Landing page video scripts - duplicate content concerns
-
we are planning to create a series of short (<30 sec) videos for landing pages for our clients PPC campaigns.
Since our clients all offer the same services (except in different geographical regions of the county) - we were planning to use the SAME script ( approx 85 words) with only the clients business name changed.
Our question is : Would these videos be identified as 'duplicate content' - if we are only planning to use the videos on landing pages and only for PPC? -in other words are we in any danger of any kind of consequences from the engines for repeating script text across a series of landing pages featured only at PPC campaigns?
-
Thanks Steve!
In this scenario I would do the following:
- Add a noindex tag to all of these PPC landing pages (will ensure the pages aren't indexed).
- Make sure the URLs aren't in any sitemaps (good practice).
- Once confirmed that they aren't indexed, add a disallow rule in robots.txt (this will preserve crawl budget).
Hope that helps and all the best.
-
#1 - only a few (3-4 x) of each landing page - for PPC purposes and we intend to add no-follow code to indicate we do not want them indexed
#2 - unlikely we will ever want to expand content - if we do we would re-write to ensure each page had unique content
-
Hey Steve,
To answer your question directly about whether or not Google will see these pages as duplicate content—if you use the same text on them all (for the most part), and don't offer anything else unique, then most likely.
I think a more important question to ask is whether or not Google will see these pages as too thin (which could result in some pretty negative results).
Can I ask a few questions to get some more information?
- How many of these pages are you planning to create for your client?
- Do you feel like there could potentially be some SEO benefits to having these pages in the index if there was an effort to improve them? In other words, is there search volume/opportunity around the topics the videos are about from an organic perspective?
-
As I know the problem with duplicate content is related with spammer with hundreds of TDL trying to trick the search engine, in your case with 5 or 10 pages or videos wouldn't be any problems.
https://www.youtube.com/watch?v=Ets7nHOV1Yo
As long as you declare the content and location (markup video) you will not have any problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Indexing without content
Hello. I have a problem of page indexing without content. I have website in 3 different languages and 2 of the pages are indexing just fine, but one language page (the most important one) is indexing without content. When searching using site: page comes up, but when searching unique keywords for which I should rank 100% nothing comes up. This page was indexing just fine and the problem arose couple of days ago after google update finished. Looking further, the problem is language related and every page in the given language that is newly indexed has this problem, while pages that were last crawled around one week ago are just fine. Has anyone ran into this type of problem?
Technical SEO | | AtuliSulava1 -
Site Crawl -> Duplicate Page Content -> Same pages showing up with duplicates that are not
These, for example: | https://im.tapclicks.com/signup.php/?utm_campaign=july15&utm_medium=organic&utm_source=blog | 1 | 2 | 29 | 2 | 200 |
Technical SEO | | writezach
| https://im.tapclicks.com/signup.php?_ga=1.145821812.1573134750.1440742418 | 1 | 1 | 25 | 2 | 200 |
| https://im.tapclicks.com/signup.php?utm_source=tapclicks&utm_medium=blog&utm_campaign=brightpod-article | 1 | 119 | 40 | 4 | 200 |
| https://im.tapclicks.com/signup.php?utm_source=tapclicks&utm_medium=marketplace&utm_campaign=homepage | 1 | 119 | 40 | 4 | 200 |
| https://im.tapclicks.com/signup.php?utm_source=blog&utm_campaign=first-3-must-watch-videos | 1 | 119 | 40 | 4 | 200 |
| https://im.tapclicks.com/signup.php?_ga=1.159789566.2132270851.1418408142 | 1 | 5 | 31 | 2 | 200 |
| https://im.tapclicks.com/signup.php/?utm_source=vocus&utm_medium=PR&utm_campaign=52release | Any suggestions/directions for fixing or should I just disregard this "High Priority" moz issue? Thank you!0 -
Pages with Duplicate Page Content Crawl Diagnostics
I have Pages with Duplicate Page Content in my Crawl Diagnostics Tell Me How Can I solve it Or Suggest Me Some Helpful Tools. Thanks
Technical SEO | | nomyhot0 -
Https Duplicate Content
My previous host was using shared SSL, and my site was also working with https which I didn’t notice previously. Now I am moved to a new server, where I don’t have any SSL and my websites are not working with https version. Problem is that I have found Google have indexed one of my blog http://www.codefear.com with https version too. My blog traffic is continuously dropping I think due to these duplicate content. Now there are two results one with http version and another with https version. I searched over the internet and found 3 possible solutions. 1 No-Index https version
Technical SEO | | RaviAhuja
2 Use rel=canonical
3 Redirect https versions with 301 redirection Now I don’t know which solution is best for me as now https version is not working. One more thing I don’t know how to implement any of the solution. My blog is running on WordPress. Please help me to overcome from this problem, and after solving this duplicate issue, do I need Reconsideration request to Google. Thank you0 -
Is duplicate content ok if its on LinkedIn?
Hey everyone, I am doing a duplicate content check using copyscape, and realized we have used a ton of the same content on LinkedIn as our website. Should we change the LinkedIn company page to be original? Or does it matter? Thank you!
Technical SEO | | jhinchcliffe0 -
Duplicate page content
Hello, My site is being checked for errors by the PRO dashboard thing you get here and some odd duplicate content errors have appeared. Every page has a duplicate because you can see the page and the page/~username so... www.short-hairstyles.com is the same as www.short-hairstyles.com/~wwwshor I don't know if this is a problem or how the crawler found this (i'm sure I have never linked to it). But I'd like to know how to prevent it in case it is a problem if anyone knows please? Ian
Technical SEO | | jwdl0 -
How do I get rid of duplicate content
I have a site that is new but I managed to get it to page one. Now when I scan it on SEO Moz I see that I have duplicate content. Ex: www.mysite.com, www.mysite.com/index and www.mysite.com/ How do I fix this without jeopardizing my SERPS ranking? Any tips?
Technical SEO | | bronxpad0 -
How damaging is duplicate content in a forum?
Hey all; I hunted around for this in previous questions in the Q&A and didn't see anything. I'm just coming back to SEO after a few years out of the field and am preparing recommendations for our web dev team. We use a custom-coded software for our forums, and it creates a giant swathe of duplicate content, as each post has its own link. For example: domain.com/forum/post_topic domain.com/forum/post_topic/post1 domain.com/forum/post_topic/post2 ...and so on. However, since every page of the forum defaults to showing 20 posts, that means that every single forum thread that's 20 posts long has 21 different pages with identical content. Now, our forum is all user-generated content and is not generally a source of much inbound traffic--with occasional exceptions--but I was curious if having a mess of duplicate content in our forums could damage our ability to rate well in a different directory of the site. I've heard that Panda is really cracking down on duplicate content, and last time I was current on SEO trends, rel="canonical" was the hot new thing that everyone was talking about, so I've got a lot of catching up to do. Any guidance from the community would be much appreciated.
Technical SEO | | TheEnigmaticT0