Rewrite a good post
-
Hello
I have a blog post from 2015 that is ranking very well on Google but I have a terrible bounce rate of more than 98% for this landing page. This post is bringing 4 more visits than the rest of my website pages so I need to make people stay in the site.
I don't want to lose my rankings so my question is:
Is it better to modify this post or to write a new post and delete the old one?
Thank you
-
Thank you very much
I will rewrite the post.
-
Ask yourself how people are finding the page. What search terms are they using?
It may just be that the page completely answers their question, which isn't a bad thing. I've never thought bouncing was a bad thing, pogoing is.
Are there any resources on your site you could direct them to than expand on or are related to this page? I'd add some banners/links to that, otherwise I wouldn't worry about it too much
-
Hey there,
Don't delete the post. Just add some CTA such as buttons to your product/service, opt-in form for email subscription, or video as suggested above.
If you delete the post, you'd risk rankings loss which is unnecessary.
Cheers, Martin
-
Instead to delete the post, I think is good idea to improve it
- analyze the text with some readability tool
- add videos, infographics, tables
- add sections with content related of the main topic
- add schemas to your post
So answering you question.
You dont need to delete it, you need to optimize your convertion rate.Another good advice
- add a video tracking tool such as crazyegg or hotjar ....so you can see why your user are leaving the website.
- add a heatmap to see where the most important areas of the page and less relevants
-if you have the budget you can think in to create a optimization plan I always use optimizely as my main tool.
Best Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I use a canonical URL for images uploaded to a blog post in Wordpress?
Hi, I have a wordpress website that has articles/news posts witch contain imagery. I've noticed that in the Media Library, when you upload an image to a blog post it generates a new permalink ...article-name/article-image-01.jpg I have Yoast SEO plugin and have the option to set a canonical URL for this image. Should I point it back to the actual article? Thanks for any helpers with this.
Technical SEO | | Easigrass0 -
Is Newswire service good for SEO?
Hi, I am thinking of signing up for Newswire and send PR every month? Will it have any SEO benefits in terms of backlinks? I am just worried because of Panda release those PR services might have no value anymore...
Technical SEO | | get12000 -
Good robots txt for magento
Dear Communtiy, I am trying to improve the SEO ratings for my website www.rijwielcashencarry.nl (magento). My next step will be implementing robots txt to exclude some crawling pages.
Technical SEO | | rijwielcashencarry040
Does anybody have a good magento robots txt for me? And what need i copy exactly? Thanks everybody! Greetings, Bob0 -
How to avoid Duplicate Content Creation While Assigning One Post in 2 Categories
Hello Everyone, I need advice with blog post in wordpress. I have one blog which i wish to assign to 2 different categories as the blog is related to both of the categories, for eg infographics & How to. I have noticed that if i have one post related 2 categories it flags as Duplicate content how to over come this issue. Your advice is highly appreciated. Warmest
Technical SEO | | wolfeyes0 -
Phone number in Meta Description - Is it a good idea?
Is it a best practice to place your company's phone number in the meta description for a page? Are there any rules as to what is acceptable for meta tags? One of our competitors recently started doing this but for some reason I think it might be against Google's guidelines. They (competitor) is also engaging in web spam, plagiarizing our content, and other black hat techniques so I'm leery of anything they do.
Technical SEO | | mathamatix0 -
Is it necessary to 301 rewrite /index.php to /?
Hi, We have build a lot of external link to http://www.oursite.com/ Do I have to do a 301 redirect from http://www.oursite.com/index.php to http://www.outsite.com/? Thanks
Technical SEO | | LauraHT0 -
Multiple urls for posting multiple classified ads
Want to optimize referral traffic while at same time keep search engines happy and the ads posted. Have a client who advertises on several classified ad sites around the globe. Which is better (post Panda), having multiple identical urls using canonicals to redirect juice to original url? For example: www.bluewidgets.com is the original www.bluewidgetsusa.com www.blue-widgets-galore.com Or, should the duplicate pages be directed to original using a 301? Currently using duplicate urls. Am currently not using "nofollow" tags on those pages.
Technical SEO | | AllIsWell0 -
Is there such thing as a good text/code ratio? Can it effect SERPs?
As it says on the tin; Is there such thing as a good text/code ratio? And can it effect SERPs? I'm currently looking at a 20% ratio whereas some competitors are closer to 40%+. Best regards,
Technical SEO | | ARMofficial
Sam.0