Bit.ly Links & Google

[roger205]

Does Google treat bit.ly links differently? If someone linked to my site through bit.ly, would Google see that link as if they had used the normal (exmaple.com/blogpost/) link?

[DickensLawGroup]

I've had this same question, thanks for the answers all!

[eyepaq]

Does Google treat bit.ly links differently?

** Yes, but the difference is small.

So bit.ly links are good as they use 301 redirects and although the official version is that they don't lose any page rank they do a little. From the 3o01 or else - it doesn't matter from where, but they do loose some. If you get any - that's fine - don't worry about it. If you build a link building strategy on those - that's another story and a good but very grey area

[DonnaDuncan]

I think this is what you're looking for.

"When you shorten a link with Bitly, you are redirecting a click from Bitly to the destination URL."

Bitly uses 301 redirects, which means no page rank or link juice is lost in the process. Google's Gary Illyes confirmed that 3xx redirects no longer lose PageRank in July 2016.

If that doesn't answer your question, please let us know.

[Kenn_Gold]

Do you mean for the referrer in GA? If so, than the referrer will be the original source URL, not the Bit.ly URL. Also for the source, so if you use Bit.ly from Twitter back to your site, in GA the traffic will show under social in the acquisition section.