How to do Conversion Tracking for Homepage banners?
-
Hello All,
I want to do banner conversion tracking for my ecommerce site. That is at my homepage I display 4 banners with special offers on 4 different products. Now that 4 products are already falls in relevant categories. I did event tracking for banners from where I can know how many clicks I am getting from each banner but My Query is how to know conversion of all 4 banner products because once I create goal that is funnel like 1) home page 2) product page 3) checkout step 4) Thank you page. But problem comes here is if anyone purchase these product from categories that also comes in goal so how to differentiate conversion of products from homepage and category pages? Is there any implementation via enhance ecommerce?
Hope you understand my query? If any confusion do let me know.
Thanks!
-
I would recommend utilizing Google URL builder and build unique URLs for each banner. Most website ecommerce CMSs have a tracking template option where you can insert trackable links.
Under acquisition in GA, under campaign, you can see which banners are being clicked on.
Hope this helps.
-
Not sure if i have properly understood everything.
You count conversion through the "traditional" funnel / path already and now you want to know how many of these came from one of the 4 banners. Right?
-
Hi Cesare,
Thanks for quick response.
Yes Ecommerce online shopping site since last 10 years. CMS inbuilt. Using analytic +GTM both. Currently i have already implemnted enhance ecommerce plus goal tracking also there. All working perfectly. Just I have query regarding banner conversion tracking. The link you shared is very broad not able to get my answer. Thanks for the parameters.
Now I would like to know banner conversion tracking and promotion in enhance ecommerce is same - https://developers.google.com/tag-manager/enhanced-ecommerce#promo ?
Will it get the solution here if I implement this - https://developers.google.com/tag-manager/enhanced-ecommerce#promo?
Thanks!
-
Hi
e-commerce site? Do you have an online shop with a regular checkout, etc.? The details are very much dependent on your shop software, (cms software) and the way you track conversions in general, e.g. using Google Analytics + Google Tag Manager or only Google Analytics, etc. What do you use as a shop software (e.g. Woocommerce) and how to you track conversion in general?
You could implement everything by hand using (adding) parameters (?product=xxx & source=banner1) that are probably already there. But I guess that much is already there for you you just need to use it (configure it the right way).
This should help you to get a better overview and get started properly I guess: https://support.google.com/analytics/answer/1009612?hl=en
Cheers,
Cesare
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I make sure that we are only tracking for single URLs?
Is there a way to track in Google analytics where part of the URL is excluded. For example, we need to track when customers complete an application form, however whenever a new form is completed a new URL is created. This makes it difficult to track pages in GA as there are so many URLs.
Reporting & Analytics | | Sable_Group0 -
Weird Google Analytics tracking question
I have a client that has a market place site, where people list goods and sell them, think something like Etsy. Instead of developing a system to show the users page views and things like that, does it sound reasonable to let them enter a Google Analytics property on the pages they list on, then let them monitor through GA? Does anyone see any fatal flaws in this thinking?
Reporting & Analytics | | LesleyPaone0 -
Tracking in Google Analytics
My site has just recently (or maybe not so recently...) had a great deal of https URL's indexed (I was really only able to find this out thanks to the recent update to the GWT Index Status). It appears that Googlebot picked up an ssl somewhere (I already know where) on my site and then proceeded to crawl and index pages with https rather than http. Since I understand the issue, it should be an easy fix. My question is, does Google Analytics support (track) both http AND https for one site, or would I need to set up two different tracking codes for http and https? I figured that I might as well grab some data from the https pages that are indexed before I try and remove them. I've done a little research on using Groupings/Groups but I figured I would reach out to the MOZ community to see if anyone else has worked with a similar issue. Thanks!
Reporting & Analytics | | GalcoIndustrial0 -
Google Analytics Goal Tracking Not Working
I am trying to install goal tracking for a client to measure leads from SEO, and I'm running into problems with the Google Analytics goal tracking not working. The only thing that I can think of that is preventing goal tracking from working is that the URL confirming page request URI looks like "contact/#contact-form-4475" and perhaps the hashtag is causing problems. I wanted to ask the community if any of you have run into basic conversion tracking problems like this, where you need to track form fills on a website via a confirmation URL/destination URL goal, and what you did to solve it? I appreciate any input on how to get data on conversions either by fixing the goal in GA or using a different tracking tool. Thanks!
Reporting & Analytics | | williammarlow0 -
Google analytics is not tracking well
Hey, There is something not working in our GA account, its shows too many visits per day, when look where this traffic comes from, the majority comes from (not set). Please find attached. Really appreciate help! Thank you! BvmAKtO
Reporting & Analytics | | Comunicare0 -
Want to track AJAX form submits. Is this correct?
Hi! I would like to track everytime a visitor clicks a AJAX contact form's submit button. I created an event in Google Analytics and plan to add some javascript to the submit button code. This is the current submit button code: This is how it'll look after I add the category, action, etc.: Is this correct or am I missing something? Please let me know if you need further detail. Thanks a lot!
Reporting & Analytics | | alfredo.uy0 -
How to track and verify 301 redirects from 22 old websites to a new one?
Me and my team have just finished a website which will replace 22 old ones (6 main domains and 16 sub-domains, 19 in wordpress and 3 in Joomla). This means more than 20,000 links that we're trying to redirect with the most granularity possible. But we're experiencing a lot of conflicts because of the quantity and variety of links and the interference of Wordpress. And I'm having trouble finding which links are working and which aren't. I have a URL list in a plain .txt file for every website, is there a tool that can check these links for me? I've tested many wordpress plugins, but I didn't find a good one. Thanks!
Reporting & Analytics | | bernardovailati0 -
Conversion Rate Question: Should I Measure Visits or Unique Visits?
When you measure conversion rates, is the equation: conversion rate = visits/conversions or conversion rate = unique visits/conversions I ask because it can actually make a pretty big difference in the conversion rate. For example, if you visit my ecommerce website 100 times before buying something (and assuming you're my only visitor), then my conversion rate is 100% _if I'm determining conversion rates by unique visits/conversions. _However, it's only 1% _if I'm determining conversion rates by visits/conversions. _Wow! Now this is clearly an extreme example, but it should serve to illustrate the point that in more reasonable cases, the way the data is measured can have a potentially significant impact on the conversion rate. Is there an industry standard for this? Am I missing something really basic? Also, here's a little bit of context for the question: I run an ecommerce website powered by the Magento CMS and I'm trying to measure my conversion rate in Google Analytics for individual products. Google Analytics shows me my site wide conversion rate, but apparently I have to do some customization in order to measure conversion rates on the product level. That's fine, but I want to make sure I'm measuring my product conversions in a standard way. Thanks for any and all help! Adam
Reporting & Analytics | | Adam-Perlman0