Wordpress when to use posts or pages
-
Hi Guys,
I have a network of EMD sites that currently use a homepage and then we have a blog page which has 5-6 posts on. Is this the best way to do it with sites under 10-20 pages?
Or should we create say 3-4 new pages/categories and drop the posts relevant to each page/category in there?
Thank you
Jon
-
You can think of your Wordpress Pages and Posts, think of hard and soft landscape elements.
HOW DO I USE PAGES?
Pages are like the boulders of your website. They anchor customer expectations, and provide a semi-permanent structure for your site. Typically pages answer the big questions "Who are you?" "What do you do?" "How can I get in touch with you?" and so on. When paired with solid navigation architecture, pages also keep important information easily available for visitors.
HOW DO I USE POSTS?
Posts are like the annual flowers you put in for a splash of color. A steady stream of posts shows visitors and search engines you have relevant, up to date information. Posts can also provide interesting new reasons for visitors to come back to your site after the initial visit. They allow you to capture more long-tail search traffic, and give you an opportunity to list your blog in RSS directories. Posts also have a shorter shelf life than pages. Once they are replaced by new posts, old posts will always be available in the archives, or accessible via search. However, it can be more difficult to locate old posts as compared to pages.
FUN WITH POSTS & PAGES:
Wordpress has interesting features available for pages and posts.
For example, let's say you have a page explaining a specific line of EMD services. You can also create an EMD category to collect blog posts related to that service. Using that EMD category, you can collect these posts into a feed and embed that category feed into your EMD service page. The result is a static page for your EMD service, which also includes your latest EMD posts.
Good for your visitors, good for search engines.
-
Generally speaking, search engines expect to see a combination of long-lasting content and regularly added new content. At least some of that content should be accessible through site-wide navigation. How much of it depends on the competitive landscape.
Users generally expect enough core (page level) content to give them confidence and trust in a site's ownership.
Given that combination of factors, it's usually best to have at least a couple or few pages that don't change significantly over time. And "About" page, and a "Contact" page should be the minimum used, regardless of competitive landscape factors.
The home page itself can, if desired, consist mostly snippets from the most recent blog articles. There should, either on the home page, or on a main blog landing page, as well as throughout all article pages, be a list of the top categories of articles.
Alternately, you could have the home page itself be informational and generally not change over time.
Again, a lot depends on the competitive landscape specific to your targeted keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
For an e-commerce product category page that has several funnels to specific products, for SEO purposes does it matter whether the category page's overview content is above or below those funnels?
We manage an e-commerce site. On a category page, there are several funnels to specific products. We moved the category overview content below those funnels to make it easier for users to quickly get to products. Seems more user friendly to me, but could that move of the main content to the lower part of the page be a negative ranking factor?
On-Page Optimization | | PKI_Niles0 -
Keywords used to land on specific page?
Hi all, Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data. I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.
On-Page Optimization | | RaoulWB0 -
What to do about pages I have deleted?
I have been working through the dead links on my page and recreating the page with new content for those pages that it still makes sense to have on the site. But I have a few that were just changes of the title, spelling mistakes or other ways of saying the same thing In other words I created a page called "areas of the UK we cover" but decided to change it to "areas covered" However, I must have created links to this page and now it is a dead link with a page authority of 19 I think it would be spammy to have two pages, one called "areas covered" and the other called "areas of the UK we cover. It's not a disallow in Robots.txt because the page does not exist Please note I do not have access to the header to add code for a 301 redirect. I'm still using webs.com but not for new sites. I also have a page called singing telegrams london, that I changed from singagrams london. These are two words for the same thing but they are two very different keywords would it be ok to recreate this page and create content for singagrams london. Help is much appreciated
On-Page Optimization | | singingtelegramsuk0 -
SeoMoz On-Page Rating
Hello everyone! I am just checking the on-page optimization for the website I look after and I am getting some ratings related to the keywords I target for those pages. How should I consider the numeric score I get? (10 on average) Also what is a good score for those pages? Cheers Oscar
On-Page Optimization | | PremioOscar1 -
Your thoughts on page navigation
Hi again SEOmoz community. What are your thoughts on mainpage navigation. How it should be handled? Scenario 1. - links to the main sections with a mouse rollover feature where it shows subsections of the main sections Scenario 2. - links to the main sections, but the subsections are hidden and only visible on the click Scenario 3. links to the main sections and subsections allways visible I would like to hear you oppinions on this. What did you find as the best featrue, or did you try to find someting new entirely. What do you think would be the best scenario SEO wise and in the light of keeping links on page in decent numbers 🙂 Imo, Scenario 2 is the option to go with. Tnx in advance for all your replys. Sincerely, sinisa
On-Page Optimization | | TataSinke0 -
Tags on blog post
I have just ran a report on SEOMOZ and it's came back saying I have over 1000 pages on my website with duplicate content, I thought wow that's not good, however when I looked at the report it was counting duplicate content because I have used more than one tag on a blog post, for example the blog post: www.example.com/blog-post/ Has the tags example 1 example 2 example 3 Meaning I have these URLs www.example.com/blog/tag/example-1 www.example.com/blog/tag/example-2 www.example.com/blog/tag/example-3 All 3 URLs above have the same content as www.example.com/blog-post/ because of the tags, is this a problem? Thanks
On-Page Optimization | | Paul781 -
Using fathead page keywords for directories and as a red herring to competitors
I'm fairly new to SEO and I have been reading a lot on here and the SEOmoz guides over the last few days, finding it very interesting. I am wondering about page keywords, I read that the engines no longer use them. In this thread they say they still use them because of directories. http://www.seomoz.org/ugc/why-i-still-use-meta-keywords#new-comment So I was wondering, because directories are always smaller scale than search engines would keywords that are normally high competition have more clout in them? If so then using them could be misleading to competition if they think they are the actual keywords? or might this contradict between your actual chosen keywords in the directories backlink anchor text or something?
On-Page Optimization | | Zoolander0 -
How to best use our blog posts for SEO?
My company recently created a WordPress hosted blog. It is hosted completely separate from our company site. The primary domain for the blog is blog.mydomainname.com, but we immediately created a folder within our company website for www.mydomainname.com/blog that has a reverse proxy to the blog itself. I'm curious though if we should consider taking the content from the blog posts and re-creating that within our company website as well? The blog posts are very good SEO rich content, and we always struggle to find new content to put on our company website as it is already. Would like to get some folks thoughts on this. Thanks!
On-Page Optimization | | KHCreative0