How To Assign Pricing Based On User Location (Traffic Coming From Adwords)
-
Hi Mozzers, this may be more of a web development/analytics question than SEO, but hopefully someone has the experience to help me out.
My company is currently conducting an Adwords campaign targeting B2B clients for products and services across Canada. Ideally each customer is registered as a client in our system when they make purchases, but this limits our customer base to those willing to create an account with us and wastes our Adwords budget.
Now we are moving towards a "walk-up" e-commerce platform which would allow non-members to make purchases without setting up an account first. However, pricing for our products and services differs based on province (different taxes, transportation costs, etc.) and the system currently requires a user to login in using their postal code (zip code) to help the platform generate products, services and pricing specific to their area.
This has caused an enormous bounce rate and I am looking for a way to generate said product/service/pricing lists based on some form of automated system which identifies their location and reacts accordingly. In other words, I want our system to recognize where a user is searching from and provide them with the relevant information without them having to input any data (in this case, their postal code).
I had thought that using a Google Geolocator API might do the trick, but I'm unsure as to whether it is useful for what I have in mind.
Has anyone had this experience before and if so, what solutions did you come up with?
Looking forward to any insights and suggestions!
Rob
-
Hey Roman,
Thanks very much for your response - our issue is not so much with multiple currencies within the same website (we're only selling in $CAD). The issue is that our products ship out from various warehouses located across the country.
Promos and special deals are available, but they can be different in different provinces.Since we want to reduce shipping costs and it's important that customers see deals that are relevant to their regions (provinces), we need their postal (zip) code in order to give them relevant products and promos.
The problem is that asking someone for their postal code reduces our conversion rate and lowers our sales, so we are looking for a way to geographically locate a visitor to the site without them having to fill in their postal code.
Hope this helps to clarify!
Thanks,
Rob
-
This is just an example of the code that you are looking for, Keep in mind that you have to prepare your website as multilingual and multi currency website.
-
-
Basically you need to use a Geolocation script to determinate which version of your website
Example you sell on 3 different regions, so you have 3 version of your website Cananian Dolar, American Dolar and Mexican Pesos
1. Mexico
2. Canada
3. USASo your script will dertimate firts what kind of user is getting into the website and the will show the right version
This is one of the sites that I manage and as you can see.
https://www.phen375.com/
and as you can see has multiple languages and multiples currencies ( 6 currencies and 7 languages availables) so if we have a client coming from Mexico, the browser will show the spanish version or if the client is from France the browser will show the French Version with Euros as Currency.Hope this information would help you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google AdWords Class Action Settlement?
Has anyone received and responded to a notice of class action settlement from Google Adwords? The sender (and the website it directs to) is adwordsclassaction.com. I see that there was such a thing, I am just not sure whether that domain is the official one to respond to?
Paid Search Marketing | | Linda-Vassily0 -
Looking for an intensive Adwords training classes in San Francisco or a good online resource!
Hi everyone, It may not be the right forum to post such a request but I am looking for an intensive advanced adwords training program within the next 2 weeks in the San Francisco area. I am adwords certified since last week but I have never really managed multiple accounts before and I am looking for something that would get me up to speed. I have already researched online and found that Cardinal Path, Luna Metrics and Academy X are offering such classes but nothing this month. Do you guys have any suggestions for a good intensive training program around the San Francisco Area that offers classes this month? Online resources are welcomed as well. Thanks for letting me know!
Paid Search Marketing | | Ideas-Money-Art0 -
How to Preserve Capitalization of Specific Letters in AdWords?
I've used dynamic keyword insertion variations in Google Adwords, but here's one that's a bit tricky and I'm starting to think the only way to do it is to create a unique campaign group for this keyword without DKI to pull it off. Trying to dynamically insert the keyword actiNOS, but see no way to over-ride DKI in the campaign for this term. Any ideas or suggestions, or do I need to create a separate adgroup without DKI for this term?
Paid Search Marketing | | Prospector-Plastics0 -
How do I print off Google Adwords Certification certificate through Google Partners?
Hey everyone, How do I print off Google Adwords Certification certificate through Google Partners?
Paid Search Marketing | | jhinchcliffe1 -
AdWords Negative Keywords
Hello community! I got a bit stuck with negative keywords management today! I have updated the negative keyword list and as it can be shared among all my active campaign I put it into the shared library. But when I downloaded the recent changes on Editor I can't get to see the new negatives and I can't check their match types. Do I have to upload the list on Editor for each campaign? Thanks
Paid Search Marketing | | PremioOscar0 -
Variations of keywords in Google Adwords
Hello. Is it worth running ads for both of the following keywords in Google Adwords (phrase match for both)? 1. "keyword one" 2. "keyword one nyc" If I don't run the second keyword, my ad will still be triggered by a search for "keyword one nyc." So is there a benefit to running both? By the way, the Google Adwords campaign is limited in geography to the NYC metropolitan area. Thank you!
Paid Search Marketing | | nyc-seo0 -
Does anyone else get a crazy amount of misdials to your AdWords call extension?
Not sure how many people here also do PPC, but I thought it couldn't hurt to ask. Since we added a call extension to one of our AdWords campaigns a few months ago, we have gotten a crazy amount of misdials/wrong numbers. I'm wondering if anyone else has experienced this. Here's what happens: We choose one of the numbers we own, say 888-123-4567, and set it up so it displays ADWORDS on the phone's screen when it rings. This way, our customer service and sales reps will know when they are taking an AdWords call. We type that number into the call extension settings. AdWords then assigns a different number to us, which will appear on our ads and forward to our number. Say it's 888-234-5678. Then for months, every "ADWORDS" call we get is someone trying to reach a different company at 888-234-5679 or 888-235-5678. In other words, the number they're trying to dial is one digit off from the number AdWords assigned to us. When we first reported this to AdWords before Christmas, they simply assigned us a new number. It did not help. Now we just get misdials for different companies. So are we alone in this wrong-number phenomenon?
Paid Search Marketing | | CMC-SD0 -
Whoa! Newsletter Subscription Form in Adwords Ad??? How can I do this?
I just googled the term "Mobile Lead Gen" and found this ad: http://cl.ly/260X3f0t1z1j1R1m212d Sweet! It has the subscription form signup directly within the Google Ad. Looks like Chrome even pre-populated my email address in the form. Does anyone know how to set this up within Adwords? I've never seen that option before. wXOGJ
Paid Search Marketing | | shawn810