Need Awesome Examples of Well-Designed Service & Product Pages
-
I'm looking for some examples of really well built product/service pages that have great conversion points on them. I find most small businesses do a terrible job at highlighting their features & benefits (the "why") for their services and wanted some inspiration from those that are doing a fabulous job.
-
Hey Joy,
I'll email you an example
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should Multi Location Businesses "Local Content Silo" Their Services Pages?
I manage a site for a medical practice that has two locations. We already have a location page for each office location and we have the NAP for both locations in the footer of every page. I'm considering making a change to the structure of the site to help it rank better for individual services at each of the two locations, which I think will help pages rank in their specific locales by having the city name in the URL. However, I'm concerned about diluting the domain authority that gets passed to the pages by moving them deeper in the site's structure. For instance, the services URLs are currently structured like this: www.domain.com/services/teeth-whitening (where the service is offered in each of the two locations) Would it make sense to move to a structure more like www.domain.com/city1name/teeth-whitening www.domain.com/city2name/teeth-whitening Does anyone have insight from dealing with multi-location brands on the best way to go about this?
Local Website Optimization | | formandfunctionagency1 -
Service Area Location Pages vs. User Experience
I'm familiar with the SAB best practices outlined here. Here's my issue: Doing local landing pages as described here might not be ideal from a user experience point of view. Having a "Cities We Serve" or "Service Areas" link in the main navigation isn't necessarily valuable to the user when the city-specific landing pages are all places within a 15-mile radius of the SAB's headquarters. It would just look like the company did it for SEO. It wouldn't look natural. Seriously, it feels like best practices are totally at odds with user experience here. If I absolutely must create location pages for 10 or so municipalities within my client's service area, I'd rather NOT put the service areas as a primary navigation item. It is not useful to the user. Anyone who sees that the company provides services in the [name of city] metropolitan area will already understand that the company can service their town that is 5 miles away. It is self-evident. For example**, who would wonder whether a plumbing company with a Los Angeles address also services Beverly Hills?** It's just... silly. But the Moz guide says I've got to do those location pages! And that I've got to put them high up in the navigation! This is a problem because we've got to do local SEO, but we also have to provide an ideal experience. Thoughts?
Local Website Optimization | | Greenery1 -
Local Search ( Automotive Vertical ) One Targeted Landing Page Listed Twice In Navigation
NOT talking about the same page being linked to twice Talking about One (1) (landing) page Being Listed Twice In Navigation. Looking for a definitive answer that there is NO negative SEO ( or negative anything ) to put the same page in your site's Navigation Bar ... twice (or more than once) Can't find anything written that there is anything to consider or be concerned with, but, thought I'd ask. I'm a newERbie, but not a NEWbie...have 2.5 years experience in local, on-page SEO...but only know what I know Maybe I should know this, but, I don't. E.g. Home New Cars Used Cars Special Offers Service Finance About Us PickUps PickUps This is JUST an example, but, we have multiple occurences, let's say, Trade-In-Value ... in two places. One page, two locations in navigation. I have SEEN it being done, 'all the time', but now, when I went to do it with a little bit of a different rationale, I was questioned about ' ... is this okay for SEO ' I THINK yes But, I want to KNOW yes ... it is ok.
Local Website Optimization | | GaryT_SEO0 -
Local Service pages guide?
There are a lots of Local landing pages guide on the internet. Is there any guide for Local service pages? How to create them, what to include?
Local Website Optimization | | Michael.Leonard0 -
Multiple Websites for a Large Home Service Company
I have a client who offers multiple services, the current website is already huge because they have added on so many new offerings in the last year and want everything above the fold. As I am building out the sitemap for a re-design, they continue to add more services. (HVAC, Plumbing, Solar, Windows, Electrical) I am working on a sitemap for a re-build, but I am still well over 100 pages deep with huge menu's. **My question is what are the SEO pros/cons of breaking the site up into multiple websites? **
Local Website Optimization | | Lauren_E2 -
Landing pages of web pages for multiple cities served
I have a customer that services literally hundreds of towns. I'm trying to figure out the best way rank in each town. Should I create a landing page or a webpage for each city and optimize for each particular town ( facts/information about the town. SEO titles H1, H2 and alt tags? Thank you!
Local Website Optimization | | Miles230 -
Stuck on Page 4...is this diagnosis on the right track?
My website's (http://bartlettpairphotography.com) SERP rank is #45 for my targeted keyword: Philadelphia wedding photographers. My site is several years old, with 31-Domain Authority and 42-Page Authority. I've been stuck in SERP 40's for about a year now (I used to be top 5) and I have been pulling my hair out trying everything to no avail. I have an inkling that some configuration is seriously wrong, and would be very very appreciative is someone could point me in the right direction! I'm evidently not an expert at this, but here are my high level thoughts, though I could be totally off base here: Homepage problems (ranking 45 for highest priority keyword: Philadelphia wedding photographers): The #5 rank has a flash website, homepage = 33-DA/44-PA (slightly better than me). This makes me wonder if my problem is off-page? I have recently been submitting my photography work to many relevant wedding blogs so I think I will get some nice relevant backlinks in the coming weeks/months. The #11 rank has the same wordpress theme as me (ProPhotoBlogs), and homepage = 26-DA, 35-PA (somewhat worse than me) and similar homepage content etc...this makes me think I have an on-page problem? As you can see, my targeted keyword starts off with a geographic location. Geographically, our location is ~1 hour outside of the location, so ranking on Google maps etc. is very competitive (hundreds of competitors that are closer). Therefore, I'm mostly focused on non-local ranking. Both of the competitors I mentioned are ranking non-locally and both are 1 hour outside Philadelphia. With that said, would it still benefit me to add local content to my homepage (insert google maps, address, hours etc.)? NON-homepage problems (ranking ~30 for longer tail keywords, i.e. specific wedding venues) My blog page (http://bartlettpairphotography.com/blog) is ="noindex,follow." My reasoning for the "noindex" is because I'm showing FULL posts rather than excerpts (because I want my brides to flip through ~5 weddings rather than only clicking on 1). My thinking was that the FOLLOW aspect would pass along the link juice, while avoiding a duplicate content penalty by noindexing? I don't think this problem affects my higher priority homepage problem, but still wanted to point it out. We have ~100 published posts, but honestly I only care about ranking for ~30 of them. What should I do with the ~70 that I don't care about? Are they sucking up link juice that would be better elsewhere? Or should I just leave it because it's more content? Other than that, I'm really lost as to how I can improve my site. I gave the above examples to show that I am trying, but ultimately I feel like I'm looking in the wrong areas. With my SERP in the mid 40s, I feel like many things are broken that I am not able to figure out. I would be so very grateful if someone could help diagnose my issues!
Local Website Optimization | | bartlettpairphoto0 -
Which internal page approach is better? Couponsite/Kohls OR Couponsite/Houston/Kohls
Google will use the user's location for a restaurant search but it doesn't look to me like it uses it for a national company like Kohls. Is there a way to determine that? Assume I have no physical local presence in Houston for answering the question. Assume also that the coupon I list is a national one that applies everywhere. It seems to me that a facebook post that uses the first one as a link is better because more people live outside of Houston than inside and will see it as relevant, AND I may list it for more than one city. But, for specificity perhaps it makes sense to have the second one as it may be more likely to show up in a Google search result by someone in Houston.. Your thoughts please? Thanks.
Local Website Optimization | | couponguy0