Wordpress when to use posts or pages
-
Hi Guys,
I have a network of EMD sites that currently use a homepage and then we have a blog page which has 5-6 posts on. Is this the best way to do it with sites under 10-20 pages?
Or should we create say 3-4 new pages/categories and drop the posts relevant to each page/category in there?
Thank you
Jon
-
You can think of your Wordpress Pages and Posts, think of hard and soft landscape elements.
HOW DO I USE PAGES?
Pages are like the boulders of your website. They anchor customer expectations, and provide a semi-permanent structure for your site. Typically pages answer the big questions "Who are you?" "What do you do?" "How can I get in touch with you?" and so on. When paired with solid navigation architecture, pages also keep important information easily available for visitors.
HOW DO I USE POSTS?
Posts are like the annual flowers you put in for a splash of color. A steady stream of posts shows visitors and search engines you have relevant, up to date information. Posts can also provide interesting new reasons for visitors to come back to your site after the initial visit. They allow you to capture more long-tail search traffic, and give you an opportunity to list your blog in RSS directories. Posts also have a shorter shelf life than pages. Once they are replaced by new posts, old posts will always be available in the archives, or accessible via search. However, it can be more difficult to locate old posts as compared to pages.
FUN WITH POSTS & PAGES:
Wordpress has interesting features available for pages and posts.
For example, let's say you have a page explaining a specific line of EMD services. You can also create an EMD category to collect blog posts related to that service. Using that EMD category, you can collect these posts into a feed and embed that category feed into your EMD service page. The result is a static page for your EMD service, which also includes your latest EMD posts.
Good for your visitors, good for search engines.
-
Generally speaking, search engines expect to see a combination of long-lasting content and regularly added new content. At least some of that content should be accessible through site-wide navigation. How much of it depends on the competitive landscape.
Users generally expect enough core (page level) content to give them confidence and trust in a site's ownership.
Given that combination of factors, it's usually best to have at least a couple or few pages that don't change significantly over time. And "About" page, and a "Contact" page should be the minimum used, regardless of competitive landscape factors.
The home page itself can, if desired, consist mostly snippets from the most recent blog articles. There should, either on the home page, or on a main blog landing page, as well as throughout all article pages, be a list of the top categories of articles.
Alternately, you could have the home page itself be informational and generally not change over time.
Again, a lot depends on the competitive landscape specific to your targeted keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If Product Pages Perform Well In Google then Is It Possible That Category Page Can perform Well In Google?
Hi All, For my ecommerce site I have optimized my product pages very nicely like good images, detailed information about products, good reviews, implemented schema for my product and reviews and very perfect onpage. Now my query is if my products pages performing well in google then there are chances that my category page rank well in google too? Thanks!
On-Page Optimization | | wright3350 -
Is it better to try and boost an old page that ranks on page #5 or create a better new page
Hello Everyone, We have been looking into our placements recently and see that one of our blog posts shows on page #5 for a popular keyword phrase with a lot of search volume. Lets say the keyword is "couples fitness ideas" We show on page 5 for a post /couples-fitness-ideas-19-tips-and-expert-advice/ We want to try and get on the first page for that phrase and wanted to know if it is better if we did one of the following: 1. Create a new page with over 100 ideas with a few more thousands of words. with a new url (thinking /couples-fitness-ideas) 2. Create a new page with a new url (thinking /couples-fitness-ideas) with the same content as the currently ranking post. We would want to do this for more freedom with layout and design of the page rather than our current blog post template. Add more content, let's say 100 more ideas. Then forward the old URL to the new one with a 301 redirect. 3. Add more content to the existing post without changing the layout and change the URL. Look forward to your thoughts
On-Page Optimization | | MobileCause0 -
Home Page Keywords not Ranking and Assigned to Inside Pages
Hi, thank you for taking the time to read this. We have a few websites with the same problem. I will use http://www.prepared-meals.com as an example: The home page was ranking on page one for keyword "Prepared Meals". The site is about 6 months old. We use the Moz page optimizer on all pages of our websites to score an A rating. Recently we found the home page is no longer showing up in search results and the keyword "prepared meals" now points to an inside page that is not relevant: http://www.prepared-meals.com/Senior-Meals/Moms-Meals-Reviews.html this page shows up for Prepared Meals around page 15 in Google results. We have read keywords in the URL might be the issue, even though the page optimizer in MOZ says to do that. We are wondering if this is the issue or there is some other problem we are not aware of. Again, thank you for you for your time. -Craig
On-Page Optimization | | CraigSWD0 -
Too Many On-Page Links
Ok so I am very new to MOZ, and we have just set up our PRO account and campaign. When we got our crawl results we had 4 pages with "too many on-page links". All of these pages correspond with our blog, which is a wordpress hosted blog that is integrated into our site. Our site is www.moxicopy.com and the blog is www.moxicopy.com/blog I am confused on how we have over 100 on page links on these pages, as we have very few links on our blog.
On-Page Optimization | | Moxicopy.com0 -
Page Title
My website was hacked last November and then again last week. Prior to the hacking we were at number one in Google.co.uk for our main search term "nile cruises' for years. After last November's hacking we dropped to about position 4 and after last week we are at position 7. Ima rebuilding the lost data and I am having to create new Title and Description meta data for each of the indexed pages. I am taking the opportunity to try and ensure my titles and descriptions are good and the correct length, etc but wondered about the best title format. I set our home page title over the weekend as: Nile Cruise | Leading ABTA & ATOL Bonded UK Nile Cruise Specialist I was going to try and cover 3 keyphrases in the title like this: Nile Cruise | Nile Cruises | Nile Cruise Bargains But I thought that might look a bit spammy because the 3 phrases are very similar. I wondered what anyone else might suggest? Thanks, Colin
On-Page Optimization | | NileCruises0 -
Page title changes based on results per page
I have a product listing that allows customers to set a results per page option. This ads a GET variable to the URL. I've added the page number to the title of this page if they go past the first page. If this results per page variable is added to the URL then google see it as a different page. Do I need to change the page title for this?
On-Page Optimization | | BedInABox.com0 -
Tilde + On-page Optimization
I'm analyzing my Hispanic site www.escolares.net, and I noticed that on-page optimization rank with an F pages using a tilde in target keywords. Does anybody know if SeoMoz software can completely understand in their analysis special characters as tildes? Cristian Majluf
On-Page Optimization | | motorpod1 -
Wordpress Pages vs. Posts
When building a blog to promote a particular affiliate offer, I usually like to use a static "page" homepage and then have my posts displayed on another part of my site. I've noticed that my wordpress pages almost always rank higher than wordpress posts and I can't explain it... Here are some possibilities I've thought of: XML Sitemap priority is set at 60% for pages and only 20% for posts My main navbar lists the pages which consequently means they get linked to on every page on my website. Some other phenomenon within the wordpress framework... If it helps, I use Thesis v1.8 on all my sites. I guess my ultimate question is: If pages do in fact rank higher than posts, is it worth it for me to go back and change the site structure on all my blogs which are using posts instead of pages. I know making major modifications like that can be disasterous but will it ultimately pay off? Thanks
On-Page Optimization | | drewhammond1