Help! Rankings dropping after optimising
-
I have been using MOZ a lot, in the past I have always been able to optimise a website enough to rank well in my local areas, but lately every time I optimise a website based on MOZ recommendations the rankings are just dropping and dropping... I haven't focused any efforts on backlinks, but a few sites have gone from the first page of SERP to 2nd and continue to drop... I have 2 example sites:
https://www.documentmanagementsoftware.com.au/ - optimised for "Document Management Software" - was initially ranked no.7 in google AU, now it is no.16 after my efforts.
http://www.tmphysio.com.au/ - optimised for "canberra physiotherapy" - was no.6 now it is dropping to no.9 after 'optimisation'
Any help or insights would be extremely helpful as I feel hopeless!
-
Thank you very much for your response. After more research today and looking around the Q&A's on MOZ I thought that must be the best strategy. You response has confirmed that! Thank you again.
I'm just really surprised that documentmanagementsoftware was ranking no.6 in February 2017... was there google updates that caused that to drop?
-
Hi Luke,
The onsite SEO for both sites actually looks pretty good - looks like Moz has helped you optimize the pages well!
Where both sites are not doing so well appears to be with the links pointing to them.
On the Document Management Software site, there really aren't any good links pointing to the site. It looks like there are a few really old businesses linking to it, but that's about it. Not enough "quality" links for it to be competing with the top sites for "document management software".
On the physio site, it looks like there are a lot of old "SEO links" pointing to the site which would be doing more harm than good (hopefully these are disavowed), eg:
http://sportsinjurycentre.net/sports-physiotherapy-kippax-expert-sports-injury-management/
http://diagnosisneckpain.com/neck-ache-sufferers-talk-to-a-deakin-physio-for-fast-relief/In summary, onsite SEO is looking good but I think you should focus your efforts on improving the offsite SEO for both sites.
Cheers,
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it helpful for seo to have helpful links at the footer?
HI, suppose my homepage has good content but no external links to other sites for more info. and no helpful internal links in the footer to learn more. and my competition has 9 internal links in the footer which links to other pages on the site who has more SEO boost? I know the answer , does it really makes a difference or its minute?
Intermediate & Advanced SEO | | SIMON-CULL1 -
Rankings dropped 71% in Google and 65% on Mobile
My rankings just tanked big time. The only problems are #1 Canonical Tags #2 Missing H-1 Tags, #3 URL too long. Are these high priority items now? I just lost a ton of page one rankings after very high rankings for the past 6 years.
Intermediate & Advanced SEO | | Boodreaux0 -
Keyword keeps fluctuating between a high rank and no rank?
I've searched around and I can't seem to find anyone else describing the issue I'm seeing. Basically for a very long time our website (snappages.com) has always ranked in the tens and twenties for "create a website". It's a high volume keyword and we get a lot of traffic from it. Around May 16th it suddenly disappeared completely from search results on Google and now it will sporadically show back up with a SERP in the twenties every 5-10 days for a few hours and then completely disappear again. This pattern has continued to this day. I've checked and there are no manual penalties and nothing has really changed dramatically from a content perspective or anything like that. I would understand if we got penalized and our ranking dropped, or even if it just completely disappeared? This is the only keyword that this is happening for, all the others remain unaffected. Anyone know how I can find out why this is happening or have suggestions on how to fix it?
Intermediate & Advanced SEO | | stestone0 -
Website not ranking
Firstly, apologies for the long winded question. I'm 'newish' to SEO We have a website built on Magento , www.excelclothing.com We have been online for 5 years and had reasonable success. Having used a few SEO companies in the past we found ourselves under a 'partial manual penalty' early last year. By July we were out of penalty. We have been gradually working our way through getting rid of 'spammy' links. Currently the website ranks for a handful of non competitive keywords looking at the domain on SEM RUSH. This has dropped drastically over the last 2 years. Our organic traffic over the last 2-3 years has seen no 'falling off a cliff' and has maintained a similar pattern. I've been told so many lies by SEO companies trying to get into my wallet I'm not sure who to believe. We have started to add content onto all our Category pages to make more unique although most of our Meta Descriptions are a 'boiler plate' template. I'm wondering.... Am I still suffering from Penquin ? Am I trapped by Panda and if so how can I know that? Do I need more links removed? How can I start to rank for more keywords I have a competitor online with the same DA, PA and virtually same number of links but they rank for 3500 keywords in the top 20. Would welcome any feedback. Many Thanks.
Intermediate & Advanced SEO | | wgilliland1 -
My Domain authority dropped 9 points... Does anyone have any suggestions to fix this significant drop.
My domain authority dropped by 9 points and I haven't done anything differently since the last scan. What is going on?
Intermediate & Advanced SEO | | infotrust20 -
How to improve my rankings?
Hi guys, I'm targeting a specific country NZ to start off with as my site is only new 3months old - whilst I'm trying to rank for various keywords such as - psychic readings, online psychic readings, love psychics, clairvoyant, astrology, tarot card readings etc I can see I'm slowly ranking around 18, 20,30,40 through my blog page, but nothing from the site. I know the site is content thin and were currently working on improving this, is there anything else you can suggest that perhaps I might need to be aware of? Or any tools I could use to go about getting information that could help put me ahead lol Thanks all!
Intermediate & Advanced SEO | | edward-may0 -
Title Tag Help
Hi everyone, So, I have some general question's about Title tags. My question's are as follows: 1. If i have a title tag like this 'Commercial bathroom instillation '. Will I show up for Commercial bathroom or Commercial bathroom instillation? The reason I ask is, i'm aiming for Commercial bathroom which has more search volume, but here is where the problem comes in. If I have Commercial bathroom instillation it is a more compelling title. Ideally i'm aiming for Commercial Bathroom, so im in a bit of a conundrum, as you can see. 2. My second question is if I have 'Bath Review and Shower review' for my title tag. Will I show up for Bath Review individually, and shower review individually, or only when someone search's that exact query? I hope that makes sense thanks. Peter
Intermediate & Advanced SEO | | PeterRota0 -
My site rank is not consistent. Once it at first page , then for the next week it is not found in top 100 position. Again two/ three weeks later it ranked automatically without any work. Why this is happening?
Here's the following are available in my site: robot.txt file is included sitemap available Natural link building going on. in a week total 100 links we are creating. 30 social bookmarks, 30 directory submission, 20 blog comments, 20 forum links All the blog and forum links are from relevant sources. Please help me ..
Intermediate & Advanced SEO | | coldfireinc0