Whats (Other) traffic in Google Analytics?

[W2GITeam]

When I look through all our clients, a few are receiving the majority of their traffic from (other). [ Acquisition > Channels > (Other) ]. The only option in (other) is "website" or "offline", whatever that may be. And even weirder, the avg session duration is 0:00.

Any idea what this may be?

[AndersS]

I second what Alick300 says about the channel setup.

As the help article referred to above mentions, it is possible to change the channel grouping. If you look into the "other" channel grouping, it could show you what kind of traffic this really is.

Referring to the av. session duration, It could be that you have a case of bot traffic or ghost spam in your analytics. You can see some suggestions to solve this if this is the case on https://moz.com/blog/stop-ghost-spam-in-google-analytics-with-one-filter and https://www.optimizesmart.com/geek-guide-removing-referrer-spam-google-analytics/.

Hope this helps

Best regards,
Anders

[Alick300]

Hi Manish,

When Google doesn’t know where to put a specific source / medium of traffic, it falls into this (Other) channel.

Here is full details of (other) @ https://support.google.com/analytics/answer/1009671?hl=en

https://www.wholewhale.com/tips/other-in-google-analytics/

Hope it helps.

Thanks