any info about it.
Depending on what you want IT and marketing to do... mostly I monitor the tools, and tell marketing and IT what needs to be done. I don't think IT would need to be in there, you should probably be able to tell them what changes need to be made without them digging through data and reports. Marketing could use tools to find good keywords to target, and especially if they do link building to find opportunities for that.
-
Thanks - Do you know how to have the robots not crawl the DART code - as my developer is saying that is not possible. Also would you expect IT and marketing access your tools or marketing only?
Thanks, Again,
Michelle
-
Good developers should do a lot of these things by default, like optimize page load time, use sprites, avoid duplicate content, load page content prior to ads, etc. A good SEO should be aware of all of these things, and when things need to change, should be able to communicate those changes to a developer. Identifying these issues are more on the SEOs themselves, not the developers. In my experience, most tasks are more front-end tasks, and a few are back-end, so depending on what your developer does, they should be able to handle the tasks within their niche if you point them out.
I don't think they need to put "SEO" in their skill-set.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword SEO
Hi everyone! I am pretty new to SEO so all the help would be great. Does every webpage on our website need a focus keyword for example like tructiepbongda Just to note that I am using Yoast on Wordpress. Many thanks,
Technical SEO | | yenu0 -
What Can I Do To Improve The SEO of My Site?
We have a website that is ranking okay but we can't seem to get past #6 or #7 for a specific national keyword, "self storage software". We are working on a more effective back-linking strategy right now, but we really are having a hard time identifying steps to take besides that. If anyone can help me out and give me some suggestions I would be very appreciative. Maybe even seeing a competitive analysis from someone else would help catch something that I am not seeing. Website is www.storageunitsoftware.com Thanks in advance.
Technical SEO | | kenturley0 -
CSS user select and any potential affect on SEO
Hi everyone and thank you in advance for your helpful comments. We have a client who is concerned about copying of content from their site because it has happened a few times in the last few years. We have explained that the content is essentially publicly available and that using the CSS selector user-select to prevent selection of text will really only prevent the technically limited users from working out how to get the text. He is happy that it will at least stop some people. So the question is would there be any way that this would have an affect on SEO? We would make an assumption that it doesnt but putting it out there for some feedback. Cheers Eddie
Technical SEO | | vital_hike0 -
SEO Ultimate’s and Yoast together
We are using SEO Ultimate’s and Yoast together on a Wordpress website, does anyone have negative experience by using this to plugins together? The main result to use this, is because we could remove the /product/ from the slug. We want clean URL’s and not URL’s that have: website.com/product/PRO1 or website.com/product-catagory/CAT2 (standard Wordpress) But we want: website.com/PRO1 or website.com/CAT2 In Yoast is possible to remove the URL /category/, but not the /product/. With SEO Ultimate’s it is possible. So we use them both. SEO Ultimate’s for the removal of the URL, and Yoast for it’s great functions: Sitemap, no index /page2/, no index media etc. etc. But Yoast gives the following note: ‘’WordPress SEO (Yoast) is known to cause conflicts with SEO Ultimate. Please deactivate WordPress SEO if you wish to continue using SEO Ultimate.’’ I was wondering what this could mean for overal SEO performance. And maybe there is a way to remove the URL’s by using other methods > and remove the SEO Ultimate’s plugin.
Technical SEO | | Happy-SEO1 -
Should we remove category paths for better SEO?
We're looking to build some serious content and capitalise on long-tail keyword traffic for our sub-category pages, example for targeted keyword "designer dining tables". Example of current link: www.website.com/designer-furniture/designer-dining-tables.html Would removing the category paths help? Example result - www.website.com/designer-dining-tables More user friendly URLs and better for SEO would you suggest? The only problem is, if we removed the paths would this have a hit on our traffic? Any advice would be much appreciated. We are using Magento platform.
Technical SEO | | Jseddon920 -
Have hostings location an impact on SEO
Hello everybody 🙂 I know, that some years ago it was important that you host your site in the same country where your target audience was in relation to SEO. Because Google used that to find out which country your target audience was. But is this still important and have it an influence today regarding to SEO? Hope there is someone who can help 🙂
Technical SEO | | JoLinda910 -
Domain redirection and seo implications
We have an existing site that is a subdomain but we recently acquired an exact match domain. Will building links to the exact match domain and having the domain point at our existing subdomain work or should we convert the entire site and redirect our existing subdomain to the new domain? What I'm trying to figure out is how to maximize the benefit here and how the existing mass of links pointing to our existing subdomain (shop.domain.com) can be used. New domain: keywordshop.com Existing URL: shop.domain.com
Technical SEO | | CHarkins0 -
What are the SEO related negative aspects of having a blog on a subdomain?
Just double checking this one. Is it less than ideal to have a blog on a subdomain rather than as a sub folder on a domain?
Technical SEO | | PerchDigital0