Does the position of your main keyword phrase matter within the page?
-
The addition of a new grid type navigation within the body of our page could mean that the keyword phrase the page is optimized for could be pushed below the fold. Is this a bad thing?
-
Hello Donald
Thank you for your reply. Apologies for not responding. I didn't get a notification! A new navigation grid was potentially going to push descriptive text below the fold. The new grid will have text overlying the grid images. As you have rightly said the key to an optimised design is to provide a good user experience and so we have juggled the elements about and put the description (including our keyword phrase) above the grid which moves it above the fold.
Thanks again
Catherine
-
That was a possibility with one of the designs. The new, navigation grid (aimed at improving navigation) would potentially push the keyword phrase below the fold.
Really sorry for the slow response - for some reason I didn't get a notification of your comment!
-
I agree, Donald. And to answer your question, yes, it most certainly matters.
So, your new navigation is pushing your page content below the fold? Is that correct Catherine?
-
Hi Catherine,
As far as matter of importance is concerned, you main keyword phrase should technically be in your H1 tag. This will tell crawlers that this information is most important. If you are using images above the fold is there text on these images? What is pushing your main keyword phrase below the fold?
Google will generally rank the page based on the overall content and the value it gives to the searcher.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of using spaces or no spaces on product category page varient keywords
Hello, all fellow Mozzers,
On-Page Optimization | | JamesDavison
I have taken over a project and this account, so can't change the username according to MOZ.🙃 We run an eCommerce website, and to me, some of the content is conflicting as some pages have more information content than what I would put in a commerce page, but this is how the boss wants it to work, personally, I would separate the content out.
The page I'm working on:
https://www.longstonetyres.co.uk/tyres/205-70-14.html
and this is an example of the rest of these types of pages, I will be tackling:
https://www.longstonetyres.co.uk/tyres/125-15.html I was tasked to improve SEO ranking, when using the MOZ page grader I had a score of 24 out of 27 83% SEO score and 3-page problems. 7th position in Google for the search term 205/70 R14 As it is a generic product listing page, It was pointless to add to the URL and the Internal links I can't reduce as these are links to products, so I went to reduce the
keyword stuffing and making the page content more natural, this improved the page to 25 out of 27, 87% SEO score and 2-page problems. Improvement to 3rd position in Google, but he wants to chase 1st place to be above his competitors, which is fair enough. It turns out that in the past, they have used this type of page to try and get a high ranking for several search terms, as it is a different variation on a tyre size terms are:
205/70 R14, 205/70R14, 205/70 R 14
205/70 X 14, 205/70X14, 205/70 X14
and so on for all the different ways you can search for this tyre size. He is also convinced Google will see these as different search terms, and while I agree to an extent, this causes Keyword Stuffing on the page, which in turn was harming the rankings. Each product listed on the page already has its own title 205/70 R14, 205/70 HR14 and so on, so my question is. What is the best practice for writing content on these types of pages to gain high rankings for several Keywords, and what value does writing the same keyword with spaces and no spaces have? Any help or advice is welcome, so I have a better understanding of how to approach this for this page and the rest of the site. Cheers Mal0 -
When making content pages to a specific page; should you index it straight away in GSC or let Google crawl it naturally?
When making content pages to a specific page; should you index it straight away in GSC or let Google crawl it naturally?
On-Page Optimization | | Jacksons_Fencing0 -
PAGE TİTLE
<title> </span>Home to home moving 4356 <span></title> page A <title> </span>Home to home moving 3723 <span></title> page B These two titles are the same?
On-Page Optimization | | iskq0 -
Does having more products in a category than others help with ranking that page with a particular keyword like iphone cases. We have thousands of products and wondered if it would hellp these all being on the website.
does having more products in a category than other websites help with ranking that page with a particular keyword like iphone cases. We have thousands of products and wondered if it would help these all being on the website.
On-Page Optimization | | Casefun0 -
To enter keyword meta tags or to not enter keyword meta tags?
I've been doing SEO for awhile, but new to SEOMoz. I'm surprised that SEOMoz does not recommend keyword meta tags. I didn't enter them for the longest time because I know Google doesn't care about them. However, I did read that other search engines DO use them. And therefore that is why you should have them. I teach my customers about SEO, and I know it would be much easier for them not to enter or worry about the keyword meta tags. However, I would love to hear opinions here. And to Bing/Yahoo put any weight into them or is it only really small search engines? Thanks! Hilary
On-Page Optimization | | endlessrange0 -
Authority of a page
What factors contribute towards the authority of a page ? No. of links to a page ?
On-Page Optimization | | seoug_20050 -
What are the benefits of targeting one keyword phrase per page vs. multiple keywords per page
What are the benefits of optimizing a page for one keyword phrase versus a group of similar keywords, like this one that Rand posted on another blog entry http://bit.ly/7LzTxY: Ted Baker Ted Baker London Ted Baker Clothing Ted Baker Mens Ted Baker Mens Clothing Ted Baker Mens Collection
On-Page Optimization | | EricVallee340 -
Why home page ranks higher than keyword-optimized page
We have a page that is optimized for the keyword "job scheduling". A search on the keyword "job scheduling" results in this page not ranking at all, while our home page (uc4.com) ranks third. Could you provide some ideas/suggestions as to why this would be the case and how to make our job scheduling page rank higher? Thanks, claudia
On-Page Optimization | | claudmar0