How to do Conversion Tracking for Homepage banners?
-
Hello All,
I want to do banner conversion tracking for my ecommerce site. That is at my homepage I display 4 banners with special offers on 4 different products. Now that 4 products are already falls in relevant categories. I did event tracking for banners from where I can know how many clicks I am getting from each banner but My Query is how to know conversion of all 4 banner products because once I create goal that is funnel like 1) home page 2) product page 3) checkout step 4) Thank you page. But problem comes here is if anyone purchase these product from categories that also comes in goal so how to differentiate conversion of products from homepage and category pages? Is there any implementation via enhance ecommerce?
Hope you understand my query? If any confusion do let me know.
Thanks!
-
I would recommend utilizing Google URL builder and build unique URLs for each banner. Most website ecommerce CMSs have a tracking template option where you can insert trackable links.
Under acquisition in GA, under campaign, you can see which banners are being clicked on.
Hope this helps.
-
Not sure if i have properly understood everything.
You count conversion through the "traditional" funnel / path already and now you want to know how many of these came from one of the 4 banners. Right?
-
Hi Cesare,
Thanks for quick response.
Yes Ecommerce online shopping site since last 10 years. CMS inbuilt. Using analytic +GTM both. Currently i have already implemnted enhance ecommerce plus goal tracking also there. All working perfectly. Just I have query regarding banner conversion tracking. The link you shared is very broad not able to get my answer. Thanks for the parameters.
Now I would like to know banner conversion tracking and promotion in enhance ecommerce is same - https://developers.google.com/tag-manager/enhanced-ecommerce#promo ?
Will it get the solution here if I implement this - https://developers.google.com/tag-manager/enhanced-ecommerce#promo?
Thanks!
-
Hi
e-commerce site? Do you have an online shop with a regular checkout, etc.? The details are very much dependent on your shop software, (cms software) and the way you track conversions in general, e.g. using Google Analytics + Google Tag Manager or only Google Analytics, etc. What do you use as a shop software (e.g. Woocommerce) and how to you track conversion in general?
You could implement everything by hand using (adding) parameters (?product=xxx & source=banner1) that are probably already there. But I guess that much is already there for you you just need to use it (configure it the right way).
This should help you to get a better overview and get started properly I guess: https://support.google.com/analytics/answer/1009612?hl=en
Cheers,
Cesare
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do custom tracking codes affect indexing?
Hello, My company uses a tracking system that allows our employees to apply a short code snippet to the end of our URLs for marketing attribution. An example of such a code would be: https://www.schoolofmotion.com/?ref_id=moz-test However, in Google Analytics we are seeing duplicates of our content, where the pages with the individual tracking codes are counted separately from the pages without. From a reporting perspective, this is annoying and definitely worth a fix. However, I'm curious if this problem is affecting our search potential as well. Could this tracking system be splitting traffic in Google's eyes? From an SEO perspective, how should we approach this? Would canonical tags fix this duplication issue in Google Analytics? Is there something else that we should use? Thanks in advance. The Moz community is incredible.
Reporting & Analytics | | CalebWardSoM1 -
Tracking a Redirect
Recently a client of mine had a new site developed and had changed their domain, so the old URL is now redirecting to the new URL. They want to be able to track referral traffic in the analytics so we can decipher how much direct traffic is coming in from people typing in the old URL. Is this possible and if so, can I have a guide in doing so? Thanks!
Reporting & Analytics | | DigMS0 -
Google Analytics Event Tracking
Hi Guys, I want to set up a goal in Google analytics for this site http://www.dfrsolicitors.co.uk/contact.php and the contact us form is in php (so there is no thank you html page). I know there is a piece of code "onsubmit" or whatever it is, but I can't find it. I want to be able to track successful submissions. Kind Regards Neil
Reporting & Analytics | | nezona0 -
Universal Analytics Tracking code for Measuring Addition/Removal from Cart via GTM
Hello Experts, Can you please tell me Universal Analytics Tracking code for Measuring Addition/Removal from Cart via GTM? Any one tell me process and code? Thanks!
Reporting & Analytics | | bkmitesh0 -
Track social shares of my webpage
Hello ! I've just implemented new images on my website and I would like to know what is the best tool to track them on social media (how many are tweeted, shared on facebook, etc.). The best would be a tool telling me that this photo was shared X times on faebook, Y times on twitter, etc; What is the best tools for you ? Tks a lot !
Reporting & Analytics | | AymanH1 -
How do I find unique visitors for the homepage?
I am normally pretty good with Analytics but I can not figure out how to find out how many unique visitors there were on the homepage. When I do content drilldown all I can do is pageviews. Any suggestions?
Reporting & Analytics | | EcommerceSite0 -
Is IP tracking of visitor allowed?
Hi, Google Analytics does not provide IP addresss of the visitors. What if i develop some in-house tracking mechanism to do so? Is it allowed or will Google penalize me if it comes to know about it? Thanks
Reporting & Analytics | | IM_Learner0 -
Free Keyword Tracking Tool
Hi, Any suggestion which is the best FREE keyword ranking tool. I know digital point offers one but they will install some script in the site which might slow it down... Is there any alternative?
Reporting & Analytics | | krishru0