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Need Magento SEO expert for 301 clean up - any reco's?

Intermediate & Advanced SEO

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SammyT last edited by
My site is a total mess from a clean “crawling” perspective. We are still getting traffic and doing business, but I am afraid from an SEO perspective we are driving with the parking brake on.

There a lot of 301’s and some of them are causing 404 errors. Below is an overview of my 5 year old magento site which was moved from a 5 year old xcart site (so there is a lot of old junk (url’s) in there). It needs cleaning up and I need a plan and seo / 301 help.

Overview:

Recently moved from http to https - not sure best practices were followed, but we had lots of crawl issues before this move.

Analytics
- Top 100 Landing Pages = 82.7% of entrances
Webmaster Tools
- 594 Pages Indexed
- 65 Not found errors - most involve 301’s - examples below
- Sitemap: 773 Submitted, 395 Indexed
- URL Parameters - 41 - I can’t tell if they are doing anything (helping or hurting)
Moz Crawl
- Total Pages 3,454
- 324 Redirect Issues (258 Temp and 66 Chain)
Magento
- 11,773 Redirects
- 5390 System
- 6383 Custom
- On July 15, 2017 I deleted 40 redirects from htaccess that a developer had put there that were causing problems.
Blog
- We have a wordpress blog installed on Magento site. Years ago it was moved from a subdomain to a subdirectory.
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