Domain Authority Dropped from 13 to 1
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Hi there,
I know Domain Authority is not a KPI, it's a relative metric but we saw a huge dropped down in our domain authority this week and I got worried. I am trying to understand why this happened? Any idea? Our website link is here https://www.wealthmanagementcanada.com
Is it something related to Moz update or with our website?
Regards,
Ahmet -
Actually, you are right. The reported links just went down to 0. I don't know why would that happen?
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It would also be a good idea to check what happened to the domain authorities of competitors / similar companies. If they dropped off in a way that's relatively consistent with yours, that could be an indication of something related to the particular Moz update.
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So the Moz crawl has been dropping links and picking up new ones on every crawl. Check your moz reported links. If there is a big drop here or none reported at all, it would explain your authority loss. Also as the moz crawl grows some links are not valued as high as others, this would also reflect the drop.
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Moz Domain Authority [Megathread]
Hey Moz Community, We've noticed that there are questions about Domain Authority, what it is, and how to positively impact it. We're here to answer your questions! For a full overview, please see our help hub article here: https://moz.com/learn/seo/domain-authority First, it's important to keep in mind that Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). It is not a Google ranking factor. Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. Since DA is based on machine learning calculations, your site's score will often fluctuate as more, fewer, or different data points become available and are incorporated into those calculations. For instance, if facebook.com were to acquire a billion new links, every other site’s DA would drop relative to Facebook’s. Because more established and authoritative domains like Facebook will have increasingly larger link profiles, they take up more of the high-DA slots, leaving less room at the higher end of the scale for other domains with less robust link profiles. Therefore, it's significantly easier to grow your score from 20 to 30 than it is to grow it from 70 to 80. For this reason, it’s important to use Domain Authority as a comparative metric rather than an absolute one. The best way to influence your DA is to improve your overall site health with a focus on the quality and quantity of external links pointing to your site. Check out this video for more details on how to impact DA Happy analyzing!
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